Companies · Consumer / Retail

Deane & Hoyle Brands, Inc.

VESTAVIA HILLS · Consumer / Retail · refined from filed group “Other Technology

Diligence memoA one-page analyst read on Deane & Hoyle Brands, Inc. — recommendation, valuation, rhythm, risks.
$2.9M
Total raised · real
1
Rounds
Latest step-up
Top 14%
Sector rank · raised
Seed
Latest stage · inferred · Wed Nov 23 2022 00:00:00 GMT+0000 (Coordinated Universal Time)

Deane & Hoyle Brands, Inc. looks over-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 1.50× the median modeled value of Seed Consumer / Retail companies in 2022–2024 (23 peers) — value vs value, same stage and era.
Dormant
  • Last raise 3.6 yr ago; this sector typically re-raises about every 15 months.
  • Only one round on record and long silent — often defunct, acquired, or gone quiet.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

Deane & Hoyle Brands, Inc. is one of 1161 Consumer / Retail companies tracked from VESTAVIA HILLS. By capital raised it ranks in the upper tier (ahead of 87% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
12
Investors (latest)
2018
Year incorporated
2022-11-23
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$5.0M$10M$15M$20MSeed · 2022-11-23 Raised $2.9M (real) Modeled valuation $11M (est)$2.9M$11MSeed2022

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$2.9M · 2022

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$11.0M
Base estimate est.
$2.3M
Conservative case
$45.2M
Upside case
$14.4M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
36%
Survival probability
16% low · 56% high
1.23×/yr
Annual markup
1.61×/yr upside case
3.6 yr
Elapsed time used
3.6 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
Avg between rounds
Capital velocity
3.6 yr
On record since
2022
First round
1
Rounds on file
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.9× of median
This company$2.9M
Sector median$3.3M
Latest round — vs other Seed rounds in sector (real $, this stage) 1.8× above median
This company$2.9M
Sector median$1.6M
Modeled value — vs sector median (estimate, all stages) 1.4× above median
This company$11.0M
Sector median$7.9M

Raised more than 87% of sector peers (real $). Modeled value above 90% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #5 of 23.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0M$10.0MCapital raised (log)Souq G-Commerce, Inc. · Seed Raised $3.3M · modeled $15.1M (est)Ronbow Brands, Inc. · Seed Raised $3.8M · modeled $13.6M (est)Quallis Brands, Inc. · Seed Raised $3.2M · modeled $11.6M (est)Inspired Beauty Stories Inc. · Seed Raised $3.0M · modeled $11.1M (est)Clove Brand, Inc. · Seed Raised $6.0M · modeled $10.3M (est)Shoptelligence Inc. · Seed Raised $4.0M · modeled $9.5M (est)SouthNorte Brands LLC · Seed Raised $2.5M · modeled $8.9M (est)Busy Beauty, Inc. · Seed Raised $6.7M · modeled $8.8M (est)Moxie Apparel Inc. · Seed Raised $3.5M · modeled $8.3M (est)Cabana Brands LLC · Seed Raised $2.4M · modeled $7.6M (est)Shop Diddo, Inc. · Seed Raised $2.5M · modeled $7.3M (est)Deane & Hoyle Brands, Inc. (this company) Raised $2.9M · modeled $11.0M (est)Deane & Hoyle Brands, Inc.
CompanyStageRaised · realValue · estvs peer med.
Souq G-Commerce, Inc.Seed$3.3M$15.1M2.06×
Ronbow Brands, Inc.Seed$3.8M$13.6M1.86×
Quallis Brands, Inc.Seed$3.2M$11.6M1.59×
Inspired Beauty Stories Inc.Seed$3.0M$11.1M1.52×
Deane & Hoyle Brands, Inc. this companySeed$2.9M$11.0M1.50×
Clove Brand, Inc.Seed$6.0M$10.3M1.41×
Shoptelligence Inc.Seed$4.0M$9.5M1.29×
SouthNorte Brands LLCSeed$2.5M$8.9M1.22×
Busy Beauty, Inc.Seed$6.7M$8.8M1.20×
Moxie Apparel Inc.Seed$3.5M$8.3M1.13×
Cabana Brands LLCSeed$2.4M$7.6M1.04×
Shop Diddo, Inc.Seed$2.5M$7.3M1.00×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$2.9M2022-11-23$14.4M$11.0M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$2.9M2022-11-23
    • First recorded raise — entered as Seed.
    • 12 investors on this round.
Intelligence
Modeled next raise
$4.6M
Modeled next size est.range $3.0M$7.4M
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Allan Davis4 other2022-11
Stephen Vlahos1 other2022-11
Aaron Sanborn Moore2022-11
Noah Sanborn Friedman2022-11
Registry & provenance

Deane & Hoyle Brands, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1957393
SEC CIK
2018
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
StoreEase, Inc.Consumer / RetailSeed$2.8M$14.1Msame sector · same stage
MBN Brands B, LLCConsumer / RetailSeed$2.8M$6.5Msame sector · same stage
Everywhere Apparel, Inc.Consumer / RetailSeed$3.0M$17.0Msame sector · same stage
Fitlife Brands, Inc.Consumer / RetailSeed$3.0M$3.8Msame sector · same stage
24 Watts Brand Development 1, LLCConsumer / RetailSeed$3.0M$16.1Msame sector · same stage
ICTV Brands Inc.Consumer / RetailSeed$3.0M$18.9Msame sector · same stage
Inspired Beauty Stories Inc.Consumer / RetailSeed$3.0M$11.1Msame sector · same stage
Knockout Brands CorpConsumer / RetailSeed$3.0M$6.5Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Deck Commerce, Inc.Consumer / RetailSeries A$31.5M82%
Axil & Associated Brands Corp.Consumer / RetailSeed$4.4M81%
Shoptelligence Inc.Consumer / RetailSeed$9.5M81%
Simply Better Brands Corp.Consumer / RetailPre-Seed$831K81%
Direct Commerce, Inc.Consumer / RetailSeries A$8.5M80%
Commerce Fabric, Inc.Consumer / RetailSeries D+$839.4M80%
Pear Commerce, Inc.Consumer / RetailSeries A$42.6M80%
Brands of Holding Inc.Consumer / RetailSeed$13.4M80%
Frequently asked
How much funding has Deane & Hoyle Brands, Inc. raised?
Deane & Hoyle Brands, Inc. has raised approximately $2.9M in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Deane & Hoyle Brands, Inc.'s estimated valuation?
Provath's modeled valuation for Deane & Hoyle Brands, Inc. is approximately $11.0M (modeled range $2.3M–$45.2M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Deane & Hoyle Brands, Inc. at?
Deane & Hoyle Brands, Inc.'s latest modeled financing stage is Seed. Its most recent recorded round closed around Wed Nov 23.
What does Deane & Hoyle Brands, Inc. do and where is it based?
Deane & Hoyle Brands, Inc. operates in the Consumer / Retail sector, based in VESTAVIA HILLS.
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