Companies · Consumer / Retail

Petfive Brands Holding Llc

Miami · Consumer / Retail · refined from filed group “Other

Diligence memoA one-page analyst read on Petfive Brands Holding Llc — recommendation, valuation, rhythm, risks.
$4.2M
Total raised · real
4
Rounds
0.4×
Latest step-up
Top 11%
Sector rank · raised
Seed
Latest stage · inferred · Tue Mar 09 2021 00:00:00 GMT+0000 (Coordinated Universal Time)

Petfive Brands Holding Llc looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.14× the median modeled value of Seed Consumer / Retail companies in 2019–2021 (29 peers) — value vs value, same stage and era.
Dormant
  • Last raise 5.3 yr ago; this sector typically re-raises about every 15 months.
  • Silent for over 3× the sector's normal cadence.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

Petfive Brands Holding Llc behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
8.4 yr record
Peak capital year was 2018 with $3.5M across 3 filings.
Market position
ahead of 90% of Consumer / Retail peers
Capital scale is ahead of 90% of Consumer / Retail peers; modeled value is above 82% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Needs review
Row-level filing totals differ from canonical totals, so amendment/superseded filtering should be checked.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2018: $3.5M across 3 filings.
  • Largest single filing was $2.4M on 2018-01-26.
  • Filing rows sum to $4.6M, while canonical raised total is $4.2M; likely amendments/superseded rows are mixed into the detail view.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
  • The more important signal is lifecycle: repeated filings ended years ago, so current activity needs outside confirmation.
  • Canonical filtering should be tightened before using row-level totals for diligence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

Petfive Brands Holding Llc is one of 1161 Consumer / Retail companies tracked from Miami. By capital raised it ranks among the largest (ahead of 90% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
8
Investors (latest)
2021-03-09
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$5.0M$10M$15M$20MSeed · 2018-01-26 Raised $2.4M (real) Modeled valuation $15M (est)$2.4M$15MSeed2018Seed · 2018-09-10 Raised $771K (real) Modeled valuation $4.9M (est)$771K$4.9MSeed2018Pre-Seed · 2018-09-10 Raised $387K (real) Modeled valuation $3.0M (est)$387K$3.0MPre-Seed2018Seed · 2019-09-27 Raised $750K (real) Modeled valuation $4.7M (est)$750K$4.7MSeed2019Seed · 2021-03-09 Raised $300K (real) Modeled valuation $1.6M (est)$300K$1.6MSeed2021+$771K+$387K+$750K+$300KCumulative $4.6M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$2.4M · 2018
Seed extension$771K · 2018
Bridge · Seed-stage$387K · 2018smaller follow-on
Seed extension$750K · 2019
Seed extension$300K · 2021

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$1.6M
Base estimate est.
$243K
Conservative case
$10.7M
Upside case
$1.5M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Seed · modeled $15.0M · 2018-01-262018Seed · modeled $4.9M · 2018-09-10Pre-Seed · modeled $3.0M · 2018-09-10Seed · modeled $4.7M · 2019-09-27Seed · modeled $1.6M · 2021-03-092021
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
36%
Survival probability
16% low · 56% high
1.23×/yr
Annual markup
1.61×/yr upside case
5.3 yr
Elapsed time used
5.3 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
9 mo
Avg between rounds
$1.3M/yr
Capital velocity
8.4 yr
On record since
2018
First round
5
Rounds on file
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 1.3× above median
This company$4.2M
Sector median$3.3M
Latest round — vs other Seed rounds in sector (real $, this stage) 0.2× of median
This company$300K
Sector median$1.6M
Modeled value — vs sector median (estimate, all stages) 0.2× of median
This company$1.6M
Sector median$7.9M

