Companies · Retailing

Consumers United, Inc.

Boston · Retailing

Diligence memoA one-page analyst read on Consumers United, Inc. — recommendation, valuation, rhythm, risks.
$86.1M
Total raised · real
6
Rounds
3.0×
Latest step-up
Top 5%
Sector rank · raised
Series B
Latest stage · inferred · Mon Jun 20 2016 00:00:00 GMT+0000 (Coordinated Universal Time)

Consumers United, Inc. looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 1.05× the median modeled value of Series B Retailing companies in 2016–2018 (25 peers) — value vs value, same stage and era.
  • Within the normal band (105% of peer median) for its niche.
Dormant
  • Last raise 10.0 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Consumers United, Inc. is one of 2347 Retailing companies tracked from Boston. By capital raised it ranks among the largest (ahead of 96% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$50M$100M$150M$200MSeed · 2010-08-04 Raised $3.7M (real) Modeled valuation $23M (est)$3.7M$23MSeed2010Series B · 2012-12-17 Raised $22M (real) Modeled valuation $124M (est)$22M$124MSeries B2012Series B · 2012-12-17 Raised $21M (real) Modeled valuation $120M (est)$21M$120MSeries B2012Series B · 2014-03-28 Raised $14M (real) Modeled valuation $79M (est)$14M$79MSeries B2014Series B · 2015-06-26 Raised $6.3M (real) Modeled valuation $36M (est)$6.3M$36MSeries B2015Series B · 2016-06-20 Raised $19M (real) Modeled valuation $107M (est)$19M$107MSeries B2016+$22M+$21M+$14M+$6.3M+$19MCumulative $86M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$3.7M · 2010
Series B$22.0M · 2012no Series A on file
Series B extension$21.2M · 2012
Series B extension$14.0M · 2014
Series B extension$6.3M · 2015
Series B extension$18.9M · 2016

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Series A — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$106.7M
Base estimate est.
$42.6M
Conservative case
$410.6M
Upside case
$105.1M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ba $15M–$40M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Seed · modeled $23.3M · 2010-08-042010Series B · modeled $123.9M · 2012-12-17Series B · modeled $119.6M · 2012-12-17Series B · modeled $79.0M · 2014-03-28Series B · modeled $35.6M · 2015-06-26Series B · modeled $106.7M · 2016-06-202016
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
61%
Survival probability
41% low · 75% high
1.09×/yr
Annual markup
1.32×/yr upside case
6.0 yr
Elapsed time used
10.0 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
14 mo
Avg between rounds
$14.6M/yr
Capital velocity
15.9 yr
On record since
2010
First round
6
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 55× above median
This company$86.1M
Sector median$1.6M
Latest round — vs other Series B rounds in sector (real $, this stage) 1.0× above median
This company$18.9M
Sector median$18.5M
Modeled value — vs sector median (estimate, all stages) 19× above median
This company$106.7M
Sector median$5.8M

Raised more than 96% of sector peers (real $). Modeled value above 93% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #9 of 25.

