Companies · Consumer / Retail

Sound Brands LLC

POUGHKEEPSIE · Consumer / Retail · refined from filed group “Other

Diligence memoA one-page analyst read on Sound Brands LLC — recommendation, valuation, rhythm, risks.
$1.7M
Total raised · real
3
Rounds
0.5×
Latest step-up
Top 15%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Wed Jan 18 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

Sound Brands LLC looks over-valued against its niche peers and is at-risk on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 2.03× the median modeled value of Pre-Seed Consumer / Retail companies in 2022–2024 (34 peers) — value vs value, same stage and era.
At-risk
  • Last raise 3.5 yr ago; this sector typically re-raises about every 15 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

Sound Brands LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
10.9 yr record
Peak capital year was 2018 with $1.9M across 2 filings.
Market position
ahead of 86% of Consumer / Retail peers
Capital scale is ahead of 86% of Consumer / Retail peers; modeled value is above 84% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Needs review
Row-level filing totals differ from canonical totals, so amendment/superseded filtering should be checked.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2018: $1.9M across 2 filings.
  • Largest single filing was $1.5M on 2018-11-01.
  • Filing rows sum to $3.3M, while canonical raised total is $1.7M; likely amendments/superseded rows are mixed into the detail view.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
  • The more important signal is lifecycle: repeated filings ended years ago, so current activity needs outside confirmation.
  • Canonical filtering should be tightened before using row-level totals for diligence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

Sound Brands LLC is one of 1161 Consumer / Retail companies tracked from POUGHKEEPSIE. By capital raised it ranks in the upper tier (ahead of 86% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
78
Investors (latest)
2023-01-18
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5M$5.0M$7.5M$10MPre-Seed · 2015-08-24 Raised $520K (real) Modeled valuation $4.1M (est)$520K$4.1MPre-Seed2015Pre-Seed · 2015-08-24 Raised $100K (real) Modeled valuation $785K (est)$100K$785KPre-Seed2015Pre-Seed · 2018-11-01 Raised $362K (real) Modeled valuation $2.8M (est)$362K$2.8MPre-Seed2018Seed · 2018-11-01 Raised $1.5M (real) Modeled valuation $9.5M (est)$1.5M$9.5MSeed2018Pre-Seed · 2023-01-18 Raised $793K (real) Modeled valuation $3.1M (est)$793K$3.1MPre-Seed2023+$100K+$362K+$1.5M+$793KCumulative $3.3M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$520K · 2015
Pre-Seed extension$100K · 2015
Pre-Seed extension$362K · 2018
Seed$1.5M · 2018
Bridge · Seed-stage$793K · 2023smaller follow-on

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$3.1M
Base estimate est.
$476K
Conservative case
$16.1M
Upside case
$4.4M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $4.1M · 2015-08-242015Pre-Seed · modeled $785K · 2015-08-24Pre-Seed · modeled $2.8M · 2018-11-01Seed · modeled $9.5M · 2018-11-01Pre-Seed · modeled $3.1M · 2023-01-182023
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
27%
Survival probability
11% low · 50% high
1.32×/yr
Annual markup
1.78×/yr upside case
3.5 yr
Elapsed time used
3.5 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
22 mo
Avg between rounds
$226K/yr
Capital velocity
10.9 yr
On record since
2015
First round
5
Rounds on file
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.5× of median
This company$1.7M
Sector median$3.3M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 2.1× above median
This company$793K
Sector median$371K
Modeled value — vs sector median (estimate, all stages) 0.4× of median
This company$3.1M
Sector median$7.9M

Raised more than 86% of sector peers (real $). Modeled value above 84% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #5 of 34.

