Companies · Consumer / Retail

OMATS Brands, LLC

DELRAY BEACH · Consumer / Retail · refined from filed group “Other

Diligence memoA one-page analyst read on OMATS Brands, LLC — recommendation, valuation, rhythm, risks.
$34.5M
Total raised · real
4
Rounds
3.0×
Latest step-up
Top 4%
Sector rank · raised
Series A
Latest stage · inferred · Mon Aug 08 2022 00:00:00 GMT+0000 (Coordinated Universal Time)

OMATS Brands, LLC looks over-valued against its niche peers and is at-risk on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 1.74× the median modeled value of Series A Consumer / Retail companies in 2022–2024 (26 peers) — value vs value, same stage and era.
At-risk
  • Last raise 3.9 yr ago; this sector typically re-raises about every 15 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

OMATS Brands, LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
13.7 yr record
Peak capital year was 2016 with $24.0M across 2 filings.
Market position
ahead of 97% of Consumer / Retail peers
Capital scale is ahead of 97% of Consumer / Retail peers; modeled value is above 96% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Needs review
Row-level filing totals differ from canonical totals, so amendment/superseded filtering should be checked.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2016: $24.0M across 2 filings.
  • Largest single filing was $12.0M on 2016-05-25.
  • Filing rows sum to $49.4M, while canonical raised total is $34.5M; likely amendments/superseded rows are mixed into the detail view.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
  • The more important signal is lifecycle: repeated filings ended years ago, so current activity needs outside confirmation.
  • Canonical filtering should be tightened before using row-level totals for diligence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

OMATS Brands, LLC is one of 1161 Consumer / Retail companies tracked from DELRAY BEACH. By capital raised it ranks among the largest (ahead of 97% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
74
Investors (latest)
2022-08-08
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$25M$50M$75M$100MSeries A · 2012-10-24 Raised $8.7M (real) Modeled valuation $45M (est)$8.7M$45MSeries A2012Seed · 2012-10-24 Raised $2.9M (real) Modeled valuation $18M (est)$2.9M$18MSeed2012Series A · 2016-05-25 Raised $12M (real) Modeled valuation $62M (est)$12M$62MSeries A2016Series A · 2016-05-25 Raised $12M (real) Modeled valuation $62M (est)$12M$62MSeries A2016Series A · 2020-09-09 Raised $3.5M (real) Modeled valuation $18M (est)$3.5M$18MSeries A2020Series A · 2022-08-08 Raised $10M (real) Modeled valuation $40M (est)$10M$40MSeries A2022+$2.9M+$12M+$12M+$3.5M+$10MCumulative $49M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series A$8.7M · 2012
Bridge · Series A-stage$2.9M · 2012smaller follow-on
Series A extension$12.0M · 2016
Series A extension$12.0M · 2016
Series A extension$3.5M · 2020
Series A extension$10.4M · 2022

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 67%.

Modeled valuation trajectory
$39.9M
Base estimate est.
$12.7M
Conservative case
$133.6M
Upside case
$47.2M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Series A · modeled $44.5M · 2012-10-242012Seed · modeled $18.0M · 2012-10-24Series A · modeled $61.6M · 2016-05-25Series A · modeled $61.6M · 2016-05-25Series A · modeled $17.5M · 2020-09-09Series A · modeled $39.9M · 2022-08-082022
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
50%
Survival probability
27% low · 68% high
1.15×/yr
Annual markup
1.45×/yr upside case
3.9 yr
Elapsed time used
3.9 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
23 mo
Avg between rounds
$3.5M/yr
Capital velocity
13.7 yr
On record since
2012
First round
6
Rounds on file
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 11× above median
This company$34.5M
Sector median$3.3M
Latest round — vs other Series A rounds in sector (real $, this stage) 1.7× above median
This company$10.4M
Sector median$6.0M
Modeled value — vs sector median (estimate, all stages) 5.1× above median
This company$39.9M
Sector median$7.9M

Raised more than 97% of sector peers (real $). Modeled value above 96% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #7 of 26.

