Companies · Consumer / Retail

Lifeapps Brands Inc.

WILTON · Consumer / Retail · refined from filed group “Other

Diligence memoA one-page analyst read on Lifeapps Brands Inc. — recommendation, valuation, rhythm, risks.
$1.3M
Total raised · real
2
Rounds
0.1×
Latest step-up
Top 16%
Sector rank · raised
Seed
Latest stage · inferred · Wed Apr 03 2019 00:00:00 GMT+0000 (Coordinated Universal Time)

Lifeapps Brands Inc. looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.07× the median modeled value of Seed Consumer / Retail companies in 2019–2021 (29 peers) — value vs value, same stage and era.
Dormant
  • Last raise 7.2 yr ago; this sector typically re-raises about every 15 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

Lifeapps Brands Inc. is one of 1161 Consumer / Retail companies tracked from WILTON. By capital raised it ranks in the upper tier (ahead of 85% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
5
Investors (latest)
2019-04-03
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5M$5.0M$7.5M$10MSeed · 2012-09-20 Raised $1.1M (real) Modeled valuation $7.2M (est)$1.1M$7.2MSeed2012Seed · 2019-04-03 Raised $125K (real) Modeled valuation $789K (est)$125K$789KSeed2019+$125KCumulative $1.3M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$1.1M · 2012
Seed extension$125K · 2019

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$789K
Base estimate est.
$101K
Conservative case
$6.2M
Upside case
$625K
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Seed · modeled $7.2M · 2012-09-202012Seed · modeled $789K · 2019-04-032019
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
36%
Survival probability
16% low · 56% high
1.23×/yr
Annual markup
1.61×/yr upside case
6.0 yr
Elapsed time used
7.2 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
78 mo
Avg between rounds
$194K/yr
Capital velocity
13.8 yr
On record since
2012
First round
2
Rounds on file
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.4× of median
This company$1.3M
Sector median$3.3M
Latest round — vs other Seed rounds in sector (real $, this stage) 0.1× of median
This company$125K
Sector median$1.6M
Modeled value — vs sector median (estimate, all stages) 0.1× of median
This company$789K
Sector median$7.9M

Raised more than 85% of sector peers (real $). Modeled value above 78% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #29 of 29.

