Companies · Consumer / Retail

Crystal Commerce, Inc.

Mountlake Terrace · Consumer / Retail · refined from filed group “Other Technology

Diligence memoA one-page analyst read on Crystal Commerce, Inc. — recommendation, valuation, rhythm, risks.
$900K
Total raised · real
2
Rounds
8.0×
Latest step-up
Top 17%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Mon Oct 10 2016 00:00:00 GMT+0000 (Coordinated Universal Time)

Crystal Commerce, Inc. looks over-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 2.67× the median modeled value of Pre-Seed Consumer / Retail companies in 2016–2018 (17 peers) — value vs value, same stage and era.
Dormant
  • Last raise 9.7 yr ago; this sector typically re-raises about every 15 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

Crystal Commerce, Inc. is one of 1161 Consumer / Retail companies tracked from Mountlake Terrace. By capital raised it ranks in the upper tier (ahead of 84% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
1
Investors (latest)
2016-10-10
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5M$5.0M$7.5M$10MPre-Seed · 2010-04-19 Raised $100K (real) Modeled valuation $785K (est)$100K$785KPre-Seed2010Pre-Seed · 2016-10-10 Raised $800K (real) Modeled valuation $6.3M (est)$800K$6.3MPre-Seed2016+$800KCumulative $900K

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$100K · 2010
Pre-Seed extension$800K · 2016

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$6.3M
Base estimate est.
$480K
Conservative case
$71.2M
Upside case
$4.4M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $785K · 2010-04-192010Pre-Seed · modeled $6.3M · 2016-10-102016
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
27%
Survival probability
11% low · 50% high
1.32×/yr
Annual markup
1.78×/yr upside case
6.0 yr
Elapsed time used
9.7 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
78 mo
Avg between rounds
$139K/yr
Capital velocity
16.2 yr
On record since
2010
First round
2
Rounds on file
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.3× of median
This company$900K
Sector median$3.3M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 2.2× above median
This company$800K
Sector median$371K
Modeled value — vs sector median (estimate, all stages) 0.8× of median
This company$6.3M
Sector median$7.9M

Raised more than 84% of sector peers (real $). Modeled value above 87% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #3 of 17.

This companyCohort peer
$1.0M$10.0M$100K$1.0M$10.0MCapital raised (log)Synergy Commerce, LLC · Pre-Seed Raised $955K · modeled $7.5M (est)EMBL Retail, Inc. · Pre-Seed Raised $861K · modeled $6.8M (est)Chlorophyll Brands, LLC · Pre-Seed Raised $703K · modeled $5.5M (est)Blue Zebra Brands, Inc. · Pre-Seed Raised $640K · modeled $5.0M (est)McConnell's Retail Investors II LLC · Pre-Seed Raised $500K · modeled $3.9M (est)W2 Beauty, Inc. · Pre-Seed Raised $750K · modeled $3.3M (est)Shopagon, Inc. · Pre-Seed Raised $400K · modeled $3.1M (est)McConnell's Retail Investors LLC · Pre-Seed Raised $300K · modeled $2.4M (est)Awsm Brand Management Inc. · Pre-Seed Raised $300K · modeled $2.4M (est)Human Brands International Inc. · Pre-Seed Raised $530K · modeled $2.2M (est)Because Cosmetics Llc · Pre-Seed Raised $270K · modeled $2.1M (est)Crystal Commerce, Inc. (this company) Raised $900K · modeled $6.3M (est)Crystal Commerce, Inc.
CompanyStageRaised · realValue · estvs peer med.
Synergy Commerce, LLCPre-Seed$955K$7.5M3.18×
EMBL Retail, Inc.Pre-Seed$861K$6.8M2.87×
Crystal Commerce, Inc. this companyPre-Seed$900K$6.3M2.67×
Chlorophyll Brands, LLCPre-Seed$703K$5.5M2.34×
Blue Zebra Brands, Inc.Pre-Seed$640K$5.0M2.13×
McConnell's Retail Investors II LLCPre-Seed$500K$3.9M1.67×
W2 Beauty, Inc.Pre-Seed$750K$3.3M1.42×
Shopagon, Inc.Pre-Seed$400K$3.1M1.33×
McConnell's Retail Investors LLCPre-Seed$300K$2.4M1.00×
Awsm Brand Management Inc.Pre-Seed$300K$2.4M1.00×
Human Brands International Inc.Pre-Seed$530K$2.2M0.93×
Because Cosmetics LlcPre-Seed$270K$2.1M0.90×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$100K2010-04-19$556K$785K85%
Pre-Seed$800K2016-10-10$4.4M$6.3M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$100K2010-04-19
    • First recorded raise — entered as Pre-Seed.
    • 1 investor on this round.
  2. Pre-Seed$800K2016-10-10
    • Raised again after 78 mo — slower than the ~15 mo sector norm.
    • Round 8.0× larger than the prior — scaling up.
    • Switched to Rule 506(b) (was Rule 06).
    • 1 investor on this round.
Intelligence
2023 ~Q2
Modeled next raise · ~78mo cadence
$2.4M
Modeled next size est.range $1.6M$3.8M
8.0×
Last step-up
$139K/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Dan McCarty2010-04
Registry & provenance

Crystal Commerce, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1493038
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Piermont Brands, Inc.Consumer / RetailPre-Seed$885K$3.2Msame sector · same stage
Fitura Brands IncConsumer / RetailPre-Seed$875K$1.5Msame sector · same stage
Evolve Brands, LLCConsumer / RetailPre-Seed$871K$555Ksame sector · same stage
EMBL Retail, Inc.Consumer / RetailPre-Seed$861K$6.8Msame sector · same stage
Synergy Commerce, LLCConsumer / RetailPre-Seed$955K$7.5Msame sector · same stage
Legend Commerce LLCConsumer / RetailPre-Seed$841K$5.4Msame sector · same stage
Betterment Retail Solutions, Inc.Consumer / RetailPre-Seed$1.0M$7.8Msame sector · same stage
Fetch Brands, Inc.Consumer / RetailPre-Seed$1.0M$2.6Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Deck Commerce, Inc.Consumer / RetailSeries A$31.5M89%
1 Commerce, Inc.Consumer / RetailSeries A$16.5M87%
Symphony Commerce, Inc.Consumer / RetailSeries B$39.5M87%
Pear Commerce, Inc.Consumer / RetailSeries A$42.6M86%
Wizard Commerce, Inc.Consumer / RetailSeries C$287.0M86%
Direct Commerce, Inc.Consumer / RetailSeries A$8.5M86%
Shoptelligence Inc.Consumer / RetailSeed$9.5M84%
Shoptimize, Inc.Consumer / RetailSeed$20.3M84%
Frequently asked
How much funding has Crystal Commerce, Inc. raised?
Crystal Commerce, Inc. has raised approximately $900K in disclosed capital across 2 recorded financing rounds, aggregated from public filings.
What is Crystal Commerce, Inc.'s estimated valuation?
Provath's modeled valuation for Crystal Commerce, Inc. is approximately $6.3M (modeled range $480K–$71.2M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Crystal Commerce, Inc. at?
Crystal Commerce, Inc.'s latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Mon Oct 10.
What does Crystal Commerce, Inc. do and where is it based?
Crystal Commerce, Inc. operates in the Consumer / Retail sector, based in Mountlake Terrace.
Explore related

See where Crystal Commerce, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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