Diligence memo · auto-generated · as of July 2, 2026
Rodeo Commerce, Inc.
Rodeo Commerce, Inc. looks under-valued against its niche peers and is quiet on financing cadence.
Businessfiled
Rodeo Commerce, Inc. operates in Consumer / Retail, based in New York.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Rodeo Commerce, Inc. has raised $1.8M in disclosed capital across 2 recorded rounds, aggregated from public filings. Its latest round is modeled as Seed (a $1.0M–$4.0M round).
Largest single filing: $1.5M on 2022-01-12.
Most recent recorded round closed around 2024-06-17.
Valuation (modeled)modeled
Provath models Rodeo Commerce, Inc. at approximately $720K (range $211K–$1.9M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Under-valued. Modeled value is 0.10× the median modeled value of Seed Consumer / Retail companies in 2022–2024 (23 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Historic cadence: a new round about every 15 months.
Last raise 2.0 yr ago; this sector typically re-raises about every 15 months.
Slightly overdue versus sector cadence.
The last round was 4.6× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 86% of Consumer / Retail peers (1161 compared).
Modeled value ranks above 78% of those peers.
Closest niche peers: Souq G-Commerce, Inc., Ronbow Brands, Inc., Quallis Brands, Inc., Inspired Beauty Stories Inc., Deane & Hoyle Brands, Inc..
Peoplefiled
2 named people on file across officers, directors and signatories.
Risks & flagsmixed
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.