Companies · Retailing

Hydrofarm Holdings Group, Inc.

FAIRLESS HILLS · Retailing

Diligence memoA one-page analyst read on Hydrofarm Holdings Group, Inc. — recommendation, valuation, rhythm, risks.
$103.9M
Total raised · real
6
Rounds
0.4×
Latest step-up
Top 4%
Sector rank · raised
Series B
Latest stage · inferred · Mon Nov 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)

Hydrofarm Holdings Group, Inc. looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.52× the median modeled value of Series B Retailing companies in 2019–2021 (27 peers) — value vs value, same stage and era.
  • Issuer reports $100M+ revenue while modeled below niche peers.
Dormant
  • Last raise 4.7 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

Hydrofarm Holdings Group, Inc. behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
7.8 yr record
Peak capital year was 2021 with $52.1M across 3 filings.
Market position
ahead of 97% of Retailing peers
Capital scale is ahead of 97% of Retailing peers; modeled value is above 89% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Consistent
Canonical totals and visible filing detail are broadly aligned.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2021: $52.1M across 3 filings.
  • Largest single filing was $26.0M on 2021-07-01.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
  • The more important signal is lifecycle: repeated filings ended years ago, so current activity needs outside confirmation.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Hydrofarm Holdings Group, Inc. is one of 2347 Retailing companies tracked from FAIRLESS HILLS. By capital raised it ranks among the largest (ahead of 97% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
$100M+
Issuer revenue
Rule 506(b)
Reg D exemption
1
Investors (latest)
2017
Year incorporated
2021-11-01
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$50M$100M$150M$200MSeries B · 2018-08-28 Raised $21M (real) Modeled valuation $117M (est)$21M$117MSeries B2018Series B · 2019-09-30 Raised $7.5M (real) Modeled valuation $42M (est)$7.5M$42MSeries B2019Series B · 2019-12-31 Raised $24M (real) Modeled valuation $133M (est)$24M$133MSeries B2019Series B · 2021-04-26 Raised $15M (real) Modeled valuation $79M (est)$15M$79MSeries B2021Series B · 2021-07-01 Raised $26M (real) Modeled valuation $135M (est)$26M$135MSeries B2021Series B · 2021-11-01 Raised $11M (real) Modeled valuation $56M (est)$11M$56MSeries B2021+$7.5M+$24M+$15M+$26M+$11MCumulative $104M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series B$20.8M · 2018
Series B extension$7.5M · 2019
Series B extension$23.5M · 2019
Series B extension$15.0M · 2021
Series B extension$26.0M · 2021
Series B extension$11.1M · 2021

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed, Series A — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 25%.

Modeled valuation trajectory
$55.7M
Base estimate est.
$24.9M
Conservative case
$165.9M
Upside case
$61.4M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ba $15M–$40M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Series B · modeled $117.4M · 2018-08-282018Series B · modeled $42.5M · 2019-09-30Series B · modeled $132.7M · 2019-12-31Series B · modeled $78.9M · 2021-04-26Series B · modeled $134.9M · 2021-07-01Series B · modeled $55.7M · 2021-11-012021
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
61%
Survival probability
41% low · 75% high
1.09×/yr
Annual markup
1.32×/yr upside case
4.7 yr
Elapsed time used
4.7 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
8 mo
Avg between rounds
$32.7M/yr
Capital velocity
7.8 yr
On record since
2018
First round
6
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 66× above median
This company$103.9M
Sector median$1.6M
Latest round — vs other Series B rounds in sector (real $, this stage) 0.6× of median
This company$11.1M
Sector median$18.5M
Modeled value — vs sector median (estimate, all stages) 9.7× above median
This company$55.7M
Sector median$5.8M

Raised more than 97% of sector peers (real $). Modeled value above 89% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #22 of 27.