This companyCohort peer
$100K$1.0M$10.0M$100.0M$1.0M$10.0MCapital raised (log)Local Store Identity, Inc. · Seed Raised $5.3M · modeled $23.5M (est)Shop Club, Inc. · Seed Raised $3.8M · modeled $22.9M (est)Brand Defender, Inc. · Seed Raised $3.5M · modeled $22.1M (est)Swell Commerce Corp. · Seed Raised $3.6M · modeled $20.4M (est)Shoptimize, Inc. · Seed Raised $3.2M · modeled $20.3M (est)Wilde Brands Inc. · Seed Raised $7.7M · modeled $18.9M (est)Kalahari Brands, Inc. · Seed Raised $4.5M · modeled $17.5M (est)Everywhere Apparel, Inc. · Seed Raised $3.0M · modeled $17.0M (est)24 Watts Brand Development 1, LLC · Seed Raised $3.0M · modeled $16.1M (est)American Certified Brands, LLC · Seed Raised $2.5M · modeled $15.8M (est)StoreEase, Inc. · Seed Raised $2.8M · modeled $14.1M (est)Brands of Holding Inc. · Seed Raised $3.2M · modeled $13.4M (est)Lifeapps Brands Inc. (this company) Raised $1.3M · modeled $789K (est)Lifeapps Brands Inc.
CompanyStageRaised · realValue · estvs peer med.
Local Store Identity, Inc.Seed$5.3M$23.5M1.96×
Shop Club, Inc.Seed$3.8M$22.9M1.91×
Brand Defender, Inc.Seed$3.5M$22.1M1.84×
Swell Commerce Corp.Seed$3.6M$20.4M1.70×
Shoptimize, Inc.Seed$3.2M$20.3M1.69×
Wilde Brands Inc.Seed$7.7M$18.9M1.57×
Kalahari Brands, Inc.Seed$4.5M$17.5M1.46×
Everywhere Apparel, Inc.Seed$3.0M$17.0M1.41×
24 Watts Brand Development 1, LLCSeed$3.0M$16.1M1.35×
American Certified Brands, LLCSeed$2.5M$15.8M1.31×
StoreEase, Inc.Seed$2.8M$14.1M1.17×
Brands of Holding Inc.Seed$3.2M$13.4M1.12×
Lifeapps Brands Inc. this companySeed$1.3M$789K0.07×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$1.1M2012-09-20$5.7M$7.2M85%
Seed$125K2019-04-03$625K$789K90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$1.1M2012-09-20
    • First recorded raise — entered as Seed.
    • 12 investors on this round.
  2. Seed$125K2019-04-03
    • Raised again after 78 mo — slower than the ~15 mo sector norm.
    • Round 9.1× smaller than the prior — bridge or down round.
    • Switched to Rule 506(b) (was Rule 06).
    • 5 investors on this round.
Intelligence
2025 ~Q4
Modeled next raise · ~78mo cadence
$125K
Modeled next size est.range $125K$200K
0.1×
Last step-up
$194K/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Robert A Blair1 other2019-04
Arnold R. Tinter2012-09
Brian A Neal2019-04
Frank Patrick Barney2019-04
Howard R. Fuller2012-09
Lawrence Patrick Roan2019-04
Martina Patrick Navratilova2019-04
Robert R. Gayman2012-09
William Patrick Bean2019-04
Registry & provenance

Lifeapps Brands Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1510247
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Shop & Shout Ltd.Consumer / RetailSeed$1.6M$1.1Msame sector · same stage
Rodeo Commerce, Inc.Consumer / RetailSeed$1.8M$719Ksame sector · same stage
Commerce Resources Corp.Consumer / RetailSeed$1.9M$750Ksame sector · same stage
Retail Aware Inc.Consumer / RetailSeed$3.5M$938Ksame sector · same stage
PRE Brands LLCConsumer / RetailSeed$3.8M$1.6Msame sector · same stage
Defined Brand, LLCConsumer / RetailPre-Seed$1.2M$1.0Msame sector
Pomp Beauty, Inc.Consumer / RetailSeed$6.2M$1.2Msame sector · same stage
Generation NEXT Franchise Brands, Inc.Consumer / RetailSeed$7.0M$1.6Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Fitlife Brands, Inc.Consumer / RetailSeed$3.8M84%
Recover Life Brands, LLCConsumer / RetailSeed$18.9M83%
Behold Brands, Inc.Consumer / RetailPre-Seed$1.2M81%
Real Brands, Inc.Consumer / RetailPre-Seed$1.1M80%
CannAmerica Brands Corp.Consumer / RetailPre-Seed$5.7M80%
Ethical Brands Inc.Consumer / RetailSeries A$7.9M80%
Innovation Brands Corp.Consumer / RetailSeries B$107.3M80%
Human Brands International Inc.Consumer / RetailPre-Seed$2.2M80%
Frequently asked
How much funding has Lifeapps Brands Inc. raised?
Lifeapps Brands Inc. has raised approximately $1.3M in disclosed capital across 2 recorded financing rounds, aggregated from public filings.
What is Lifeapps Brands Inc.'s estimated valuation?
Provath's modeled valuation for Lifeapps Brands Inc. is approximately $789K (modeled range $101K–$6.2M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Lifeapps Brands Inc. at?
Lifeapps Brands Inc.'s latest modeled financing stage is Seed. Its most recent recorded round closed around Wed Apr 03.
What does Lifeapps Brands Inc. do and where is it based?
Lifeapps Brands Inc. operates in the Consumer / Retail sector, based in WILTON.
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