Companies · Consumer / Retail

PRE Brands LLC

CHICAGO · Consumer / Retail · refined from filed group “Other

Diligence memoA one-page analyst read on PRE Brands LLC — recommendation, valuation, rhythm, risks.
$3.8M
Total raised · real
4
Rounds
0.2×
Latest step-up
Top 12%
Sector rank · raised
Seed
Latest stage · inferred · Fri Apr 24 2020 00:00:00 GMT+0000 (Coordinated Universal Time)

PRE Brands LLC looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.13× the median modeled value of Seed Consumer / Retail companies in 2019–2021 (29 peers) — value vs value, same stage and era.
Dormant
  • Last raise 6.2 yr ago; this sector typically re-raises about every 15 months.
  • Silent for over 3× the sector's normal cadence.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

PRE Brands LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
10.0 yr record
Peak capital year was 2019 with $1.4M across 1 filings.
Market position
ahead of 89% of Consumer / Retail peers
Capital scale is ahead of 89% of Consumer / Retail peers; modeled value is above 81% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Consistent
Canonical totals and visible filing detail are broadly aligned.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2019: $1.4M across 1 filings.
  • Largest single filing was $1.4M on 2019-07-19.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
  • The more important signal is lifecycle: repeated filings ended years ago, so current activity needs outside confirmation.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

PRE Brands LLC is one of 1161 Consumer / Retail companies tracked from CHICAGO. By capital raised it ranks in the upper tier (ahead of 89% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
1
Investors (latest)
2020-04-24
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5M$5.0M$7.5M$10MPre-Seed · 2016-06-30 Raised $1.0M (real) Modeled valuation $7.8M (est)$1.0M$7.8MPre-Seed2016Seed · 2017-02-09 Raised $1.1M (real) Modeled valuation $7.1M (est)$1.1M$7.1MSeed2017Seed · 2019-07-19 Raised $1.4M (real) Modeled valuation $9.0M (est)$1.4M$9.0MSeed2019Seed · 2020-04-24 Raised $250K (real) Modeled valuation $1.6M (est)$250K$1.6MSeed2020+$1.1M+$1.4M+$250KCumulative $3.8M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$1.0M · 2016
Seed$1.1M · 2017
Seed extension$1.4M · 2019
Seed extension$250K · 2020

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$1.6M
Base estimate est.
$203K
Conservative case
$12.4M
Upside case
$1.3M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $7.8M · 2016-06-302016Seed · modeled $7.1M · 2017-02-09Seed · modeled $9.0M · 2019-07-19Seed · modeled $1.6M · 2020-04-242020
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
36%
Survival probability
16% low · 56% high
1.23×/yr
Annual markup
1.61×/yr upside case
6.0 yr
Elapsed time used
6.2 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
15 mo
Avg between rounds
$996K/yr
Capital velocity
10.0 yr
On record since
2016
First round
4
Rounds on file
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 1.2× above median
This company$3.8M
Sector median$3.3M
Latest round — vs other Seed rounds in sector (real $, this stage) 0.2× of median
This company$250K
Sector median$1.6M
Modeled value — vs sector median (estimate, all stages) 0.2× of median
This company$1.6M
Sector median$7.9M

