Companies · Consumer / Retail

Symphony Commerce, Inc.

SAN FRANCISCO · Consumer / Retail · refined from filed group “Other Technology

Diligence memoA one-page analyst read on Symphony Commerce, Inc. — recommendation, valuation, rhythm, risks.
$59.1M
Total raised · real
6
Rounds
0.4×
Latest step-up
Top 3%
Sector rank · raised
Series B
Latest stage · inferred · Wed Jun 28 2017 00:00:00 GMT+0000 (Coordinated Universal Time)

Symphony Commerce, Inc. looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 1.00× the median modeled value of Series B Consumer / Retail companies in 2016–2018 (5 peers) — value vs value, same stage and era.
  • Within the normal band (100% of peer median) for its niche.
Dormant
  • Last raise 9.0 yr ago; this sector typically re-raises about every 15 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

Symphony Commerce, Inc. is one of 1161 Consumer / Retail companies tracked from SAN FRANCISCO. By capital raised it ranks among the largest (ahead of 98% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
7
Investors (latest)
2017-06-28
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$50M$100M$150M$200MSeed · 2011-03-25 Raised $2.7M (real) Modeled valuation $17M (est)Seed2011Series A · 2012-03-22 Raised $7.5M (real) Modeled valuation $39M (est)Series A2012Series A · 2013-06-28 Raised $4.7M (real) Modeled valuation $24M (est)Series A2013Series B · 2014-08-20 Raised $22M (real) Modeled valuation $121M (est)Series B2014Series A · 2016-07-29 Raised $11M (real) Modeled valuation $55M (est)Series A2016Series B · 2016-07-29 Raised $16M (real) Modeled valuation $89M (est)Series B2016Series B · 2017-06-28 Raised $7.0M (real) Modeled valuation $39M (est)Series B2017Seed · 2017-06-28 Raised $3.0M (real) Modeled valuation $19M (est)Seed2017+$7.5M+$4.7M+$22M+$11M+$16M+$7.0M+$3.0MCumulative $73M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$2.7M · 2011
Series A$7.5M · 2012
Series A extension$4.7M · 2013
Series B$21.5M · 2014
Bridge · Series B-stage$10.7M · 2016smaller follow-on
Series B extension$15.7M · 2016
Series B extension$7.0M · 2017
Bridge · Series B-stage$3.0M · 2017smaller follow-on

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 75%.

Modeled valuation trajectory
$39.5M
Base estimate est.
$15.8M
Conservative case
$151.9M
Upside case
$38.9M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ba $15M–$40M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Seed · modeled $16.9M · 2011-03-252011Series A · modeled $38.5M · 2012-03-22Series A · modeled $24.1M · 2013-06-28Series B · modeled $121.3M · 2014-08-20Series A · modeled $55.1M · 2016-07-29Series B · modeled $88.7M · 2016-07-29Series B · modeled $39.5M · 2017-06-28Seed · modeled $18.9M · 2017-06-282017
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
61%
Survival probability
41% low · 75% high
1.09×/yr
Annual markup
1.32×/yr upside case
6.0 yr
Elapsed time used
9.0 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
11 mo
Avg between rounds
$9.4M/yr
Capital velocity
15.3 yr
On record since
2011
First round
8
Rounds on file
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 18× above median
This company$59.1M
Sector median$3.3M
Latest round — vs other Series B rounds in sector (real $, this stage) 0.2× of median
This company$3.0M
Sector median$17.0M
Modeled value — vs sector median (estimate, all stages) 5.0× above median
This company$39.5M
Sector median$7.9M

