Companies · Consumer / Retail

Branding Brand, Inc.

Pittsburgh · Consumer / Retail · refined from filed group “Other Technology

Diligence memoA one-page analyst read on Branding Brand, Inc. — recommendation, valuation, rhythm, risks.
$23.5M
Total raised · real
3
Rounds
0.2×
Latest step-up
Top 5%
Sector rank · raised
Series A
Latest stage · inferred · Fri Feb 24 2017 00:00:00 GMT+0000 (Coordinated Universal Time)

Branding Brand, Inc. looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.37× the median modeled value of Series A Consumer / Retail companies in 2016–2018 (11 peers) — value vs value, same stage and era.
Dormant
  • Last raise 9.3 yr ago; this sector typically re-raises about every 15 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

Branding Brand, Inc. is one of 1161 Consumer / Retail companies tracked from Pittsburgh. By capital raised it ranks among the largest (ahead of 96% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
4
Investors (latest)
2012
Year incorporated
2017-02-24
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$25M$50M$75M$100MSeries A · 2012-08-01 Raised $7.2M (real) Modeled valuation $37M (est)$7.2M$37MSeries A2012Series A · 2013-09-11 Raised $15M (real) Modeled valuation $74M (est)$15M$74MSeries A2013Series A · 2013-09-11 Raised $11M (real) Modeled valuation $54M (est)$11M$54MSeries A2013Series A · 2013-09-11 Raised $9.5M (real) Modeled valuation $49M (est)$9.5M$49MSeries A2013Series A · 2017-02-24 Raised $1.8M (real) Modeled valuation $9.0M (est)$1.8M$9.0MSeries A2017+$15M+$11M+$9.5M+$1.8MCumulative $43M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series A$7.2M · 2012
Series A extension$14.5M · 2013
Series A extension$10.5M · 2013
Series A extension$9.5M · 2013
Series A extension$1.8M · 2017

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 33%.

Modeled valuation trajectory
$9.0M
Base estimate est.
$2.1M
Conservative case
$48.9M
Upside case
$8.0M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Series A · modeled $37.0M · 2012-08-012012Series A · modeled $74.5M · 2013-09-11Series A · modeled $53.9M · 2013-09-11Series A · modeled $48.8M · 2013-09-11Series A · modeled $9.0M · 2017-02-242017
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
50%
Survival probability
27% low · 68% high
1.15×/yr
Annual markup
1.45×/yr upside case
6.0 yr
Elapsed time used
9.3 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
14 mo
Avg between rounds
$5.1M/yr
Capital velocity
13.9 yr
On record since
2012
First round
5
Rounds on file
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 7.1× above median
This company$23.5M
Sector median$3.3M
Latest round — vs other Series A rounds in sector (real $, this stage) 0.3× of median
This company$1.8M
Sector median$6.0M
Modeled value — vs sector median (estimate, all stages) 1.1× above median
This company$9.0M
Sector median$7.9M

