Companies · Consumer / Retail

ShopEX

Africa · Consumer / Retail

Diligence memoA one-page analyst read on ShopEX — recommendation, valuation, rhythm, risks.
$635K
Total raised · real
1
Rounds
Latest step-up
Top 19%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Wed Jun 08 2022 00:00:00 GMT+0000 (Coordinated Universal Time)

ShopEX looks over-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 1.92× the median modeled value of Pre-Seed Consumer / Retail companies in 2022–2024 (34 peers) — value vs value, same stage and era.
Dormant
  • Last raise 4.1 yr ago; this sector typically re-raises about every 15 months.
  • Only one round on record and long silent — often defunct, acquired, or gone quiet.
Where it sits in Consumer / Retail

ShopEX is one of 1161 Consumer / Retail companies tracked from Africa. By capital raised it ranks in the upper tier (ahead of 82% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

Nigeria’s ShopEX, a multi-channel retail business and exclusive distributor of some of the world’s most successful “As Seen On TV” products has raised a US$635,000 pre-seed funding round to continue growing its team, brand, and operations, and to expand into new markets.

Nigeria’s ShopEX, a multi-channel retail business and exclusive distributor of some of the world’s most successful “As Seen On TV” products has raised a US$635,000 pre-seed funding round to continue growing its team, brand, and operations, and to expand into new markets.

As reported in public records reported — not modeled.

NG
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$1.3M$2.5M$3.8M$5.0MPre-Seed · 2022-06-08 Raised $635K (real) Modeled valuation $2.9M (est)$635K$2.9MPre-Seed2022

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$635K · 2022

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$2.9M
Base estimate est.
$381K
Conservative case
$18.4M
Upside case
$3.5M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
27%
Survival probability
11% low · 50% high
1.32×/yr
Annual markup
1.78×/yr upside case
4.1 yr
Elapsed time used
4.1 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
Avg between rounds
Capital velocity
4.1 yr
On record since
2022
First round
1
Rounds on file
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.2× of median
This company$635K
Sector median$3.3M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 1.7× above median
This company$635K
Sector median$371K
Modeled value — vs sector median (estimate, all stages) 0.4× of median
This company$2.9M
Sector median$7.9M

Raised more than 82% of sector peers (real $). Modeled value above 84% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #7 of 34.

This companyCohort peer
$1.0M$10.0M$100K$1.0M$10.0MCapital raised (log)Gaingels Better Brand 2022 LLC · Pre-Seed Raised $725K · modeled $3.7M (est)Magical Brands, Inc. · Pre-Seed Raised $1.0M · modeled $3.6M (est)Piermont Brands, Inc. · Pre-Seed Raised $885K · modeled $3.2M (est)Southern Sky Brands, Llc · Pre-Seed Raised $1.1M · modeled $3.1M (est)Sound Brands LLC · Pre-Seed Raised $1.7M · modeled $3.1M (est)Yerbae Brands Co., Inc. · Pre-Seed Raised $700K · modeled $3.0M (est)Patch Brand, LLC · Pre-Seed Raised $695K · modeled $2.9M (est)Pathway Beauty Associates LLC · Pre-Seed Raised $750K · modeled $2.7M (est)Fetch Brands, Inc. · Pre-Seed Raised $1.0M · modeled $2.6M (est)Commerce Topco, LLC · Pre-Seed Raised $658K · modeled $2.3M (est)IndulgeRx Brands Inc · Pre-Seed Raised $553K · modeled $2.3M (est)ShopEX (this company) Raised $635K · modeled $2.9M (est)ShopEX
CompanyStageRaised · realValue · estvs peer med.
Gaingels Better Brand 2022 LLCPre-Seed$725K$3.7M2.42×
Magical Brands, Inc.Pre-Seed$1.0M$3.6M2.34×
Piermont Brands, Inc.Pre-Seed$885K$3.2M2.13×
Southern Sky Brands, LlcPre-Seed$1.1M$3.1M2.05×
Sound Brands LLCPre-Seed$1.7M$3.1M2.03×
Yerbae Brands Co., Inc.Pre-Seed$700K$3.0M1.99×
ShopEX this companyPre-Seed$635K$2.9M1.92×
Patch Brand, LLCPre-Seed$695K$2.9M1.88×
Pathway Beauty Associates LLCPre-Seed$750K$2.7M1.75×
Fetch Brands, Inc.Pre-Seed$1.0M$2.6M1.73×
Commerce Topco, LLCPre-Seed$658K$2.3M1.52×
IndulgeRx Brands IncPre-Seed$553K$2.3M1.49×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$635K2022-06-08$3.5M$2.9M45%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$635K2022-06-08
    • First recorded raise — entered as Pre-Seed.
Intelligence
Modeled next raise
$1.0M
Modeled next size est.range $660K$1.6M
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Registry & provenance

ShopEX is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
NG
Jurisdiction
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Blue Zebra Brands, Inc.Consumer / RetailPre-Seed$640K$5.0Msame sector · same stage
Uscape Apparel LLCConsumer / RetailPre-Seed$650K$765Ksame sector · same stage
Commerce Topco, LLCConsumer / RetailPre-Seed$658K$2.3Msame sector · same stage
Morf Worldwide Brands IncConsumer / RetailPre-Seed$600K$4.2Msame sector · same stage
Valentine Beauty ProductsConsumer / RetailPre-Seed$600K$1.6Msame sector · same stage
Defined Brand, Inc.Consumer / RetailPre-Seed$686K$1.2Msame sector · same stage
Patch Brand, LLCConsumer / RetailPre-Seed$695K$2.9Msame sector · same stage
Yerbae Brands Co., Inc.Consumer / RetailPre-Seed$700K$3.0Msame sector · same stage
Frequently asked
How much funding has ShopEX raised?
ShopEX has raised approximately $635K in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is ShopEX's estimated valuation?
Provath's modeled valuation for ShopEX is approximately $2.9M (modeled range $381K–$18.4M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is ShopEX at?
ShopEX's latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Wed Jun 08.
What does ShopEX do and where is it based?
ShopEX operates in the Consumer / Retail sector, based in Africa. Nigeria’s ShopEX, a multi-channel retail business and exclusive distributor of some of the world’s most successful “As Seen On TV” products has raised a US$635,000 pre-seed funding round to continue growing its team, brand, and operations, and to expand into new markets.
Explore related

See where ShopEX sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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