Companies · Consumer / Retail

IndulgeRx Brands Inc

WOODS CROSS · Consumer / Retail · refined from filed group “Other

Diligence memoA one-page analyst read on IndulgeRx Brands Inc — recommendation, valuation, rhythm, risks.
$553K
Total raised · real
1
Rounds
1.4×
Latest step-up
Top 19%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Thu Nov 10 2022 00:00:00 GMT+0000 (Coordinated Universal Time)

IndulgeRx Brands Inc looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 1.49× the median modeled value of Pre-Seed Consumer / Retail companies in 2022–2024 (34 peers) — value vs value, same stage and era.
  • Within the normal band (149% of peer median) for its niche.
Dormant
  • Last raise 3.6 yr ago; this sector typically re-raises about every 15 months.
  • Only one round on record and long silent — often defunct, acquired, or gone quiet.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

IndulgeRx Brands Inc is one of 1161 Consumer / Retail companies tracked from WOODS CROSS. By capital raised it ranks in the upper tier (ahead of 82% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
$0–$1M
Issuer revenue
Rule 506(c)
Reg D exemption
12
Investors (latest)
2022-11-10
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$1.3M$2.5M$3.8M$5.0MPre-Seed · 2022-11-10 Raised $470K (real) Modeled valuation $1.9M (est)$470K$1.9MPre-Seed2022Pre-Seed · 2022-11-10 Raised $249K (real) Modeled valuation $1.0M (est)$249K$1.0MPre-Seed2022Pre-Seed · 2022-11-10 Raised $111K (real) Modeled valuation $453K (est)$111K$453KPre-Seed2022Pre-Seed · 2022-11-10 Raised $286K (real) Modeled valuation $1.2M (est)$286K$1.2MPre-Seed2022Pre-Seed · 2022-11-10 Raised $397K (real) Modeled valuation $1.6M (est)$397K$1.6MPre-Seed2022Pre-Seed · 2022-11-10 Raised $553K (real) Modeled valuation $2.3M (est)$553K$2.3MPre-Seed2022+$249K+$111K+$286K+$397K+$553KCumulative $2.1M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$470K · 2022
Pre-Seed extension$249K · 2022
Pre-Seed extension$111K · 2022
Pre-Seed extension$286K · 2022
Pre-Seed extension$397K · 2022
Pre-Seed extension$553K · 2022

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$2.3M
Base estimate est.
$332K
Conservative case
$12.6M
Upside case
$3.1M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $1.9M · 2022-11-102022Pre-Seed · modeled $1.0M · 2022-11-10Pre-Seed · modeled $453K · 2022-11-10Pre-Seed · modeled $1.2M · 2022-11-10Pre-Seed · modeled $1.6M · 2022-11-10Pre-Seed · modeled $2.3M · 2022-11-102022
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
27%
Survival probability
11% low · 50% high
1.32×/yr
Annual markup
1.78×/yr upside case
3.6 yr
Elapsed time used
3.6 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
0 mo
Avg between rounds
Capital velocity
3.6 yr
On record since
2022
First round
6
Rounds on file
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.2× of median
This company$553K
Sector median$3.3M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 1.5× above median
This company$553K
Sector median$371K
Modeled value — vs sector median (estimate, all stages) 0.3× of median
This company$2.3M
Sector median$7.9M

Raised more than 82% of sector peers (real $). Modeled value above 83% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #12 of 34.

