Companies · Consumer / Retail

Local Store Identity, Inc.

MARINA DEL REY · Consumer / Retail · refined from filed group “Other Technology

Diligence memoA one-page analyst read on Local Store Identity, Inc. — recommendation, valuation, rhythm, risks.
$5.3M
Total raised · real
2
Rounds
2.4×
Latest step-up
Top 10%
Sector rank · raised
Seed
Latest stage · inferred · Tue Dec 31 2019 00:00:00 GMT+0000 (Coordinated Universal Time)

Local Store Identity, Inc. looks over-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 1.96× the median modeled value of Seed Consumer / Retail companies in 2019–2021 (29 peers) — value vs value, same stage and era.
Dormant
  • Last raise 6.5 yr ago; this sector typically re-raises about every 15 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

Local Store Identity, Inc. is one of 1161 Consumer / Retail companies tracked from MARINA DEL REY. By capital raised it ranks among the largest (ahead of 91% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
11
Investors (latest)
2019-12-31
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$13M$25M$38M$50MSeed · 2014-12-31 Raised $1.6M (real) Modeled valuation $9.9M (est)$1.6M$9.9MSeed2014Seed · 2019-12-31 Raised $3.7M (real) Modeled valuation $24M (est)$3.7M$24MSeed2019+$3.7MCumulative $5.3M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$1.6M · 2014
Seed extension$3.7M · 2019

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$23.5M
Base estimate est.
$3.0M
Conservative case
$184.7M
Upside case
$18.7M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Seed · modeled $9.9M · 2014-12-312014Seed · modeled $23.5M · 2019-12-312019
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
36%
Survival probability
16% low · 56% high
1.23×/yr
Annual markup
1.61×/yr upside case
6.0 yr
Elapsed time used
6.5 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
60 mo
Avg between rounds
$1.1M/yr
Capital velocity
11.5 yr
On record since
2014
First round
2
Rounds on file
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 1.6× above median
This company$5.3M
Sector median$3.3M
Latest round — vs other Seed rounds in sector (real $, this stage) 2.4× above median
This company$3.7M
Sector median$1.6M
Modeled value — vs sector median (estimate, all stages) 3.0× above median
This company$23.5M
Sector median$7.9M

Raised more than 91% of sector peers (real $). Modeled value above 94% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #1 of 29.

This companyCohort peer
$10.0M$100.0M$1.0M$10.0MCapital raised (log)Shop Club, Inc. · Seed Raised $3.8M · modeled $22.9M (est)Brand Defender, Inc. · Seed Raised $3.5M · modeled $22.1M (est)Swell Commerce Corp. · Seed Raised $3.6M · modeled $20.4M (est)Shoptimize, Inc. · Seed Raised $3.2M · modeled $20.3M (est)Wilde Brands Inc. · Seed Raised $7.7M · modeled $18.9M (est)Kalahari Brands, Inc. · Seed Raised $4.5M · modeled $17.5M (est)Everywhere Apparel, Inc. · Seed Raised $3.0M · modeled $17.0M (est)24 Watts Brand Development 1, LLC · Seed Raised $3.0M · modeled $16.1M (est)American Certified Brands, LLC · Seed Raised $2.5M · modeled $15.8M (est)StoreEase, Inc. · Seed Raised $2.8M · modeled $14.1M (est)Brands of Holding Inc. · Seed Raised $3.2M · modeled $13.4M (est)Local Store Identity, Inc. (this company) Raised $5.3M · modeled $23.5M (est)Local Store Identity, Inc.
CompanyStageRaised · realValue · estvs peer med.
Local Store Identity, Inc. this companySeed$5.3M$23.5M1.96×
Shop Club, Inc.Seed$3.8M$22.9M1.91×
Brand Defender, Inc.Seed$3.5M$22.1M1.84×
Swell Commerce Corp.Seed$3.6M$20.4M1.70×
Shoptimize, Inc.Seed$3.2M$20.3M1.69×
Wilde Brands Inc.Seed$7.7M$18.9M1.57×
Kalahari Brands, Inc.Seed$4.5M$17.5M1.46×
Everywhere Apparel, Inc.Seed$3.0M$17.0M1.41×
24 Watts Brand Development 1, LLCSeed$3.0M$16.1M1.35×
American Certified Brands, LLCSeed$2.5M$15.8M1.31×
StoreEase, Inc.Seed$2.8M$14.1M1.17×
Brands of Holding Inc.Seed$3.2M$13.4M1.12×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$1.6M2014-12-31$7.8M$9.9M85%
Seed$3.7M2019-12-31$18.7M$23.5M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$1.6M2014-12-31
    • First recorded raise — entered as Seed.
    • 12 investors on this round.
  2. Seed$3.7M2019-12-31
    • Raised again after 60 mo — slower than the ~15 mo sector norm.
    • Round 2.4× larger than the prior — scaling up.
    • 11 investors on this round.
Intelligence
2024 ~Q4
Modeled next raise · ~60mo cadence
$8.9M
Modeled next size est.range $5.8M$14.2M
2.4×
Last step-up
$1.1M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Brian Garrett6 other2014-12
Eric Manlunas2 other2019-12
Alex Nocifera2014-12
Registry & provenance

Local Store Identity, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1627250
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Accelerated Consumer Holdings, LlcConsumer / RetailSeed$5.2M$6.1Msame sector · same stage
Turning Point Retail CorpConsumer / RetailSeed$5.7M$1.7Msame sector · same stage
Clove Brand, Inc.Consumer / RetailSeed$6.0M$10.3Msame sector · same stage
Ugly Brands Inc.Consumer / RetailSeed$4.6M$4.3Msame sector · same stage
Kalahari Brands, Inc.Consumer / RetailSeed$4.5M$17.5Msame sector · same stage
Pomp Beauty, Inc.Consumer / RetailSeed$6.2M$1.2Msame sector · same stage
Busy Beauty, Inc.Consumer / RetailSeed$6.7M$8.8Msame sector · same stage
Petfive Brands Holding LlcConsumer / RetailSeed$4.2M$1.6Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Store Research Inc.Consumer / RetailPre-Seed$1.6M84%
Shopscribe, Inc.Consumer / RetailPre-Seed$738K82%
StoreEase, Inc.Consumer / RetailSeed$14.1M82%
Shoptelligence Inc.Consumer / RetailSeed$9.5M82%
Shopventory, Inc.Consumer / RetailSeed$5.9M82%
1 Commerce, Inc.Consumer / RetailSeries A$16.5M82%
Shoptimize, Inc.Consumer / RetailSeed$20.3M81%
Direct Commerce, Inc.Consumer / RetailSeries A$8.5M81%
Frequently asked
How much funding has Local Store Identity, Inc. raised?
Local Store Identity, Inc. has raised approximately $5.3M in disclosed capital across 2 recorded financing rounds, aggregated from public filings.
What is Local Store Identity, Inc.'s estimated valuation?
Provath's modeled valuation for Local Store Identity, Inc. is approximately $23.5M (modeled range $3.0M–$184.7M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Local Store Identity, Inc. at?
Local Store Identity, Inc.'s latest modeled financing stage is Seed. Its most recent recorded round closed around Tue Dec 31.
What does Local Store Identity, Inc. do and where is it based?
Local Store Identity, Inc. operates in the Consumer / Retail sector, based in MARINA DEL REY.
Explore related

See where Local Store Identity, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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