Companies · Consumer / Retail
New York · Consumer / Retail · refined from filed group “Other Technology”
Diligence memoA one-page analyst read on Rodeo Commerce, Inc. — recommendation, valuation, rhythm, risks.→Rodeo Commerce, Inc. looks under-valued against its niche peers and is quiet on financing cadence.
Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.
Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.
No named principal in this company's public records yet — see all operators below.
Explore how these operators interlock with other companies in the operator network.
Rodeo Commerce, Inc. is one of 1161 Consumer / Retail companies tracked from New York. By capital raised it ranks in the upper tier (ahead of 86% of sector peers), and in the upper tier by modeled valuation est..
Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.
As reported in public records reported — not modeled.
Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.
The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.
Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.
Round size and date are reported; the stage label is inferred from round size (latest is Seed — a $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.
Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.
Raised more than 86% of sector peers (real $). Modeled value above 78% of peers (estimate).
A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #23 of 23.
| Company | Stage | Raised · real | Value · est | vs peer med. |
|---|---|---|---|---|
| Souq G-Commerce, Inc. | Seed | $3.3M | $15.1M | 2.06× |
| Ronbow Brands, Inc. | Seed | $3.8M | $13.6M | 1.86× |
| Quallis Brands, Inc. | Seed | $3.2M | $11.6M | 1.59× |
| Inspired Beauty Stories Inc. | Seed | $3.0M | $11.1M | 1.52× |
| Deane & Hoyle Brands, Inc. | Seed | $2.9M | $11.0M | 1.50× |
| Clove Brand, Inc. | Seed | $6.0M | $10.3M | 1.41× |
| Shoptelligence Inc. | Seed | $4.0M | $9.5M | 1.29× |
| SouthNorte Brands LLC | Seed | $2.5M | $8.9M | 1.22× |
| Busy Beauty, Inc. | Seed | $6.7M | $8.8M | 1.20× |
| Moxie Apparel Inc. | Seed | $3.5M | $8.3M | 1.13× |
| Cabana Brands LLC | Seed | $2.4M | $7.6M | 1.04× |
| Shop Diddo, Inc. | Seed | $2.5M | $7.3M | 1.00× |
| Rodeo Commerce, Inc. this company | Seed | $1.8M | $719K | 0.10× |
Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.
| Stage | Amount · real | Announced | Post-money · est | Value · est | Conf. |
|---|---|---|---|---|---|
| Seed | $1.5M | 2022-01-12 | $7.7M | $7.0M | 90% |
| Seed | $1.2M | 2022-01-12 | $6.0M | $5.5M | 90% |
| Seed | $261K | 2024-06-17 | $1.3M | $719K | 90% |
Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.
Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.
Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.
| Person | Role | Also runs | Tied since |
|---|---|---|---|
| Ben Fisher | — | — | 2022-01 |
| Joel Van Horn | — | — | 2022-01 |
Rodeo Commerce, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.
Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.
| Company | Sector | Stage | Raised · real | Value · est | Why similar |
|---|---|---|---|---|---|
| Commerce Resources Corp. | Consumer / Retail | Seed | $1.9M | $750K | same sector · same stage |
| Shop & Shout Ltd. | Consumer / Retail | Seed | $1.6M | $1.1M | same sector · same stage |
| Lifeapps Brands Inc. | Consumer / Retail | Seed | $1.3M | $789K | same sector · same stage |
| Retail Aware Inc. | Consumer / Retail | Seed | $3.5M | $938K | same sector · same stage |
| Pomp Beauty, Inc. | Consumer / Retail | Seed | $6.2M | $1.2M | same sector · same stage |
| Defined Brand, LLC | Consumer / Retail | Pre-Seed | $1.2M | $1.0M | same sector |
| Evolve Brands, LLC | Consumer / Retail | Pre-Seed | $871K | $554K | same sector |
| Defined Brand, Inc. | Consumer / Retail | Pre-Seed | $686K | $1.2M | same sector |
Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.
| Company | Sector | Stage | Value · est | Match |
|---|---|---|---|---|
| Axial Commerce, Inc. | Consumer / Retail | Series A | $18.0M | 86% |
| 1 Commerce, Inc. | Consumer / Retail | Series A | $16.5M | 85% |
| Deck Commerce, Inc. | Consumer / Retail | Series A | $31.5M | 84% |
| Direct Commerce, Inc. | Consumer / Retail | Series A | $8.5M | 83% |
| Breakout Commerce, Inc. | Consumer / Retail | Series A | $27.3M | 82% |
| Shop Accelerator, Inc. | Consumer / Retail | Series A | $14.2M | 82% |
| Crystal Commerce, Inc. | Consumer / Retail | Pre-Seed | $6.3M | 82% |
| Commerce Fabric, Inc. | Consumer / Retail | Series D+ | $839.4M | 82% |
See where Rodeo Commerce, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.
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