This companyCohort peer
$1.0M$10.0M$100K$1.0M$10.0MCapital raised (log)Gaingels Better Brand 2022 LLC · Pre-Seed Raised $725K · modeled $3.7M (est)Magical Brands, Inc. · Pre-Seed Raised $1.0M · modeled $3.6M (est)Piermont Brands, Inc. · Pre-Seed Raised $885K · modeled $3.2M (est)Southern Sky Brands, Llc · Pre-Seed Raised $1.1M · modeled $3.1M (est)Yerbae Brands Co., Inc. · Pre-Seed Raised $700K · modeled $3.0M (est)ShopEX · Pre-Seed Raised $635K · modeled $2.9M (est)Patch Brand, LLC · Pre-Seed Raised $695K · modeled $2.9M (est)Pathway Beauty Associates LLC · Pre-Seed Raised $750K · modeled $2.7M (est)Fetch Brands, Inc. · Pre-Seed Raised $1.0M · modeled $2.6M (est)Commerce Topco, LLC · Pre-Seed Raised $658K · modeled $2.3M (est)IndulgeRx Brands Inc · Pre-Seed Raised $553K · modeled $2.3M (est)Sound Brands LLC (this company) Raised $1.7M · modeled $3.1M (est)Sound Brands LLC
CompanyStageRaised · realValue · estvs peer med.
Gaingels Better Brand 2022 LLCPre-Seed$725K$3.7M2.42×
Magical Brands, Inc.Pre-Seed$1.0M$3.6M2.34×
Piermont Brands, Inc.Pre-Seed$885K$3.2M2.13×
Southern Sky Brands, LlcPre-Seed$1.1M$3.1M2.05×
Sound Brands LLC this companyPre-Seed$1.7M$3.1M2.03×
Yerbae Brands Co., Inc.Pre-Seed$700K$3.0M1.99×
ShopEXPre-Seed$635K$2.9M1.92×
Patch Brand, LLCPre-Seed$695K$2.9M1.88×
Pathway Beauty Associates LLCPre-Seed$750K$2.7M1.75×
Fetch Brands, Inc.Pre-Seed$1.0M$2.6M1.73×
Commerce Topco, LLCPre-Seed$658K$2.3M1.52×
IndulgeRx Brands IncPre-Seed$553K$2.3M1.49×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$520K2015-08-24$2.9M$4.1M90%
Pre-Seed$100K2015-08-24$556K$785K85%
Pre-Seed$362K2018-11-01$2.0M$2.8M90%
Seed$1.5M2018-11-01$7.5M$9.5M90%
Pre-Seed$793K2023-01-18$4.4M$3.1M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$520K2015-08-24
    • First recorded raise — entered as Pre-Seed.
    • 25 investors on this round.
  2. Pre-Seed$100K2015-08-24
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 5.2× smaller than the prior — bridge or down round.
    • 4 investors on this round.
  3. Pre-Seed$362K2018-11-01
    • Raised again after 38 mo — slower than the ~15 mo sector norm.
    • Round 3.6× larger than the prior — scaling up.
    • Switched to Rule 506(b) (was Rule 504).
    • 16 investors on this round.
  4. Seed$1.5M2018-11-01
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 4.1× larger than the prior — scaling up.
    • 41 investors on this round.
  5. Pre-Seed$793K2023-01-18
    • Raised again after 51 mo — slower than the ~15 mo sector norm.
    • Round 1.9× smaller than the prior — bridge or down round.
    • 78 investors on this round.
Intelligence
2024 ~Q4
Modeled next raise · ~22mo cadence
$793K
Modeled next size est.range $793K$1.3M
0.5×
Last step-up
$226K/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
SALIM NAJJAR2015-08
THOMAS F. KELLY, IV2015-08
Registry & provenance

Sound Brands LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1652168
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Criquet Apparel, Inc.Consumer / RetailPre-Seed$1.7M$5.3Msame sector · same stage
Red White & Bloom Brands Inc.Consumer / RetailPre-Seed$1.3M$6.0Msame sector · same stage
Defined Brand, LLCConsumer / RetailPre-Seed$1.2M$1.0Msame sector · same stage
Southern Sky Brands, LlcConsumer / RetailPre-Seed$1.1M$3.1Msame sector · same stage
Fetch Brands, Inc.Consumer / RetailPre-Seed$1.0M$2.6Msame sector · same stage
Magical Brands, Inc.Consumer / RetailPre-Seed$1.0M$3.6Msame sector · same stage
Piermont Brands, Inc.Consumer / RetailPre-Seed$885K$3.2Msame sector · same stage
Fitura Brands IncConsumer / RetailPre-Seed$875K$1.5Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Listener Brands Inc.Consumer / RetailSeries A$536K85%
PRE Brands LLCConsumer / RetailSeed$1.6M84%
ATPeak Brands, LLCConsumer / RetailPre-Seed$478K83%
Defined Brand, LLCConsumer / RetailPre-Seed$1.0M83%
AC Brands LLCConsumer / RetailPre-Seed$1.3M82%
Bou Brands LLCConsumer / RetailSeed$17.6M82%
Behold Brands, Inc.Consumer / RetailPre-Seed$1.2M82%
Engine Brands, LLCConsumer / RetailPre-Seed$2.1M82%
Frequently asked
How much funding has Sound Brands LLC raised?
Sound Brands LLC has raised approximately $1.7M in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is Sound Brands LLC's estimated valuation?
Provath's modeled valuation for Sound Brands LLC is approximately $3.1M (modeled range $476K–$16.1M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Sound Brands LLC at?
Sound Brands LLC's latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Wed Jan 18.
What does Sound Brands LLC do and where is it based?
Sound Brands LLC operates in the Consumer / Retail sector, based in POUGHKEEPSIE.
Explore related

See where Sound Brands LLC sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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