Raised more than 89% of sector peers (real $). Modeled value above 81% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #27 of 29.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0M$10.0MCapital raised (log)Local Store Identity, Inc. · Seed Raised $5.3M · modeled $23.5M (est)Shop Club, Inc. · Seed Raised $3.8M · modeled $22.9M (est)Brand Defender, Inc. · Seed Raised $3.5M · modeled $22.1M (est)Swell Commerce Corp. · Seed Raised $3.6M · modeled $20.4M (est)Shoptimize, Inc. · Seed Raised $3.2M · modeled $20.3M (est)Wilde Brands Inc. · Seed Raised $7.7M · modeled $18.9M (est)Kalahari Brands, Inc. · Seed Raised $4.5M · modeled $17.5M (est)Everywhere Apparel, Inc. · Seed Raised $3.0M · modeled $17.0M (est)24 Watts Brand Development 1, LLC · Seed Raised $3.0M · modeled $16.1M (est)American Certified Brands, LLC · Seed Raised $2.5M · modeled $15.8M (est)StoreEase, Inc. · Seed Raised $2.8M · modeled $14.1M (est)Brands of Holding Inc. · Seed Raised $3.2M · modeled $13.4M (est)PRE Brands LLC (this company) Raised $3.8M · modeled $1.6M (est)PRE Brands LLC
CompanyStageRaised · realValue · estvs peer med.
Local Store Identity, Inc.Seed$5.3M$23.5M1.96×
Shop Club, Inc.Seed$3.8M$22.9M1.91×
Brand Defender, Inc.Seed$3.5M$22.1M1.84×
Swell Commerce Corp.Seed$3.6M$20.4M1.70×
Shoptimize, Inc.Seed$3.2M$20.3M1.69×
Wilde Brands Inc.Seed$7.7M$18.9M1.57×
Kalahari Brands, Inc.Seed$4.5M$17.5M1.46×
Everywhere Apparel, Inc.Seed$3.0M$17.0M1.41×
24 Watts Brand Development 1, LLCSeed$3.0M$16.1M1.35×
American Certified Brands, LLCSeed$2.5M$15.8M1.31×
StoreEase, Inc.Seed$2.8M$14.1M1.17×
Brands of Holding Inc.Seed$3.2M$13.4M1.12×
PRE Brands LLC this companySeed$3.8M$1.6M0.13×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$1.0M2016-06-30$5.6M$7.8M85%
Seed$1.1M2017-02-09$5.6M$7.1M90%
Seed$1.4M2019-07-19$7.1M$9.0M90%
Seed$250K2020-04-24$1.3M$1.6M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$1.0M2016-06-30
    • First recorded raise — entered as Pre-Seed.
    • 6 investors on this round.
  2. Seed$1.1M2017-02-09
    • Came back fast: 7 mo vs the ~15 mo sector norm.
    • Round roughly the size of the prior one.
    • Revenue band moved $1M–$5M → $5M–$25M.
    • 13 investors on this round.
  3. Seed$1.4M2019-07-19
    • Raised again after 29 mo — slower than the ~15 mo sector norm.
    • Round roughly the size of the prior one.
    • 3 investors on this round.
  4. Seed$250K2020-04-24
    • Raised 9 mo later, in step with the ~15 mo sector norm.
    • Round 5.7× smaller than the prior — bridge or down round.
    • 1 investor on this round.
Intelligence
2021 ~Q3
Modeled next raise · ~15mo cadence
$250K
Modeled next size est.range $250K$400K
0.2×
Last step-up
$996K/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
David Meltzer2 other2020-04
JASON PINTER1 other2019-07
Jeffrey Klunzinger1 other2016-06
MATT JACKSON1 other2020-04
KEVIN PONTICELLI2019-07
Lenny Lebovich2016-06
NEIL COX2019-07
NICOLE SCHUMACHER2019-07
PATRICIA WILLMOT2019-07
Patrick Cascarano2016-06
PHILIP PELLEGRINO2020-04
PHIL PELLEGRINO2019-07
RYAN YOUNGMAN2019-07
STEVE JUNGMANN2019-07
TOM CORLEY2019-07
Tracy Sinclair2016-06
Registry & provenance

PRE Brands LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1679871
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Retail Aware Inc.Consumer / RetailSeed$3.5M$938Ksame sector · same stage
Petfive Brands Holding LlcConsumer / RetailSeed$4.2M$1.6Msame sector · same stage
Nine County Brands, Inc.Consumer / RetailSeed$2.6M$1.6Msame sector · same stage
Turning Point Retail CorpConsumer / RetailSeed$5.7M$1.7Msame sector · same stage
Pomp Beauty, Inc.Consumer / RetailSeed$6.2M$1.2Msame sector · same stage
Generation NEXT Franchise Brands, Inc.Consumer / RetailSeed$7.0M$1.6Msame sector · same stage
Commerce Resources Corp.Consumer / RetailSeed$1.9M$750Ksame sector · same stage
Rodeo Commerce, Inc.Consumer / RetailSeed$1.8M$719Ksame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Future Proof Brands LLCConsumer / RetailSeries B$74.1M86%
Defined Brand, LLCConsumer / RetailPre-Seed$1.0M86%
AC Brands LLCConsumer / RetailPre-Seed$1.3M84%
PREMIUM BRANDS HOLDINGS CorpConsumer / RetailSeries D+$949.6M84%
Sound Brands LLCConsumer / RetailPre-Seed$3.1M84%
Forte Brands LLCConsumer / RetailPre-Seed$3.0M83%
Property Brands Parent, Inc.Proptech / Real EstateSeries B$248.0M83%
Regional Brands Inc.Consumer / RetailSeries A$62.0M83%
Frequently asked
How much funding has PRE Brands LLC raised?
PRE Brands LLC has raised approximately $3.8M in disclosed capital across 4 recorded financing rounds, aggregated from public filings.
What is PRE Brands LLC's estimated valuation?
Provath's modeled valuation for PRE Brands LLC is approximately $1.6M (modeled range $203K–$12.4M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is PRE Brands LLC at?
PRE Brands LLC's latest modeled financing stage is Seed. Its most recent recorded round closed around Fri Apr 24.
What does PRE Brands LLC do and where is it based?
PRE Brands LLC operates in the Consumer / Retail sector, based in CHICAGO.
Explore related

See where PRE Brands LLC sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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