Raised more than 96% of sector peers (real $). Modeled value above 89% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #10 of 11.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0M$10.0M$100.0MCapital raised (log)Regional Brands Inc. · Series A Raised $17.1M · modeled $62.0M (est)Beyond Commerce · Series A Raised $10.5M · modeled $51.4M (est)GreenSpace Brands Inc. · Series A Raised $7.6M · modeled $39.1M (est)Revive Brands · Series A Raised $9.6M · modeled $38.7M (est)Shop the Creative Inc · Series A Raised $5.3M · modeled $27.1M (est)Lucas Brand Equity LP · Series A Raised $12.7M · modeled $24.4M (est)Dixie Brands, Inc. · Series A Raised $12.0M · modeled $20.5M (est)Welcome Commerce, Inc. · Series A Raised $22.0M · modeled $14.1M (est)Aloha Brands, LLC · Series A Raised $10.9M · modeled $12.8M (est)Elevation Brands, LLC · Series A Raised $6.8M · modeled $6.5M (est)Branding Brand, Inc. (this company) Raised $23.5M · modeled $9.0M (est)Branding Brand, Inc.
CompanyStageRaised · realValue · estvs peer med.
Regional Brands Inc.Series A$17.1M$62.0M2.54×
Beyond CommerceSeries A$10.5M$51.4M2.11×
GreenSpace Brands Inc.Series A$7.6M$39.1M1.60×
Revive BrandsSeries A$9.6M$38.7M1.59×
Shop the Creative IncSeries A$5.3M$27.1M1.11×
Lucas Brand Equity LPSeries A$12.7M$24.4M1.00×
Dixie Brands, Inc.Series A$12.0M$20.5M0.84×
Welcome Commerce, Inc.Series A$22.0M$14.1M0.58×
Aloha Brands, LLCSeries A$10.9M$12.8M0.53×
Branding Brand, Inc. this companySeries A$23.5M$9.0M0.37×
Elevation Brands, LLCSeries A$6.8M$6.5M0.27×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series A$7.2M2012-08-01$32.7M$37.0M85%
Series A$14.5M2013-09-11$65.9M$74.5M85%
Series A$10.5M2013-09-11$47.7M$53.9M85%
Series A$9.5M2013-09-11$43.2M$48.8M85%
Series A$1.8M2017-02-24$8.0M$9.0M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series A$7.2M2012-08-01
    • First recorded raise — entered as Series A.
    • 6 investors on this round.
  2. Series A$14.5M2013-09-11
    • Raised 13 mo later, in step with the ~15 mo sector norm.
    • Round 2.0× larger than the prior — scaling up.
    • Switched to Rule 506(b) (was Rule 06).
    • 9 investors on this round.
  3. Series A$10.5M2013-09-11
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.4× smaller than the prior — bridge or down round.
    • 9 investors on this round.
  4. Series A$9.5M2013-09-11
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 8 investors on this round.
  5. Series A$1.8M2017-02-24
    • Raised again after 41 mo — slower than the ~15 mo sector norm.
    • Round 5.4× smaller than the prior — bridge or down round.
    • 4 investors on this round.
Intelligence
2018 ~Q2
Modeled next raise · ~14mo cadence
$1.8M
Modeled next size est.range $1.8M$2.8M
0.2×
Last step-up
$5.1M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Ryan Hinkle19 other2013-09
Patrick Gallagher10 other2013-09
Christopher Mason2 other2013-09
Paul Sparta2 other2013-09
Christina L. Koshzow1 other2012-08
Christopher G. Mason1 other2012-08
Jawad L. Rahimi1 other2012-08
Nitin G. Mittal1 other2012-08
Christina Koshzow2013-09
Jawad Rahimi2013-09
Nitin L. Mittal2013-09
Nitin Mittal2013-09
Patrick L. Gallagher2013-09
Ryan L. Hinkle2013-09
Registry & provenance

Branding Brand, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1555760
SEC CIK
2012
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Branding Brand, LLCBusiness ServicesPre-Seed$200K$6.3Mnetwork4 shared operators
Welcome Commerce, Inc.Consumer / RetailSeries A$22.0M$14.1Msame sector · same stage
Commerce Signals, Inc.Consumer / RetailSeries A$21.1M$12.2Msame sector · same stage
Amass BrandsConsumer / RetailSeries A$17.4M$13.9Msame sector · same stage
Green Growth Brands Inc.Consumer / RetailSeries A$16.5M$5.7Msame sector · same stage
Freedom Princeton Retail Partners, LLCConsumer / RetailSeries A$12.0M$16.7Msame sector · same stage
Stinson Brands, Inc.Consumer / RetailSeries A$11.7M$1.6Msame sector · same stage
Ethical Brands Inc.Consumer / RetailSeries A$11.6M$7.9Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Brand World LioConsumer / RetailPre-Seed$623K88%
Defined Brand, Inc.Consumer / RetailPre-Seed$1.2M87%
Brand Engagement Network Inc.Consumer / RetailSeries B$3.6M87%
Brands of Holding Inc.Consumer / RetailSeed$13.4M87%
Brand Defender, Inc.Consumer / RetailSeed$22.1M85%
Brand Harbor Inc.Consumer / RetailPre-Seed$359K85%
Brand World RadianConsumer / RetailPre-Seed$623K84%
Real Brands, Inc.Consumer / RetailPre-Seed$1.1M84%
Frequently asked
How much funding has Branding Brand, Inc. raised?
Branding Brand, Inc. has raised approximately $23.5M in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is Branding Brand, Inc.'s estimated valuation?
Provath's modeled valuation for Branding Brand, Inc. is approximately $9.0M (modeled range $2.1M–$48.9M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Branding Brand, Inc. at?
Branding Brand, Inc.'s latest modeled financing stage is Series A. Its most recent recorded round closed around Fri Feb 24.
What does Branding Brand, Inc. do and where is it based?
Branding Brand, Inc. operates in the Consumer / Retail sector, based in Pittsburgh.
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