Companies · Retailing

Ideeli Inc

New York · Retailing

Diligence memoA one-page analyst read on Ideeli Inc — recommendation, valuation, rhythm, risks.
$105.7M
Total raised · real
5
Rounds
0.4×
Latest step-up
Top 4%
Sector rank · raised
Series B
Latest stage · inferred · Mon Jun 17 2013 00:00:00 GMT+0000 (Coordinated Universal Time)

Ideeli Inc looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 0.67× the median modeled value of Series B Retailing companies in 2013–2015 (23 peers) — value vs value, same stage and era.
  • Within the normal band (67% of peer median) for its niche.
Dormant
  • Last raise 13.0 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Ideeli Inc is one of 2347 Retailing companies tracked from New York. By capital raised it ranks among the largest (ahead of 97% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$125M$250M$375M$500MSeries A · 2009-01-15 Raised $4.1M (real) Modeled valuation $21M (est)$4.1M$21MSeries A2009Series B · 2009-11-30 Raised $20M (real) Modeled valuation $113M (est)$20M$113MSeries B2009Series B · 2011-02-10 Raised $40M (real) Modeled valuation $223M (est)$40M$223MSeries B2011Series B · 2012-06-07 Raised $30M (real) Modeled valuation $169M (est)$30M$169MSeries B2012Series B · 2013-06-17 Raised $12M (real) Modeled valuation $68M (est)$12M$68MSeries B2013+$20M+$40M+$30M+$12MCumulative $106M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series A$4.1M · 2009
Series B$20.0M · 2009
Series B extension$39.6M · 2011
Series B extension$30.0M · 2012
Series B extension$12.0M · 2013

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$67.7M
Base estimate est.
$27.0M
Conservative case
$260.5M
Upside case
$66.7M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ba $15M–$40M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Series A · modeled $20.9M · 2009-01-152009Series B · modeled $112.8M · 2009-11-30Series B · modeled $223.4M · 2011-02-10Series B · modeled $169.2M · 2012-06-07Series B · modeled $67.7M · 2013-06-172013
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
61%
Survival probability
41% low · 75% high
1.09×/yr
Annual markup
1.32×/yr upside case
6.0 yr
Elapsed time used
13.0 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
13 mo
Avg between rounds
$23.9M/yr
Capital velocity
17.5 yr
On record since
2009
First round
5
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 67× above median
This company$105.7M
Sector median$1.6M
Latest round — vs other Series B rounds in sector (real $, this stage) 0.6× of median
This company$12.0M
Sector median$18.5M
Modeled value — vs sector median (estimate, all stages) 12× above median
This company$67.7M
Sector median$5.8M

Raised more than 97% of sector peers (real $). Modeled value above 90% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #20 of 23.

