Companies · Consumer / Retail

Shop Simply, Inc.

DALLAS · Consumer / Retail · refined from filed group “Other Technology

Diligence memoA one-page analyst read on Shop Simply, Inc. — recommendation, valuation, rhythm, risks.
$5.8M
Total raised · real
3
Rounds
0.1×
Latest step-up
Top 10%
Sector rank · raised
Series A
Latest stage · inferred · Fri Jul 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)

Shop Simply, Inc. looks under-valued against its niche peers and is at-risk on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.07× the median modeled value of Series A Consumer / Retail companies in 2022–2024 (26 peers) — value vs value, same stage and era.
At-risk
  • Last raise 4.0 yr ago; this sector typically re-raises about every 15 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

Shop Simply, Inc. is one of 1161 Consumer / Retail companies tracked from DALLAS. By capital raised it ranks among the largest (ahead of 91% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
4
Investors (latest)
2017
Year incorporated
2022-07-01
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$13M$25M$38M$50MPre-Seed · 2018-02-16 Raised $400K (real) Modeled valuation $3.1M (est)$400K$3.1MPre-Seed2018Series A · 2019-07-01 Raised $5.0M (real) Modeled valuation $26M (est)$5.0M$26MSeries A2019Series A · 2022-07-01 Raised $419K (real) Modeled valuation $1.6M (est)$419K$1.6MSeries A2022+$5.0M+$419KCumulative $5.8M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$400K · 2018
Series A$5.0M · 2019no Seed on file
Series A extension$419K · 2022

Stages are modeled from round size (public records carry no series label). No record for: Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 67%.

Modeled valuation trajectory
$1.6M
Base estimate est.
$514K
Conservative case
$5.6M
Upside case
$1.9M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $3.1M · 2018-02-162018Series A · modeled $25.7M · 2019-07-01Series A · modeled $1.6M · 2022-07-012022
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
50%
Survival probability
27% low · 68% high
1.15×/yr
Annual markup
1.45×/yr upside case
4.0 yr
Elapsed time used
4.0 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
26 mo
Avg between rounds
$1.3M/yr
Capital velocity
8.4 yr
On record since
2018
First round
3
Rounds on file
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 1.8× above median
This company$5.8M
Sector median$3.3M
Latest round — vs other Series A rounds in sector (real $, this stage) 0.1× of median
This company$419K
Sector median$6.0M
Modeled value — vs sector median (estimate, all stages) 0.2× of median
This company$1.6M
Sector median$7.9M