This companyCohort peer
$10.0M$100.0M$1.0B$10.0M$100.0MCapital raised (log)Fit Factory FII BD, LLC · Series B Raised $33.0M · modeled $186.1M (est)WithMe, Inc. · Series B Raised $32.8M · modeled $185.0M (est)Happy Valley Ventures, LLC · Series B Raised $30.2M · modeled $169.8M (est)Mark's Watches, Inc. · Series B Raised $25.0M · modeled $141.0M (est)Wgaca, Llc · Series B Raised $20.4M · modeled $115.0M (est)Amillionbrands.Com · Series B Raised $20.0M · modeled $112.8M (est)Bluestone Lane Holdings LLC · Series B Raised $35.1M · modeled $110.0M (est)Twyla, Inc. · Series B Raised $19.3M · modeled $108.7M (est)ROKA Sports, Inc. · Series B Raised $33.9M · modeled $106.5M (est)ACON TV Investors I, L.L.C. · Series B Raised $18.2M · modeled $102.6M (est)Space Shop Portfolio I, LLC · Series B Raised $18.1M · modeled $102.1M (est)Consumers United, Inc. (this company) Raised $86.1M · modeled $106.7M (est)Consumers United, Inc.
CompanyStageRaised · realValue · estvs peer med.
Fit Factory FII BD, LLCSeries B$33.0M$186.1M1.83×
WithMe, Inc.Series B$32.8M$185.0M1.82×
Happy Valley Ventures, LLCSeries B$30.2M$169.8M1.67×
Mark's Watches, Inc.Series B$25.0M$141.0M1.39×
Wgaca, LlcSeries B$20.4M$115.0M1.13×
Amillionbrands.ComSeries B$20.0M$112.8M1.11×
Bluestone Lane Holdings LLCSeries B$35.1M$110.0M1.08×
Twyla, Inc.Series B$19.3M$108.7M1.07×
Consumers United, Inc. this companySeries B$86.1M$106.7M1.05×
ROKA Sports, Inc.Series B$33.9M$106.5M1.05×
ACON TV Investors I, L.L.C.Series B$18.2M$102.6M1.01×
Space Shop Portfolio I, LLCSeries B$18.1M$102.1M1.01×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$3.7M2010-08-04$18.5M$23.3M90%
Series B$22.0M2012-12-17$122.0M$123.9M90%
Series B$21.2M2012-12-17$117.8M$119.6M90%
Series B$14.0M2014-03-28$77.8M$79.0M90%
Series B$6.3M2015-06-26$35.0M$35.6M90%
Series B$18.9M2016-06-20$105.1M$106.7M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$3.7M2010-08-04
    • First recorded raise — entered as Seed.
  2. Series B$22.0M2012-12-17
    • Raised again after 28 mo — slower than the ~13 mo sector norm.
    • Round 5.9× larger than the prior — scaling up.
  3. Series B$21.2M2012-12-17
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
  4. Series B$14.0M2014-03-28
    • Raised 15 mo later, in step with the ~13 mo sector norm.
    • Round 1.5× smaller than the prior — bridge or down round.
  5. Series B$6.3M2015-06-26
    • Raised 15 mo later, in step with the ~13 mo sector norm.
    • Round 2.2× smaller than the prior — bridge or down round.
  6. Series B$18.9M2016-06-20
    • Raised 12 mo later, in step with the ~13 mo sector norm.
    • Round 3.0× larger than the prior — scaling up.
Intelligence
2017 ~Q3
Modeled next raise · ~14mo cadence
$56.7M
Modeled next size est.range $36.9M$90.8M
3.0×
Last step-up
$14.6M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Matthew Harris12 other2015-06
Matt Coffin4 other2016-06
Moshe Koyfman4 other2015-06
Justin Dangel3 other2010-08
Amit Basak2 other2015-06
Hal Schwartz1 other2015-06
James Ermilio1 other2015-06
Josh Koplewicz1 other2015-06
Matthew T. Harris1 other2010-08
Alexander T. Bok2010-08
Heath Watkin2016-06
James T. Ermilio2014-03
Jay Kemp Smith2010-08
Josh T. Koplewicz2014-03
Joshua Koplewicz2016-06
Mitch Kemp Mackoff2012-12
Mitch T. Mackoff2014-03
Mo T. Koyfman2014-03
Stephen Kezirian2015-06
William T. Baughman2010-08
Registry & provenance

Consumers United, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1416114
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Foxtrot Ventures, Inc.RetailingSeries B$83.6M$84.2Msame sector · same stage
Tiff's Treats Holdings, Inc.RetailingSeries B$83.2M$142.4Msame sector · same stage
Luvo, Inc.RetailingSeries B$82.4M$69.7Msame sector · same stage
Modcloth, IncRetailingSeries B$93.2M$84.6Msame sector · same stage
Bandier Holdings LLCRetailingSeries B$95.9M$148.7Msame sector · same stage
Premier Performance Holdings, LlcRetailingSeries B$71.6M$23.7Msame sector · same stage
Hydrofarm Holdings Group, Inc.RetailingSeries B$103.9M$55.7Msame sector · same stage
Ideeli IncRetailingSeries B$105.7M$67.7Msame sector · same stage
Frequently asked
How much funding has Consumers United, Inc. raised?
Consumers United, Inc. has raised approximately $86.1M in disclosed capital across 6 recorded financing rounds, aggregated from public filings.
What is Consumers United, Inc.'s estimated valuation?
Provath's modeled valuation for Consumers United, Inc. is approximately $106.7M (modeled range $42.6M–$410.6M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Consumers United, Inc. at?
Consumers United, Inc.'s latest modeled financing stage is Series B. Its most recent recorded round closed around Mon Jun 20.
What does Consumers United, Inc. do and where is it based?
Consumers United, Inc. operates in the Retailing sector, based in Boston.
Explore related

See where Consumers United, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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