Companies · Consumer / Retail

Consumer Physics, Inc.

HERZLIYA · Consumer / Retail · refined from filed group “Other Technology

Diligence memoA one-page analyst read on Consumer Physics, Inc. — recommendation, valuation, rhythm, risks.
$45.1M
Total raised · real
9
Rounds
0.1×
Latest step-up
Top 3%
Sector rank · raised
Series B
Latest stage · inferred · Tue Jun 19 2018 00:00:00 GMT+0000 (Coordinated Universal Time)

Consumer Physics, Inc. looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.10× the median modeled value of Series B Consumer / Retail companies in 2016–2018 (5 peers) — value vs value, same stage and era.
Dormant
  • Last raise 8.0 yr ago; this sector typically re-raises about every 15 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

Consumer Physics, Inc. is one of 1161 Consumer / Retail companies tracked from HERZLIYA. By capital raised it ranks among the largest (ahead of 98% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
9
Investors (latest)
2018-06-19
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$25M$50M$75M$100MSeed · 2012-12-07 Raised $2.6M (real) Modeled valuation $16M (est)Seed2012Seed · 2013-09-19 Raised $1.0M (real) Modeled valuation $6.3M (est)Seed2013Seed · 2014-03-13 Raised $3.4M (real) Modeled valuation $22M (est)Seed2014Pre-Seed · 2014-03-13 Raised $907K (real) Modeled valuation $7.1M (est)Pre-Seed2014Series A · 2014-07-31 Raised $10M (real) Modeled valuation $54M (est)Series A2014Series A · 2015-05-26 Raised $1.5M (real) Modeled valuation $7.7M (est)Series A2015Series A · 2016-06-27 Raised $3.1M (real) Modeled valuation $16M (est)Series A2016Series B · 2017-09-28 Raised $17M (real) Modeled valuation $98M (est)Series B2017Series B · 2017-10-13 Raised $4.9M (real) Modeled valuation $28M (est)Series B2017Series B · 2018-06-19 Raised $669K (real) Modeled valuation $3.8M (est)Series B2018+$1.0M+$3.4M+$907K+$10M+$1.5M+$3.1M+$17M+$4.9M+$669KCumulative $46M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$2.6M · 2012
Seed extension$1.0M · 2013
Seed extension$3.4M · 2014
Bridge · Seed-stage$907K · 2014smaller follow-on
Series A$10.5M · 2014
Series A extension$1.5M · 2015
Series A extension$3.1M · 2016
Series B$17.4M · 2017
Series B extension$4.9M · 2017
Series B extension$669K · 2018

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$3.8M
Base estimate est.
$1.5M
Conservative case
$14.5M
Upside case
$3.7M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ba $15M–$40M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Seed · modeled $16.3M · 2012-12-072012Seed · modeled $6.3M · 2013-09-19Seed · modeled $21.7M · 2014-03-13Pre-Seed · modeled $7.1M · 2014-03-13Series A · modeled $53.8M · 2014-07-31Series A · modeled $7.7M · 2015-05-26Series A · modeled $15.9M · 2016-06-27Series B · modeled $98.2M · 2017-09-28Series B · modeled $27.9M · 2017-10-13Series B · modeled $3.8M · 2018-06-192018
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
61%
Survival probability
41% low · 75% high
1.09×/yr
Annual markup
1.32×/yr upside case
6.0 yr
Elapsed time used
8.0 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
7 mo
Avg between rounds
$8.2M/yr
Capital velocity
13.6 yr
On record since
2012
First round
10
Rounds on file
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 14× above median
This company$45.1M
Sector median$3.3M
Latest round — vs other Series B rounds in sector (real $, this stage) 0.0× of median
This company$669K
Sector median$17.0M
Modeled value — vs sector median (estimate, all stages) 0.5× of median
This company$3.8M
Sector median$7.9M