Raised more than 91% of sector peers (real $). Modeled value above 81% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #26 of 26.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0M$10.0M$100.0MCapital raised (log)Fleek Commerce Inc. · Series A Raised $14.9M · modeled $47.4M (est)Appriss Retail Holding Co L.P. · Series A Raised $13.8M · modeled $45.6M (est)Rally Commerce Inc. · Series A Raised $16.7M · modeled $43.8M (est)Pear Commerce, Inc. · Series A Raised $14.0M · modeled $42.5M (est)Blistering Brands, LLC · Series A Raised $10.0M · modeled $41.2M (est)New Retail Africa Inc. · Series A Raised $10.4M · modeled $41.2M (est)OMATS Brands, LLC · Series A Raised $34.5M · modeled $39.9M (est)Petfive Brands Global Holding Inc. · Series A Raised $12.0M · modeled $37.4M (est)Viori Beauty PBC · Series A Raised $9.5M · modeled $37.1M (est)Speakeasy Commerce Inc. · Series A Raised $9.5M · modeled $34.5M (est)Shreveport Retail Investment Company, LLC · Series A Raised $9.2M · modeled $32.6M (est)Halfdays Apparel Corp. · Series A Raised $12.6M · modeled $30.7M (est)Shop Simply, Inc. (this company) Raised $5.8M · modeled $1.6M (est)Shop Simply, Inc.
CompanyStageRaised · realValue · estvs peer med.
Fleek Commerce Inc.Series A$14.9M$47.4M2.07×
Appriss Retail Holding Co L.P.Series A$13.8M$45.6M1.99×
Rally Commerce Inc.Series A$16.7M$43.8M1.91×
Pear Commerce, Inc.Series A$14.0M$42.5M1.86×
Blistering Brands, LLCSeries A$10.0M$41.2M1.80×
New Retail Africa Inc.Series A$10.4M$41.2M1.80×
OMATS Brands, LLCSeries A$34.5M$39.9M1.74×
Petfive Brands Global Holding Inc.Series A$12.0M$37.4M1.63×
Viori Beauty PBCSeries A$9.5M$37.1M1.62×
Speakeasy Commerce Inc.Series A$9.5M$34.5M1.51×
Shreveport Retail Investment Company, LLCSeries A$9.2M$32.6M1.43×
Halfdays Apparel Corp.Series A$12.6M$30.7M1.34×
Shop Simply, Inc. this companySeries A$5.8M$1.6M0.07×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$400K2018-02-16$2.2M$3.1M90%
Series A$5.0M2019-07-01$22.7M$25.7M90%
Series A$419K2022-07-01$1.9M$1.6M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$400K2018-02-16
    • First recorded raise — entered as Pre-Seed.
    • 1 investor on this round.
  2. Series A$5.0M2019-07-01
    • Raised 16 mo later, in step with the ~15 mo sector norm.
    • Round 12.5× larger than the prior — scaling up.
  3. Series A$419K2022-07-01
    • Raised again after 36 mo — slower than the ~15 mo sector norm.
    • Round 11.9× smaller than the prior — bridge or down round.
    • 4 investors on this round.
Intelligence
2024 ~Q3
Modeled next raise · ~26mo cadence
$419K
Modeled next size est.range $419K$670K
0.1×
Last step-up
$1.3M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Robert Campbell5 other2022-07
Alistair Black2 other2018-02
Eric Peus2 other2018-02
Mark Abrams1 other2022-07
Christian Groenke2018-02
Christine Abrams2022-07
Harry Raduege, Jr.2022-07
Katina Kenyon2022-07
Lauren Friedman Stat2022-07
Roberta Lang2022-07
Steven Nadon2018-02
Registry & provenance

Shop Simply, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1731028
SEC CIK
2017
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Listener Brands Inc.Consumer / RetailSeries A$5.8M$536Ksame sector · same stage
Steals Commerce, Inc.Consumer / RetailSeries A$8.3M$1.7Msame sector · same stage
Mallard Bay Outdoors, Inc.Other TechnologySeries A$6.5M$3.9Mnetwork1 shared operator · same stage
Cerrado Gold Inc.Mining & ResourcesSeries A$4.3M$16.4Mnetwork1 shared operator · same stage
Stinson Brands, Inc.Consumer / RetailSeries A$11.7M$1.6Msame sector · same stage
Turning Point Retail CorpConsumer / RetailSeed$5.7M$1.7Msame sector
Pomp Beauty, Inc.Consumer / RetailSeed$6.2M$1.2Msame sector
Really Simple, Inc.Other TechnologyPre-Seed$910K$21.2Mnetwork2 shared operators
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
1 Commerce, Inc.Consumer / RetailSeries A$16.5M87%
Simply Better Brands Corp.Consumer / RetailPre-Seed$830K86%
Shoptimize, Inc.Consumer / RetailSeed$20.3M86%
Shopify Inc.Consumer / RetailSeries D+$978.2M85%
Shopventory, Inc.Consumer / RetailSeed$5.9M85%
Store Research Inc.Consumer / RetailPre-Seed$1.6M84%
Welcome Commerce, Inc.Consumer / RetailSeries A$14.1M84%
Shopagon, Inc.Consumer / RetailPre-Seed$3.1M84%
Frequently asked
How much funding has Shop Simply, Inc. raised?
Shop Simply, Inc. has raised approximately $5.8M in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is Shop Simply, Inc.'s estimated valuation?
Provath's modeled valuation for Shop Simply, Inc. is approximately $1.6M (modeled range $514K–$5.6M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Shop Simply, Inc. at?
Shop Simply, Inc.'s latest modeled financing stage is Series A. Its most recent recorded round closed around Fri Jul 01.
What does Shop Simply, Inc. do and where is it based?
Shop Simply, Inc. operates in the Consumer / Retail sector, based in DALLAS.
Explore related

See where Shop Simply, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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