Companies · Consumer / Retail

Simply Better Brands Corp.

VANCOUVER · Consumer / Retail · refined from filed group “Other Technology”

Diligence memoA one-page analyst read on Simply Better Brands Corp. — recommendation, valuation, rhythm, risks.→
$307K
Total raised · real
1
Rounds
—
Latest step-up
Top 21%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Thu May 09 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

Simply Better Brands Corp. looks under-valued against its niche peers and is quiet on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.55× the median modeled value of Pre-Seed Consumer / Retail companies in 2022–2024 (34 peers) — value vs value, same stage and era.
Quiet
  • Last raise 2.1 yr ago; this sector typically re-raises about every 15 months.
  • Slightly overdue versus sector cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

Simply Better Brands Corp. is one of 1161 Consumer / Retail companies tracked from VANCOUVER. By capital raised it ranks in the upper tier (ahead of 80% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
1
Investors (latest)
2024-05-09
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$250K$500K$750K$1.0MPre-Seed · 2024-05-09 Raised $307K (real) Modeled valuation $831K (est)$307K$831KPre-Seed2024

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$307K · 2024

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$831K
Base estimate est.
$184K
Conservative case
$2.9M
Upside case
$1.7M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seed — a round under $1.0M). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
27%
Survival probability
11% low · 50% high
1.32×/yr
Annual markup
1.78×/yr upside case
2.1 yr
Elapsed time used
2.1 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
—
Avg between rounds
—
Capital velocity
2.4 yr
On record since
2024
First round
1
Rounds on file
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages)▼ 0.1× of median
This company$307K
Sector median$3.3M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage)▼ 0.8× of median
This company$307K
Sector median$371K
Modeled value — vs sector median (estimate, all stages)▼ 0.1× of median
This company$831K
Sector median$7.9M

Raised more than 80% of sector peers (real $). Modeled value above 78% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #27 of 34.

This companyCohort peer
$100K$1.0M$10.0M$100K$1.0M$10.0MCapital raised (log)Gaingels Better Brand 2022 LLC · Pre-Seed Raised $725K · modeled $3.7M (est)Magical Brands, Inc. · Pre-Seed Raised $1.0M · modeled $3.6M (est)Piermont Brands, Inc. · Pre-Seed Raised $885K · modeled $3.2M (est)Southern Sky Brands, Llc · Pre-Seed Raised $1.1M · modeled $3.1M (est)Sound Brands LLC · Pre-Seed Raised $1.7M · modeled $3.1M (est)Yerbae Brands Co., Inc. · Pre-Seed Raised $700K · modeled $3.0M (est)ShopEX · Pre-Seed Raised $635K · modeled $2.9M (est)Patch Brand, LLC · Pre-Seed Raised $695K · modeled $2.9M (est)Pathway Beauty Associates LLC · Pre-Seed Raised $750K · modeled $2.7M (est)Fetch Brands, Inc. · Pre-Seed Raised $1.0M · modeled $2.6M (est)Commerce Topco, LLC · Pre-Seed Raised $658K · modeled $2.3M (est)IndulgeRx Brands Inc · Pre-Seed Raised $553K · modeled $2.3M (est)Simply Better Brands Corp. (this company) Raised $307K · modeled $831K (est)Simply Better Brands Corp.
CompanyStageRaised · realValue · estvs peer med.
Gaingels Better Brand 2022 LLCPre-Seed$725K$3.7M2.42×
Magical Brands, Inc.Pre-Seed$1.0M$3.6M2.34×
Piermont Brands, Inc.Pre-Seed$885K$3.2M2.13×
Southern Sky Brands, LlcPre-Seed$1.1M$3.1M2.05×
Sound Brands LLCPre-Seed$1.7M$3.1M2.03×
Yerbae Brands Co., Inc.Pre-Seed$700K$3.0M1.99×
ShopEXPre-Seed$635K$2.9M1.92×
Patch Brand, LLCPre-Seed$695K$2.9M1.88×
Pathway Beauty Associates LLCPre-Seed$750K$2.7M1.75×
Fetch Brands, Inc.Pre-Seed$1.0M$2.6M1.73×
Commerce Topco, LLCPre-Seed$658K$2.3M1.52×
IndulgeRx Brands IncPre-Seed$553K$2.3M1.49×
Simply Better Brands Corp. this companyPre-Seed$307K$831K0.55×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$307K2024-05-09$1.7M$831K90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$307K2024-05-09
    • First recorded raise — entered as Pre-Seed.
    • 1 investor on this round.
Intelligence
—
Modeled next raise
$490K
Modeled next size est.range $319K–$785K
—
Last step-up
—
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Brian Kingsley Meadows——2024-05
John Ross Kingsley Ward——2024-05
Michael Kingsley Galloro——2024-05
Paul Kingsley Norman——2024-05
Richard Kingsley Kellam——2024-05
Registry & provenance

Simply Better Brands Corp. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
2024668
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Omni Channel CommerceConsumer / RetailPre-Seed$310K$1.6Msame sector · same stage
Clean Beauty for All, Inc.Consumer / RetailPre-Seed$300K$1.3Msame sector · same stage
Mississippi Retail Products LLCConsumer / RetailPre-Seed$300K$1.3Msame sector · same stage
Mettle Shop, LLCConsumer / RetailPre-Seed$275K$884Ksame sector · same stage
Gaingels Better Brand July 2022 LLCConsumer / RetailPre-Seed$262K$1.1Msame sector · same stage
SunFly Brands, Inc.Consumer / RetailPre-Seed$259K$1.1Msame sector · same stage
Commerce Union Investors I, LLCConsumer / RetailPre-Seed$375K$1.4Msame sector · same stage
Engager Brands Inc.Consumer / RetailPre-Seed$250K$469Ksame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Shop Simply, Inc.Consumer / RetailSeries A$1.6M86%
Brands of Holding Inc.Consumer / RetailSeed$13.4M85%
Innovation Brands Corp.Consumer / RetailSeries B$107.4M83%
Branding Brand, Inc.Consumer / RetailSeries A$9.0M83%
Store Research Inc.Consumer / RetailPre-Seed$1.6M83%
Better Ethics & Consumer Outcomes Network, Inc.Consumer / RetailPre-Seed$1.1M82%
D1 Brands, Inc.Consumer / RetailSeries A$37.6M82%
Direct Commerce, Inc.Consumer / RetailSeries A$8.5M81%
Frequently asked
How much funding has Simply Better Brands Corp. raised?
Simply Better Brands Corp. has raised approximately $307K in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Simply Better Brands Corp.'s estimated valuation?
Provath's modeled valuation for Simply Better Brands Corp. is approximately $831K (modeled range $184K–$2.9M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Simply Better Brands Corp. at?
Simply Better Brands Corp.'s latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Thu May 09.
What does Simply Better Brands Corp. do and where is it based?
Simply Better Brands Corp. operates in the Consumer / Retail sector, based in VANCOUVER.
Explore related

See where Simply Better Brands Corp. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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