Raised more than 98% of sector peers (real $). Modeled value above 96% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #3 of 5.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0B$10.0M$100.0MCapital raised (log)Entourage Commerce, LLC · Series B Raised $32.5M · modeled $183.3M (est)Per.Se Beauty, Inc · Series B Raised $25.0M · modeled $101.5M (est)Turning Point Brands, Inc. · Series B Raised $27.0M · modeled $28.2M (est)Consumer Physics, Inc. · Series B Raised $45.1M · modeled $3.8M (est)Symphony Commerce, Inc. (this company) Raised $59.1M · modeled $39.5M (est)Symphony Commerce, Inc.
CompanyStageRaised · realValue · estvs peer med.
Entourage Commerce, LLCSeries B$32.5M$183.3M4.64×
Per.Se Beauty, IncSeries B$25.0M$101.5M2.57×
Symphony Commerce, Inc. this companySeries B$59.1M$39.5M1.00×
Turning Point Brands, Inc.Series B$27.0M$28.2M0.71×
Consumer Physics, Inc.Series B$45.1M$3.8M0.10×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$2.7M2011-03-25$13.4M$16.9M85%
Series A$7.5M2012-03-22$34.1M$38.5M85%
Series A$4.7M2013-06-28$21.4M$24.1M85%
Series B$21.5M2014-08-20$119.4M$121.3M85%
Series A$10.7M2016-07-29$48.8M$55.1M85%
Series B$15.7M2016-07-29$87.4M$88.7M90%
Series B$7.0M2017-06-28$38.9M$39.5M90%
Seed$3.0M2017-06-28$15.0M$18.9M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$2.7M2011-03-25
    • First recorded raise — entered as Seed.
    • 9 investors on this round.
  2. Series A$7.5M2012-03-22
    • Raised 12 mo later, in step with the ~15 mo sector norm.
    • Round 2.8× larger than the prior — scaling up.
    • Switched to Rule 06 (was Rule 505).
    • 8 investors on this round.
  3. Series A$4.7M2013-06-28
    • Raised 15 mo later, in step with the ~15 mo sector norm.
    • Round 1.6× smaller than the prior — bridge or down round.
    • 9 investors on this round.
  4. Series B$21.5M2014-08-20
    • Raised 14 mo later, in step with the ~15 mo sector norm.
    • Round 4.6× larger than the prior — scaling up.
    • Switched to Rule 506(b) (was Rule 06).
    • 9 investors on this round.
  5. Series A$10.7M2016-07-29
    • Raised again after 23 mo — slower than the ~15 mo sector norm.
    • Round 2.0× smaller than the prior — bridge or down round.
    • 8 investors on this round.
  6. Series B$15.7M2016-07-29
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.5× larger than the prior — scaling up.
    • 8 investors on this round.
  7. Series B$7.0M2017-06-28
    • Raised 11 mo later, in step with the ~15 mo sector norm.
    • Round 2.2× smaller than the prior — bridge or down round.
    • 8 investors on this round.
  8. Seed$3.0M2017-06-28
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.3× smaller than the prior — bridge or down round.
    • 7 investors on this round.
Intelligence
2018 ~Q2
Modeled next raise · ~11mo cadence
$3.0M
Modeled next size est.range $3.0M$4.8M
0.4×
Last step-up
$9.4M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Ajay Agarwal14 other2011-03
Richard Heitzmann10 other2012-03
Devdutt Yellurkar8 other2014-08
Henry Kim1 other2011-03
Justin Jow1 other2014-08
Harish Abbott2011-03
Ken Fine2016-07
Marc Chapman2014-08
Registry & provenance

Symphony Commerce, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1517646
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Milestone Brands, LlcConsumer / RetailSeries B$58.5M$24.7Msame sector · same stage
Posh Group Inc.Other TechnologySeries B$57.8M$159.8Mnetwork1 shared operator · same stage
Consumer Physics, Inc.Consumer / RetailSeries B$45.1M$3.8Msame sector · same stage
Zenreach, Inc.OtherSeries B$49.7M$92.7Mnetwork1 shared operator · same stage
Kosas Cosmetics, LLCConsumer / RetailSeries B$36.0M$58.2Msame sector · same stage
Gatsby Inc.Other TechnologySeries B$48.4M$904.1Mnetwork1 shared operator · same stage
Clarity Cosmetics Inc.Consumer / RetailSeries B$32.0M$17.8Msame sector · same stage
Insikt, Inc.Other TechnologySeries B$44.7M$525.3Mnetwork1 shared operator · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
1 Commerce, Inc.Consumer / RetailSeries A$16.5M87%
Crystal Commerce, Inc.Consumer / RetailPre-Seed$6.3M87%
Deck Commerce, Inc.Consumer / RetailSeries A$31.5M86%
Direct Commerce, Inc.Consumer / RetailSeries A$8.5M85%
Wizard Commerce, Inc.Consumer / RetailSeries C$286.9M85%
Commerce Fabric, Inc.Consumer / RetailSeries D+$839.4M84%
Welcome Commerce, Inc.Consumer / RetailSeries A$14.1M84%
Shoptimize, Inc.Consumer / RetailSeed$20.3M83%
Frequently asked
How much funding has Symphony Commerce, Inc. raised?
Symphony Commerce, Inc. has raised approximately $59.1M in disclosed capital across 6 recorded financing rounds, aggregated from public filings.
What is Symphony Commerce, Inc.'s estimated valuation?
Provath's modeled valuation for Symphony Commerce, Inc. is approximately $39.5M (modeled range $15.8M–$151.9M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Symphony Commerce, Inc. at?
Symphony Commerce, Inc.'s latest modeled financing stage is Series B. Its most recent recorded round closed around Wed Jun 28.
What does Symphony Commerce, Inc. do and where is it based?
Symphony Commerce, Inc. operates in the Consumer / Retail sector, based in SAN FRANCISCO.
Explore related

See where Symphony Commerce, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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