This companyCohort peer
$10.0M$100.0M$1.0B$10.0M$100.0M$1.0BCapital raised (log)Nomorerack.com, Inc. · Series B Raised $52.0M · modeled $225.6M (est)Mission Product Holdings, Inc. · Series B Raised $35.0M · modeled $197.4M (est)Wet Seal Inc · Series B Raised $27.0M · modeled $152.3M (est)Stitch Fix, Inc. · Series B Raised $42.5M · modeled $141.0M (est)Lolly Wolly Doodle, Inc. · Series B Raised $22.9M · modeled $119.9M (est)Bauble Bar, Inc. · Series B Raised $33.2M · modeled $119.4M (est)chloe & isabel, inc. · Series B Raised $52.7M · modeled $112.8M (est)Generation Tux, Inc. · Series B Raised $42.5M · modeled $108.1M (est)Bambeco, Inc. · Series B Raised $36.9M · modeled $104.3M (est)B. Lane, Inc. · Series B Raised $20.3M · modeled $102.7M (est)Body Central Corp · Series B Raised $18.0M · modeled $101.5M (est)ACON Fiesta Investors Holdings II, L.L.C. · Series B Raised $17.9M · modeled $100.7M (est)Ideeli Inc (this company) Raised $105.7M · modeled $67.7M (est)Ideeli Inc
CompanyStageRaised · realValue · estvs peer med.
Nomorerack.com, Inc.Series B$52.0M$225.6M2.24×
Mission Product Holdings, Inc.Series B$35.0M$197.4M1.96×
Wet Seal IncSeries B$27.0M$152.3M1.51×
Stitch Fix, Inc.Series B$42.5M$141.0M1.40×
Lolly Wolly Doodle, Inc.Series B$22.9M$119.9M1.19×
Bauble Bar, Inc.Series B$33.2M$119.4M1.19×
chloe & isabel, inc.Series B$52.7M$112.8M1.12×
Generation Tux, Inc.Series B$42.5M$108.1M1.07×
Bambeco, Inc.Series B$36.9M$104.3M1.04×
B. Lane, Inc.Series B$20.3M$102.7M1.02×
Body Central CorpSeries B$18.0M$101.5M1.01×
ACON Fiesta Investors Holdings II, L.L.C.Series B$17.9M$100.7M1.00×
Ideeli Inc this companySeries B$105.7M$67.7M0.67×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series A$4.1M2009-01-15$18.5M$20.9M90%
Series B$20.0M2009-11-30$111.1M$112.8M90%
Series B$39.6M2011-02-10$220.1M$223.4M90%
Series B$30.0M2012-06-07$166.7M$169.2M90%
Series B$12.0M2013-06-17$66.7M$67.7M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series A$4.1M2009-01-15
    • First recorded raise — entered as Series A.
  2. Series B$20.0M2009-11-30
    • Raised 10 mo later, in step with the ~13 mo sector norm.
    • Round 4.9× larger than the prior — scaling up.
  3. Series B$39.6M2011-02-10
    • Raised 14 mo later, in step with the ~13 mo sector norm.
    • Round 2.0× larger than the prior — scaling up.
  4. Series B$30.0M2012-06-07
    • Raised 16 mo later, in step with the ~13 mo sector norm.
    • Round 1.3× smaller than the prior — bridge or down round.
  5. Series B$12.0M2013-06-17
    • Raised 12 mo later, in step with the ~13 mo sector norm.
    • Round 2.5× smaller than the prior — bridge or down round.
Intelligence
2014 ~Q3
Modeled next raise · ~13mo cadence
$12.0M
Modeled next size est.range $12.0M$19.2M
0.4×
Last step-up
$23.9M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Chip Meakem8 other2009-01
Robert Ross5 other2011-02
Stefan Pepe4 other2013-06
Laura Sachar3 other2009-11
Jeffrey Rayport2 other2012-06
Liza Boyd1 other2009-11
Tony Tjan1 other2013-06
William Crowley1 other2013-06
Bob Wuestoff2012-06
David Manela2013-06
MARK UHRMACHER2011-02
Paul Hurley2009-01
Sebastian Lepinard2012-06
Sebastien Lepinard2013-06
Steven Packles2013-06
Registry & provenance

Ideeli Inc is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1426999
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Nasty Gal Inc.RetailingSeries B$37.7M$71.6Mnetwork1 shared operator · same sector · same stage
Hydrofarm Holdings Group, Inc.RetailingSeries B$103.9M$55.7Msame sector · same stage
Modcloth, IncRetailingSeries B$93.2M$84.6Msame sector · same stage
Consumers United, Inc.RetailingSeries B$86.1M$106.7Msame sector · same stage
Foxtrot Ventures, Inc.RetailingSeries B$83.6M$84.2Msame sector · same stage
Luvo, Inc.RetailingSeries B$82.4M$69.7Msame sector · same stage
Premier Performance Holdings, LlcRetailingSeries B$71.6M$23.7Msame sector · same stage
Coravin, Inc.RetailingSeries B$68.8M$25.7Msame sector · same stage
Frequently asked
How much funding has Ideeli Inc raised?
Ideeli Inc has raised approximately $105.7M in disclosed capital across 5 recorded financing rounds, aggregated from public filings.
What is Ideeli Inc's estimated valuation?
Provath's modeled valuation for Ideeli Inc is approximately $67.7M (modeled range $27.0M–$260.5M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Ideeli Inc at?
Ideeli Inc's latest modeled financing stage is Series B. Its most recent recorded round closed around Mon Jun 17.
What does Ideeli Inc do and where is it based?
Ideeli Inc operates in the Retailing sector, based in New York.
Explore related

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