Companies · Consumer / Retail

Fitura Brands IncNew on the radar

WILMINGTON · Consumer / Retail · refined from filed group “Other

Diligence memoA one-page analyst read on Fitura Brands Inc — recommendation, valuation, rhythm, risks.
$875K
Total raised · real
1
Rounds
Latest step-up
Top 17%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Thu Jan 22 2026 00:00:00 GMT+0000 (Coordinated Universal Time)

Fitura Brands Inc looks over-valued against its niche peers and is active on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 1.65× the median modeled value of Pre-Seed Consumer / Retail companies in 2025–2027 (9 peers) — value vs value, same stage and era.
Active
  • Last raise 5 mo ago; this sector typically re-raises about every 15 months.
  • Raising on or ahead of the sector's normal rhythm.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

Fitura Brands Inc is one of 1161 Consumer / Retail companies tracked from WILMINGTON. By capital raised it ranks in the upper tier (ahead of 84% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
4
Investors (latest)
2025
Year incorporated
2026-01-22
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$500K$1.0M$1.5M$2.0MPre-Seed · 2026-01-22 Raised $875K (real) Modeled valuation $1.5M (est)$875K$1.5MPre-Seed2026

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$875K · 2026

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$1.5M
Base estimate est.
$525K
Conservative case
$3.1M
Upside case
$4.9M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
27%
Survival probability
11% low · 50% high
1.32×/yr
Annual markup
1.78×/yr upside case
0.4 yr
Elapsed time used
0.4 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
Avg between rounds
Capital velocity
0.4 yr
On record since
2026
First round
New
First-time filer
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.3× of median
This company$875K
Sector median$3.3M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 2.4× above median
This company$875K
Sector median$371K
Modeled value — vs sector median (estimate, all stages) 0.2× of median
This company$1.5M
Sector median$7.9M

Raised more than 84% of sector peers (real $). Modeled value above 81% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #2 of 9.

This companyCohort peer
$100K$1.0M$10.0M$10K$100K$1.0M$10.0MCapital raised (log)Isanti Brands, LLC · Pre-Seed Raised $750K · modeled $1.6M (est)Defined Brand, Inc. · Pre-Seed Raised $686K · modeled $1.2M (est)Zero86 Brands, Inc. · Pre-Seed Raised $500K · modeled $1.1M (est)Aussie Brands Inc. · Pre-Seed Raised $400K · modeled $899K (est)Uscape Apparel LLC · Pre-Seed Raised $650K · modeled $766K (est)Jinnify Commerce Inc. · Pre-Seed Raised $185K · modeled $363K (est)Brand Harbor Inc. · Pre-Seed Raised $165K · modeled $359K (est)KISKA Brands, Inc. · Pre-Seed Raised $100K · modeled $201K (est)Fitura Brands Inc (this company) Raised $875K · modeled $1.5M (est)Fitura Brands Inc
CompanyStageRaised · realValue · estvs peer med.
Isanti Brands, LLCPre-Seed$750K$1.6M1.73×
Fitura Brands Inc this companyPre-Seed$875K$1.5M1.65×
Defined Brand, Inc.Pre-Seed$686K$1.2M1.38×
Zero86 Brands, Inc.Pre-Seed$500K$1.1M1.22×
Aussie Brands Inc.Pre-Seed$400K$899K1.00×
Uscape Apparel LLCPre-Seed$650K$766K0.85×
Jinnify Commerce Inc.Pre-Seed$185K$363K0.40×
Brand Harbor Inc.Pre-Seed$165K$359K0.40×
KISKA Brands, Inc.Pre-Seed$100K$201K0.22×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$875K2026-01-22$4.9M$1.5M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$875K2026-01-22
    • First recorded raise — entered as Pre-Seed.
    • 4 investors on this round.
Intelligence
Modeled next raise
$1.4M
Modeled next size est.range $910K$2.2M
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Brandon Halcott1 other2026-01
James Hurlock2026-01
Registry & provenance

Fitura Brands Inc is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
2105823
SEC CIK
2025
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Evolve Brands, LLCConsumer / RetailPre-Seed$871K$555Ksame sector · same stage
Cizzle Brands Ltd.Consumer / RetailPre-Seed$769K$1.9Msame sector · same stage
Fetch Brands, Inc.Consumer / RetailPre-Seed$1.0M$2.6Msame sector · same stage
Isanti Brands, LLCConsumer / RetailPre-Seed$750K$1.6Msame sector · same stage
Pathway Beauty Associates LLCConsumer / RetailPre-Seed$750K$2.7Msame sector · same stage
Patch Brand, LLCConsumer / RetailPre-Seed$695K$2.9Msame sector · same stage
Defined Brand, Inc.Consumer / RetailPre-Seed$686K$1.2Msame sector · same stage
Commerce Topco, LLCConsumer / RetailPre-Seed$658K$2.3Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Fitlife Brands, Inc.Consumer / RetailSeed$3.8M88%
Marin Brands Inc.Consumer / RetailSeed$4.5M80%
BERA Brand Management, Inc.Consumer / RetailSeries B$28.9M79%
Marchetti Brands, LLCConsumer / RetailPre-Seed$1.3M79%
Airo Brands, Inc.Consumer / RetailSeed$3.8M79%
Fit Factory FII BD, LLCRetailingSeries B$186.1M79%
Pattern Brands, Inc.Consumer / RetailSeries A$43.7M79%
Kiva Brands, Inc.Consumer / RetailSeries A$63.2M78%
Frequently asked
How much funding has Fitura Brands Inc raised?
Fitura Brands Inc has raised approximately $875K in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Fitura Brands Inc's estimated valuation?
Provath's modeled valuation for Fitura Brands Inc is approximately $1.5M (modeled range $525K–$3.1M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Fitura Brands Inc at?
Fitura Brands Inc's latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Thu Jan 22.
What does Fitura Brands Inc do and where is it based?
Fitura Brands Inc operates in the Consumer / Retail sector, based in WILMINGTON.
Explore related

See where Fitura Brands Inc sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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