Raised more than 98% of sector peers (real $). Modeled value above 85% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #5 of 5.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0B$10.0M$100.0MCapital raised (log)Entourage Commerce, LLC · Series B Raised $32.5M · modeled $183.3M (est)Per.Se Beauty, Inc · Series B Raised $25.0M · modeled $101.5M (est)Symphony Commerce, Inc. · Series B Raised $59.1M · modeled $39.5M (est)Turning Point Brands, Inc. · Series B Raised $27.0M · modeled $28.2M (est)Consumer Physics, Inc. (this company) Raised $45.1M · modeled $3.8M (est)Consumer Physics, Inc.
CompanyStageRaised · realValue · estvs peer med.
Entourage Commerce, LLCSeries B$32.5M$183.3M4.64×
Per.Se Beauty, IncSeries B$25.0M$101.5M2.57×
Symphony Commerce, Inc.Series B$59.1M$39.5M1.00×
Turning Point Brands, Inc.Series B$27.0M$28.2M0.71×
Consumer Physics, Inc. this companySeries B$45.1M$3.8M0.10×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$2.6M2012-12-07$12.9M$16.3M85%
Seed$1.0M2013-09-19$5.0M$6.3M85%
Seed$3.4M2014-03-13$17.2M$21.7M85%
Pre-Seed$907K2014-03-13$5.0M$7.1M85%
Series A$10.5M2014-07-31$47.6M$53.8M85%
Series A$1.5M2015-05-26$6.8M$7.7M85%
Series A$3.1M2016-06-27$14.1M$15.9M85%
Series B$17.4M2017-09-28$96.8M$98.2M90%
Series B$4.9M2017-10-13$27.5M$27.9M90%
Series B$669K2018-06-19$3.7M$3.8M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$2.6M2012-12-07
    • First recorded raise — entered as Seed.
    • 5 investors on this round.
  2. Seed$1.0M2013-09-19
    • Raised 9 mo later, in step with the ~15 mo sector norm.
    • Round 2.6× smaller than the prior — bridge or down round.
    • 2 investors on this round.
  3. Seed$3.4M2014-03-13
    • Came back fast: 6 mo vs the ~15 mo sector norm.
    • Round 3.4× larger than the prior — scaling up.
    • Switched to Rule 506(c) (was Rule 06).
    • 9 investors on this round.
  4. Pre-Seed$907K2014-03-13
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 3.8× smaller than the prior — bridge or down round.
    • Switched to Rule 506(b) (was Rule 506(c)).
    • 5 investors on this round.
  5. Series A$10.5M2014-07-31
    • Came back fast: 5 mo vs the ~15 mo sector norm.
    • Round 11.6× larger than the prior — scaling up.
    • Switched to Rule 506(c) (was Rule 506(b)).
    • 12 investors on this round.
  6. Series A$1.5M2015-05-26
    • Raised 10 mo later, in step with the ~15 mo sector norm.
    • Round 7.0× smaller than the prior — bridge or down round.
    • 3 investors on this round.
  7. Series A$3.1M2016-06-27
    • Raised 13 mo later, in step with the ~15 mo sector norm.
    • Round 2.1× larger than the prior — scaling up.
    • Switched to Rule 506(b) (was Rule 506(c)).
    • 3 investors on this round.
  8. Series B$17.4M2017-09-28
    • Raised 15 mo later, in step with the ~15 mo sector norm.
    • Round 5.6× larger than the prior — scaling up.
    • 22 investors on this round.
  9. Series B$4.9M2017-10-13
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 3.5× smaller than the prior — bridge or down round.
    • 12 investors on this round.
  10. Series B$669K2018-06-19
    • Came back fast: 8 mo vs the ~15 mo sector norm.
    • Round 7.4× smaller than the prior — bridge or down round.
    • 9 investors on this round.
Intelligence
2019 ~Q1
Modeled next raise · ~7mo cadence
$669K
Modeled next size est.range $669K$1.1M
0.1×
Last step-up
$8.2M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Ganesh Kishore6 other2017-10
William Rosenzweig4 other2014-03
Dror Sharon1 other2012-12
Benny Buller2012-12
Damian Goldring2012-12
Edward Tsai2016-06
Haiyin Shen2014-03
Registry & provenance

Consumer Physics, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1565167
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Second Rotation IncRetailingSeries B$43.2M$53.6Mnetwork1 shared operator · same stage
Brand Engagement Network Inc.Consumer / RetailSeries B$28.7M$3.6Msame sector · same stage
Gevo, Inc.Other EnergySeries B$97.3M$302.9Mnetwork1 shared operator · same stage
Agility Retail Group CorpConsumer / RetailSeries C$84.9M$749Ksame sector
Green Growth Brands Inc.Consumer / RetailSeries A$16.5M$5.7Msame sector
Cosmetic Physician Partners, LLCConsumer / RetailSeries C$133.9M$614Ksame sector
Stinson Brands, Inc.Consumer / RetailSeries A$11.7M$1.6Msame sector
Steals Commerce, Inc.Consumer / RetailSeries A$8.3M$1.7Msame sector
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Store Research Inc.Consumer / RetailPre-Seed$1.6M87%
Shop Accelerator, Inc.Consumer / RetailSeries A$14.2M86%
Shopventory, Inc.Consumer / RetailSeed$5.9M85%
1 Commerce, Inc.Consumer / RetailSeries A$16.5M85%
Beyond CommerceConsumer / RetailSeries A$51.4M84%
Shoptimize, Inc.Consumer / RetailSeed$20.3M84%
Shoptelligence Inc.Consumer / RetailSeed$9.5M83%
Crystal Commerce, Inc.Consumer / RetailPre-Seed$6.3M83%
Frequently asked
How much funding has Consumer Physics, Inc. raised?
Consumer Physics, Inc. has raised approximately $45.1M in disclosed capital across 9 recorded financing rounds, aggregated from public filings.
What is Consumer Physics, Inc.'s estimated valuation?
Provath's modeled valuation for Consumer Physics, Inc. is approximately $3.8M (modeled range $1.5M–$14.5M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Consumer Physics, Inc. at?
Consumer Physics, Inc.'s latest modeled financing stage is Series B. Its most recent recorded round closed around Tue Jun 19.
What does Consumer Physics, Inc. do and where is it based?
Consumer Physics, Inc. operates in the Consumer / Retail sector, based in HERZLIYA.
Explore related

See where Consumer Physics, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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