Companies · Consumer / Retail

Welcome Commerce, Inc.

Austin · Consumer / Retail · refined from filed group “Other Technology

Diligence memoA one-page analyst read on Welcome Commerce, Inc. — recommendation, valuation, rhythm, risks.
$22.0M
Total raised · real
5
Rounds
0.2×
Latest step-up
Top 5%
Sector rank · raised
Series A
Latest stage · inferred · Mon Nov 27 2017 00:00:00 GMT+0000 (Coordinated Universal Time)

Welcome Commerce, Inc. looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.58× the median modeled value of Series A Consumer / Retail companies in 2016–2018 (11 peers) — value vs value, same stage and era.
Dormant
  • Last raise 8.6 yr ago; this sector typically re-raises about every 15 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

Welcome Commerce, Inc. is one of 1161 Consumer / Retail companies tracked from Austin. By capital raised it ranks among the largest (ahead of 96% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
14
Investors (latest)
2017-11-27
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$25M$50M$75M$100MSeed · 2011-12-22 Raised $2.0M (real) Modeled valuation $13M (est)$2.0M$13MSeed2011Seed · 2013-05-17 Raised $1.3M (real) Modeled valuation $7.9M (est)$1.3M$7.9MSeed2013Series A · 2014-03-26 Raised $4.8M (real) Modeled valuation $25M (est)$4.8M$25MSeries A2014Series A · 2015-07-29 Raised $11M (real) Modeled valuation $58M (est)$11M$58MSeries A2015Series A · 2017-11-27 Raised $2.7M (real) Modeled valuation $14M (est)$2.7M$14MSeries A2017+$1.3M+$4.8M+$11M+$2.7MCumulative $22M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$2.0M · 2011
Seed extension$1.3M · 2013
Series A$4.8M · 2014
Series A extension$11.2M · 2015
Series A extension$2.7M · 2017

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 67%.

Modeled valuation trajectory
$14.1M
Base estimate est.
$3.4M
Conservative case
$76.5M
Upside case
$12.5M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Seed · modeled $12.6M · 2011-12-222011Seed · modeled $7.9M · 2013-05-17Series A · modeled $24.8M · 2014-03-26Series A · modeled $57.7M · 2015-07-29Series A · modeled $14.1M · 2017-11-272017
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
50%
Survival probability
27% low · 68% high
1.15×/yr
Annual markup
1.45×/yr upside case
6.0 yr
Elapsed time used
8.6 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
18 mo
Avg between rounds
$3.7M/yr
Capital velocity
14.5 yr
On record since
2011
First round
5
Rounds on file
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 6.7× above median
This company$22.0M
Sector median$3.3M
Latest round — vs other Series A rounds in sector (real $, this stage) 0.5× of median
This company$2.7M
Sector median$6.0M
Modeled value — vs sector median (estimate, all stages) 1.8× above median
This company$14.1M
Sector median$7.9M

