Diligence memo · auto-generated · as of July 2, 2026
Shop Simply, Inc.
Shop Simply, Inc. looks under-valued against its niche peers and is dormant on financing cadence.
Businessfiled
Shop Simply, Inc. operates in Consumer / Retail, based in DALLAS.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Shop Simply, Inc. has raised $5.8M in disclosed capital across 3 recorded rounds, aggregated from public filings. Its latest round is modeled as Series A (a $4.0M–$15M round).
Largest single filing: $5.0M on 2019-07-01.
Most recent recorded round closed around 2022-07-01.
Valuation (modeled)modeled
Provath models Shop Simply, Inc. at approximately $1.6M (range $514K–$5.6M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Under-valued. Modeled value is 0.07× the median modeled value of Series A Consumer / Retail companies in 2022–2024 (26 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Historic cadence: a new round about every 26 months.
Last raise 4.0 yr ago; this sector typically re-raises about every 15 months.
Silent for over 3× the sector's normal cadence.
The last round was 11.9× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 91% of Consumer / Retail peers (1161 compared).
Modeled value ranks above 81% of those peers.
Closest niche peers: Fleek Commerce Inc., Appriss Retail Holding Co L.P., Rally Commerce Inc., Pear Commerce, Inc., Blistering Brands, LLC.
Peoplefiled
11 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.