This companyCohort peer
$1.0M$10.0M$100K$1.0M$10.0MCapital raised (log)Gaingels Better Brand 2022 LLC · Pre-Seed Raised $725K · modeled $3.7M (est)Magical Brands, Inc. · Pre-Seed Raised $1.0M · modeled $3.6M (est)Piermont Brands, Inc. · Pre-Seed Raised $885K · modeled $3.2M (est)Southern Sky Brands, Llc · Pre-Seed Raised $1.1M · modeled $3.1M (est)Sound Brands LLC · Pre-Seed Raised $1.7M · modeled $3.1M (est)Yerbae Brands Co., Inc. · Pre-Seed Raised $700K · modeled $3.0M (est)ShopEX · Pre-Seed Raised $635K · modeled $2.9M (est)Patch Brand, LLC · Pre-Seed Raised $695K · modeled $2.9M (est)Pathway Beauty Associates LLC · Pre-Seed Raised $750K · modeled $2.7M (est)Fetch Brands, Inc. · Pre-Seed Raised $1.0M · modeled $2.6M (est)Commerce Topco, LLC · Pre-Seed Raised $658K · modeled $2.3M (est)IndulgeRx Brands Inc (this company) Raised $553K · modeled $2.3M (est)IndulgeRx Brands Inc
CompanyStageRaised · realValue · estvs peer med.
Gaingels Better Brand 2022 LLCPre-Seed$725K$3.7M2.42×
Magical Brands, Inc.Pre-Seed$1.0M$3.6M2.34×
Piermont Brands, Inc.Pre-Seed$885K$3.2M2.13×
Southern Sky Brands, LlcPre-Seed$1.1M$3.1M2.05×
Sound Brands LLCPre-Seed$1.7M$3.1M2.03×
Yerbae Brands Co., Inc.Pre-Seed$700K$3.0M1.99×
ShopEXPre-Seed$635K$2.9M1.92×
Patch Brand, LLCPre-Seed$695K$2.9M1.88×
Pathway Beauty Associates LLCPre-Seed$750K$2.7M1.75×
Fetch Brands, Inc.Pre-Seed$1.0M$2.6M1.73×
Commerce Topco, LLCPre-Seed$658K$2.3M1.52×
IndulgeRx Brands Inc this companyPre-Seed$553K$2.3M1.49×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$470K2022-11-10$2.6M$1.9M90%
Pre-Seed$249K2022-11-10$1.4M$1.0M90%
Pre-Seed$111K2022-11-10$615K$453K90%
Pre-Seed$286K2022-11-10$1.6M$1.2M90%
Pre-Seed$397K2022-11-10$2.2M$1.6M90%
Pre-Seed$553K2022-11-10$3.1M$2.3M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$470K2022-11-10
    • First recorded raise — entered as Pre-Seed.
    • 9 investors on this round.
  2. Pre-Seed$249K2022-11-10
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.9× smaller than the prior — bridge or down round.
    • 4 investors on this round.
  3. Pre-Seed$111K2022-11-10
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.3× smaller than the prior — bridge or down round.
    • 3 investors on this round.
  4. Pre-Seed$286K2022-11-10
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.6× larger than the prior — scaling up.
    • 5 investors on this round.
  5. Pre-Seed$397K2022-11-10
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.4× larger than the prior — scaling up.
    • 6 investors on this round.
  6. Pre-Seed$553K2022-11-10
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.4× larger than the prior — scaling up.
    • 12 investors on this round.
Intelligence
Modeled next raise
$772K
Modeled next size est.range $553K$1.2M
1.4×
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
John L Hastings III2022-11
Registry & provenance

IndulgeRx Brands Inc is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1952924
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Geyser Brands Inc.Consumer / RetailPre-Seed$543K$1.8Msame sector · same stage
Human Brands International Inc.Consumer / RetailPre-Seed$530K$2.2Msame sector · same stage
Windward Brands LLCConsumer / RetailPre-Seed$525K$4.1Msame sector · same stage
Valentine Beauty ProductsConsumer / RetailPre-Seed$600K$1.6Msame sector · same stage
Morf Worldwide Brands IncConsumer / RetailPre-Seed$600K$4.2Msame sector · same stage
Beacon Brands, Inc.Consumer / RetailPre-Seed$500K$3.0Msame sector · same stage
Engine Brands, LLCConsumer / RetailPre-Seed$500K$2.1Msame sector · same stage
McConnell's Retail Investors II LLCConsumer / RetailPre-Seed$500K$3.9Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
RetailerX, Inc.Consumer / RetailSeries A$61.8M82%
Aspire Brands, Inc.Consumer / RetailSeries A$9.2M81%
PREMIUM BRANDS HOLDINGS CorpConsumer / RetailSeries D+$949.6M81%
Regional Brands Inc.Consumer / RetailSeries A$62.0M80%
Quallis Brands, Inc.Consumer / RetailSeed$11.6M80%
Aussie Brands Inc.Consumer / RetailPre-Seed$899K80%
Yerbae Brands Co., Inc.Consumer / RetailPre-Seed$3.0M80%
Behold Brands, Inc.Consumer / RetailPre-Seed$1.2M79%
Frequently asked
How much funding has IndulgeRx Brands Inc raised?
IndulgeRx Brands Inc has raised approximately $553K in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is IndulgeRx Brands Inc's estimated valuation?
Provath's modeled valuation for IndulgeRx Brands Inc is approximately $2.3M (modeled range $332K–$12.6M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is IndulgeRx Brands Inc at?
IndulgeRx Brands Inc's latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Thu Nov 10.
What does IndulgeRx Brands Inc do and where is it based?
IndulgeRx Brands Inc operates in the Consumer / Retail sector, based in WOODS CROSS.
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