This companyCohort peer
$10.0M$100.0M$1.0M$10.0M$100.0MCapital raised (log)Fleek Commerce Inc. · Series A Raised $14.9M · modeled $47.4M (est)Appriss Retail Holding Co L.P. · Series A Raised $13.8M · modeled $45.6M (est)Rally Commerce Inc. · Series A Raised $16.7M · modeled $43.8M (est)Pear Commerce, Inc. · Series A Raised $14.0M · modeled $42.5M (est)Blistering Brands, LLC · Series A Raised $10.0M · modeled $41.2M (est)New Retail Africa Inc. · Series A Raised $10.4M · modeled $41.2M (est)Petfive Brands Global Holding Inc. · Series A Raised $12.0M · modeled $37.4M (est)Viori Beauty PBC · Series A Raised $9.5M · modeled $37.1M (est)Speakeasy Commerce Inc. · Series A Raised $9.5M · modeled $34.5M (est)Shreveport Retail Investment Company, LLC · Series A Raised $9.2M · modeled $32.6M (est)Halfdays Apparel Corp. · Series A Raised $12.6M · modeled $30.7M (est)OMATS Brands, LLC (this company) Raised $34.5M · modeled $39.9M (est)OMATS Brands, LLC
CompanyStageRaised · realValue · estvs peer med.
Fleek Commerce Inc.Series A$14.9M$47.4M2.07×
Appriss Retail Holding Co L.P.Series A$13.8M$45.6M1.99×
Rally Commerce Inc.Series A$16.7M$43.8M1.91×
Pear Commerce, Inc.Series A$14.0M$42.5M1.86×
Blistering Brands, LLCSeries A$10.0M$41.2M1.80×
New Retail Africa Inc.Series A$10.4M$41.2M1.80×
OMATS Brands, LLC this companySeries A$34.5M$39.9M1.74×
Petfive Brands Global Holding Inc.Series A$12.0M$37.4M1.63×
Viori Beauty PBCSeries A$9.5M$37.1M1.62×
Speakeasy Commerce Inc.Series A$9.5M$34.5M1.51×
Shreveport Retail Investment Company, LLCSeries A$9.2M$32.6M1.43×
Halfdays Apparel Corp.Series A$12.6M$30.7M1.34×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series A$8.7M2012-10-24$39.4M$44.5M90%
Seed$2.9M2012-10-24$14.3M$18.0M85%
Series A$12.0M2016-05-25$54.5M$61.6M90%
Series A$12.0M2016-05-25$54.5M$61.6M90%
Series A$3.5M2020-09-09$15.9M$17.5M90%
Series A$10.4M2022-08-08$47.2M$39.9M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series A$8.7M2012-10-24
    • First recorded raise — entered as Series A.
    • 58 investors on this round.
  2. Seed$2.9M2012-10-24
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 3.0× smaller than the prior — bridge or down round.
    • 21 investors on this round.
  3. Series A$12.0M2016-05-25
    • Raised again after 43 mo — slower than the ~15 mo sector norm.
    • Round 4.2× larger than the prior — scaling up.
    • 76 investors on this round.
  4. Series A$12.0M2016-05-25
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 76 investors on this round.
  5. Series A$3.5M2020-09-09
    • Raised again after 52 mo — slower than the ~15 mo sector norm.
    • Round 3.4× smaller than the prior — bridge or down round.
    • 33 investors on this round.
  6. Series A$10.4M2022-08-08
    • Raised again after 23 mo — slower than the ~15 mo sector norm.
    • Round 3.0× larger than the prior — scaling up.
    • 74 investors on this round.
Intelligence
2024 ~Q3
Modeled next raise · ~23mo cadence
$30.8M
Modeled next size est.range $20.0M$49.2M
3.0×
Last step-up
$3.5M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Jay Maltby2 other2022-08
Paul Vlasic2 other2022-08
Stephen Groth1 other2022-08
Chuck Porter2022-08
Chuck R. Porter2012-10
Eric Lear2022-08
Eric R. Lear2012-10
Jay R. Maltby2012-10
Jeffrey Hicks2022-08
Jeffrey R. Hicks2012-10
Kevin R. Sachs2012-10
Paul R. Vlasic2012-10
Scott Roades2022-08
Scott R. Roades2012-10
Stephen R. Groth2012-10
Registry & provenance

OMATS Brands, LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1587700
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Kiva Brands, Inc.Consumer / RetailSeries A$27.4M$63.2Msame sector · same stage
Branding Brand, Inc.Consumer / RetailSeries A$23.5M$9.0Msame sector · same stage
Welcome Commerce, Inc.Consumer / RetailSeries A$22.0M$14.1Msame sector · same stage
Commerce Signals, Inc.Consumer / RetailSeries A$21.1M$12.2Msame sector · same stage
Redbud Brands LLCConsumer / RetailSeries A$20.5M$58.7Msame sector · same stage
Breakout Commerce, Inc.Consumer / RetailSeries A$18.1M$27.3Msame sector · same stage
Amass BrandsConsumer / RetailSeries A$17.4M$13.9Msame sector · same stage
Regional Brands Inc.Consumer / RetailSeries A$17.1M$62.0Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
OMNI Retail Group, Inc.Consumer / RetailSeed$11.8M83%
Amass BrandsConsumer / RetailSeries A$13.9M82%
PRE Brands LLCConsumer / RetailSeed$1.6M81%
Behold Brands, Inc.Consumer / RetailPre-Seed$1.2M81%
Bou Brands LLCConsumer / RetailSeed$17.6M81%
Regional Brands Inc.Consumer / RetailSeries A$62.0M80%
Omni Channel CommerceConsumer / RetailPre-Seed$1.6M80%
Forte Brands LLCConsumer / RetailPre-Seed$3.0M80%
Frequently asked
How much funding has OMATS Brands, LLC raised?
OMATS Brands, LLC has raised approximately $34.5M in disclosed capital across 4 recorded financing rounds, aggregated from public filings.
What is OMATS Brands, LLC's estimated valuation?
Provath's modeled valuation for OMATS Brands, LLC is approximately $39.9M (modeled range $12.7M–$133.6M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is OMATS Brands, LLC at?
OMATS Brands, LLC's latest modeled financing stage is Series A. Its most recent recorded round closed around Mon Aug 08.
What does OMATS Brands, LLC do and where is it based?
OMATS Brands, LLC operates in the Consumer / Retail sector, based in DELRAY BEACH.
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