Raised more than 96% of sector peers (real $). Modeled value above 91% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #8 of 11.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0M$10.0M$100.0MCapital raised (log)Regional Brands Inc. · Series A Raised $17.1M · modeled $62.0M (est)Beyond Commerce · Series A Raised $10.5M · modeled $51.4M (est)GreenSpace Brands Inc. · Series A Raised $7.6M · modeled $39.1M (est)Revive Brands · Series A Raised $9.6M · modeled $38.7M (est)Shop the Creative Inc · Series A Raised $5.3M · modeled $27.1M (est)Lucas Brand Equity LP · Series A Raised $12.7M · modeled $24.4M (est)Dixie Brands, Inc. · Series A Raised $12.0M · modeled $20.5M (est)Aloha Brands, LLC · Series A Raised $10.9M · modeled $12.8M (est)Branding Brand, Inc. · Series A Raised $23.5M · modeled $9.0M (est)Elevation Brands, LLC · Series A Raised $6.8M · modeled $6.5M (est)Welcome Commerce, Inc. (this company) Raised $22.0M · modeled $14.1M (est)Welcome Commerce, Inc.
CompanyStageRaised · realValue · estvs peer med.
Regional Brands Inc.Series A$17.1M$62.0M2.54×
Beyond CommerceSeries A$10.5M$51.4M2.11×
GreenSpace Brands Inc.Series A$7.6M$39.1M1.60×
Revive BrandsSeries A$9.6M$38.7M1.59×
Shop the Creative IncSeries A$5.3M$27.1M1.11×
Lucas Brand Equity LPSeries A$12.7M$24.4M1.00×
Dixie Brands, Inc.Series A$12.0M$20.5M0.84×
Welcome Commerce, Inc. this companySeries A$22.0M$14.1M0.58×
Aloha Brands, LLCSeries A$10.9M$12.8M0.53×
Branding Brand, Inc.Series A$23.5M$9.0M0.37×
Elevation Brands, LLCSeries A$6.8M$6.5M0.27×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$2.0M2011-12-22$10.0M$12.6M85%
Seed$1.3M2013-05-17$6.3M$7.9M85%
Series A$4.8M2014-03-26$21.9M$24.8M85%
Series A$11.2M2015-07-29$51.0M$57.7M85%
Series A$2.7M2017-11-27$12.5M$14.1M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$2.0M2011-12-22
    • First recorded raise — entered as Seed.
    • 16 investors on this round.
  2. Seed$1.3M2013-05-17
    • Raised 17 mo later, in step with the ~15 mo sector norm.
    • Round 1.6× smaller than the prior — bridge or down round.
    • 8 investors on this round.
  3. Series A$4.8M2014-03-26
    • Raised 10 mo later, in step with the ~15 mo sector norm.
    • Round 3.9× larger than the prior — scaling up.
    • Switched to Rule 506(b) (was Rule 06).
    • 25 investors on this round.
  4. Series A$11.2M2015-07-29
    • Raised 16 mo later, in step with the ~15 mo sector norm.
    • Round 2.3× larger than the prior — scaling up.
    • 18 investors on this round.
  5. Series A$2.7M2017-11-27
    • Raised again after 28 mo — slower than the ~15 mo sector norm.
    • Round 4.1× smaller than the prior — bridge or down round.
    • 14 investors on this round.
Intelligence
2019 ~Q2
Modeled next raise · ~18mo cadence
$2.7M
Modeled next size est.range $2.7M$4.4M
0.2×
Last step-up
$3.7M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Amish Jani23 other2011-12
Neill Occhiogrosso2 other2017-11
Ralph Mack1 other2014-03
Daniel Herman2011-12
Kenneth Naumann2017-11
Mark Riggs2015-07
Matthew WIld2011-12
Neill Waqas Occhiogrosso2015-07
Syed Waqas Khurshid2015-07
Registry & provenance

Welcome Commerce, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1525953
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Commerce Signals, Inc.Consumer / RetailSeries A$21.1M$12.2Msame sector · same stage
Branding Brand, Inc.Consumer / RetailSeries A$23.5M$9.0Msame sector · same stage
Breakout Commerce, Inc.Consumer / RetailSeries A$18.1M$27.3Msame sector · same stage
Amass BrandsConsumer / RetailSeries A$17.4M$13.9Msame sector · same stage
Green Growth Brands Inc.Consumer / RetailSeries A$16.5M$5.7Msame sector · same stage
AppFirst, Inc.Other TechnologySeries A$20.2M$27.7Mnetwork1 shared operator · same stage
Lawless Beauty Inc.Consumer / RetailSeries A$14.0M$22.6Msame sector · same stage
Lucas Brand Equity LPConsumer / RetailSeries A$12.7M$24.4Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
1 Commerce, Inc.Consumer / RetailSeries A$16.5M91%
Direct Commerce, Inc.Consumer / RetailSeries A$8.5M87%
Deck Commerce, Inc.Consumer / RetailSeries A$31.5M86%
Commerce Fabric, Inc.Consumer / RetailSeries D+$839.4M86%
Beyond CommerceConsumer / RetailSeries A$51.4M86%
Commerce Topco, LLCConsumer / RetailPre-Seed$2.3M85%
Welcome Technology CorpSoftware / TechSeed$6.6M85%
Commerce Layer, Inc.Consumer / RetailSeries B$83.7M85%
Frequently asked
How much funding has Welcome Commerce, Inc. raised?
Welcome Commerce, Inc. has raised approximately $22.0M in disclosed capital across 5 recorded financing rounds, aggregated from public filings.
What is Welcome Commerce, Inc.'s estimated valuation?
Provath's modeled valuation for Welcome Commerce, Inc. is approximately $14.1M (modeled range $3.4M–$76.5M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Welcome Commerce, Inc. at?
Welcome Commerce, Inc.'s latest modeled financing stage is Series A. Its most recent recorded round closed around Mon Nov 27.
What does Welcome Commerce, Inc. do and where is it based?
Welcome Commerce, Inc. operates in the Consumer / Retail sector, based in Austin.
Explore related

See where Welcome Commerce, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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