Raised more than 90% of sector peers (real $). Modeled value above 82% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #26 of 29.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0M$10.0MCapital raised (log)Local Store Identity, Inc. · Seed Raised $5.3M · modeled $23.5M (est)Shop Club, Inc. · Seed Raised $3.8M · modeled $22.9M (est)Brand Defender, Inc. · Seed Raised $3.5M · modeled $22.1M (est)Swell Commerce Corp. · Seed Raised $3.6M · modeled $20.4M (est)Shoptimize, Inc. · Seed Raised $3.2M · modeled $20.3M (est)Wilde Brands Inc. · Seed Raised $7.7M · modeled $18.9M (est)Kalahari Brands, Inc. · Seed Raised $4.5M · modeled $17.5M (est)Everywhere Apparel, Inc. · Seed Raised $3.0M · modeled $17.0M (est)24 Watts Brand Development 1, LLC · Seed Raised $3.0M · modeled $16.1M (est)American Certified Brands, LLC · Seed Raised $2.5M · modeled $15.8M (est)StoreEase, Inc. · Seed Raised $2.8M · modeled $14.1M (est)Brands of Holding Inc. · Seed Raised $3.2M · modeled $13.4M (est)Petfive Brands Holding Llc (this company) Raised $4.2M · modeled $1.6M (est)Petfive Brands Holding Llc
CompanyStageRaised · realValue · estvs peer med.
Local Store Identity, Inc.Seed$5.3M$23.5M1.96×
Shop Club, Inc.Seed$3.8M$22.9M1.91×
Brand Defender, Inc.Seed$3.5M$22.1M1.84×
Swell Commerce Corp.Seed$3.6M$20.4M1.70×
Shoptimize, Inc.Seed$3.2M$20.3M1.69×
Wilde Brands Inc.Seed$7.7M$18.9M1.57×
Kalahari Brands, Inc.Seed$4.5M$17.5M1.46×
Everywhere Apparel, Inc.Seed$3.0M$17.0M1.41×
24 Watts Brand Development 1, LLCSeed$3.0M$16.1M1.35×
American Certified Brands, LLCSeed$2.5M$15.8M1.31×
StoreEase, Inc.Seed$2.8M$14.1M1.17×
Brands of Holding Inc.Seed$3.2M$13.4M1.12×
Petfive Brands Holding Llc this companySeed$4.2M$1.6M0.14×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$2.4M2018-01-26$11.9M$15.0M90%
Seed$771K2018-09-10$3.9M$4.9M90%
Pre-Seed$387K2018-09-10$2.2M$3.0M90%
Seed$750K2019-09-27$3.8M$4.7M90%
Seed$300K2021-03-09$1.5M$1.6M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$2.4M2018-01-26
    • First recorded raise — entered as Seed.
    • 1 investor on this round.
  2. Seed$771K2018-09-10
    • Came back fast: 7 mo vs the ~15 mo sector norm.
    • Round 3.1× smaller than the prior — bridge or down round.
    • 5 investors on this round.
  3. Pre-Seed$387K2018-09-10
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.0× smaller than the prior — bridge or down round.
    • 4 investors on this round.
  4. Seed$750K2019-09-27
    • Raised 13 mo later, in step with the ~15 mo sector norm.
    • Round 1.9× larger than the prior — scaling up.
    • 10 investors on this round.
  5. Seed$300K2021-03-09
    • Raised 17 mo later, in step with the ~15 mo sector norm.
    • Round 2.5× smaller than the prior — bridge or down round.
    • 8 investors on this round.
Intelligence
2021 ~Q4
Modeled next raise · ~9mo cadence
$300K
Modeled next size est.range $300K$480K
0.4×
Last step-up
$1.3M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Marcos Jorge Leon2 other2021-03
Marc Kurschner1 other2021-03
Pedro Bastos1 other2021-03
Allex Bonadiu2018-01
Carlos Jorge Montenegro2021-03
Carlos Montenegro2018-01
Fernando Campos2018-01
Leonardo Jorge Natividade Goncalves2021-03
Leonardo Natividade2018-01
Paulo Jorge Villarejo2021-03
Paulo Villarejo2018-01
Pedro Eduardo S. Bastos2018-01
Registry & provenance

Petfive Brands Holding Llc is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1729530
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Petfive Brands Global Holding Inc.Consumer / RetailSeries A$12.0M$37.4Mnetwork3 shared operators · same sector
PRE Brands LLCConsumer / RetailSeed$3.8M$1.6Msame sector · same stage
Retail Aware Inc.Consumer / RetailSeed$3.5M$938Ksame sector · same stage
Turning Point Retail CorpConsumer / RetailSeed$5.7M$1.7Msame sector · same stage
Pomp Beauty, Inc.Consumer / RetailSeed$6.2M$1.2Msame sector · same stage
Nine County Brands, Inc.Consumer / RetailSeed$2.6M$1.6Msame sector · same stage
Generation NEXT Franchise Brands, Inc.Consumer / RetailSeed$7.0M$1.6Msame sector · same stage
Commerce Resources Corp.Consumer / RetailSeed$1.9M$750Ksame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Petfive Brands Global Holding Inc.Consumer / RetailSeries A$37.4M96%
PRE Brands LLCConsumer / RetailSeed$1.6M80%
Independent Pet Partners Holdings, LLCRetailingSeries C$359.9M80%
V-Three Retail Holdings LLCConsumer / RetailSeries C$291.2M80%
Accelerated Consumer Holdings, LlcConsumer / RetailSeed$6.1M79%
PREMIUM BRANDS HOLDINGS CorpConsumer / RetailSeries D+$949.6M78%
Brands of Holding Inc.Consumer / RetailSeed$13.4M78%
Defined Brand, LLCConsumer / RetailPre-Seed$1.0M78%
Frequently asked
How much funding has Petfive Brands Holding Llc raised?
Petfive Brands Holding Llc has raised approximately $4.2M in disclosed capital across 4 recorded financing rounds, aggregated from public filings.
What is Petfive Brands Holding Llc's estimated valuation?
Provath's modeled valuation for Petfive Brands Holding Llc is approximately $1.6M (modeled range $243K–$10.7M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Petfive Brands Holding Llc at?
Petfive Brands Holding Llc's latest modeled financing stage is Seed. Its most recent recorded round closed around Tue Mar 09.
What does Petfive Brands Holding Llc do and where is it based?
Petfive Brands Holding Llc operates in the Consumer / Retail sector, based in Miami.
Explore related

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