This companyCohort peer
$10.0M$100.0M$1.0B$10.0M$100.0M$1.0BCapital raised (log)Jane Marketplace, LLC · Series B Raised $40.0M · modeled $216.9M (est)Worldwide Golf Group LLC · Series B Raised $37.2M · modeled $195.3M (est)MightyNest, LLC · Series B Raised $35.9M · modeled $193.3M (est)Dewey's Bakery, Inc. · Series B Raised $26.0M · modeled $143.5M (est)Tiff's Treats Holdings, Inc. · Series B Raised $83.2M · modeled $142.3M (est)Hydrobuilder Holdings LLC · Series B Raised $26.8M · modeled $140.0M (est)BruMate, Inc. · Series B Raised $25.0M · modeled $138.9M (est)SquadLocker, Inc. · Series B Raised $41.2M · modeled $138.2M (est)Smallhold, Inc. · Series B Raised $28.7M · modeled $128.5M (est)Onion Global Ltd · Series B Raised $25.0M · modeled $126.1M (est)Hacienda Company, LLC · Series B Raised $42.7M · modeled $124.8M (est)Wally's Parent Holdco, LLC · Series B Raised $21.5M · modeled $121.3M (est)Hydrofarm Holdings Group, Inc. (this company) Raised $103.9M · modeled $55.7M (est)Hydrofarm Holdings Group, Inc.
CompanyStageRaised · realValue · estvs peer med.
Jane Marketplace, LLCSeries B$40.0M$216.9M2.02×
Worldwide Golf Group LLCSeries B$37.2M$195.3M1.82×
MightyNest, LLCSeries B$35.9M$193.3M1.80×
Dewey's Bakery, Inc.Series B$26.0M$143.5M1.34×
Tiff's Treats Holdings, Inc.Series B$83.2M$142.3M1.33×
Hydrobuilder Holdings LLCSeries B$26.8M$140.0M1.31×
BruMate, Inc.Series B$25.0M$138.9M1.29×
SquadLocker, Inc.Series B$41.2M$138.2M1.29×
Smallhold, Inc.Series B$28.7M$128.5M1.20×
Onion Global LtdSeries B$25.0M$126.1M1.18×
Hacienda Company, LLCSeries B$42.7M$124.8M1.16×
Wally's Parent Holdco, LLCSeries B$21.5M$121.3M1.13×
Hydrofarm Holdings Group, Inc. this companySeries B$103.9M$55.7M0.52×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series B$20.8M2018-08-28$115.6M$117.4M90%
Series B$7.5M2019-09-30$41.8M$42.5M90%
Series B$23.5M2019-12-31$130.7M$132.7M90%
Series B$15.0M2021-04-26$83.3M$78.9M90%
Series B$26.0M2021-07-01$144.6M$134.9M90%
Series B$11.1M2021-11-01$61.4M$55.7M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series B$20.8M2018-08-28
    • First recorded raise — entered as Series B.
    • 139 investors on this round.
  2. Series B$7.5M2019-09-30
    • Raised 13 mo later, in step with the ~13 mo sector norm.
    • Round 2.8× smaller than the prior — bridge or down round.
    • 2 investors on this round.
  3. Series B$23.5M2019-12-31
    • Came back fast: 3 mo vs the ~13 mo sector norm.
    • Round 3.1× larger than the prior — scaling up.
    • 18 investors on this round.
  4. Series B$15.0M2021-04-26
    • Raised 16 mo later, in step with the ~13 mo sector norm.
    • Round 1.6× smaller than the prior — bridge or down round.
    • 1 investor on this round.
  5. Series B$26.0M2021-07-01
    • Came back fast: 2 mo vs the ~13 mo sector norm.
    • Round 1.7× larger than the prior — scaling up.
    • 1 investor on this round.
  6. Series B$11.1M2021-11-01
    • Came back fast: 4 mo vs the ~13 mo sector norm.
    • Round 2.4× smaller than the prior — bridge or down round.
    • 1 investor on this round.
Intelligence
2022 ~Q2
Modeled next raise · ~8mo cadence
$11.1M
Modeled next size est.range $11.1M$17.7M
0.4×
Last step-up
$32.7M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Jeffrey Peterson9 other2018-08
Adam Stern3 other2019-09
John Tomes3 other2018-08
Michael Serruya3 other2018-08
Aaron Serruya1 other2018-08
B John Lindeman1 other2021-04
Michael Rapoport1 other2019-09
Terence Fitch1 other2019-09
Chris Payne2018-08
Melisa John Denis2021-04
Melissa John Denis2021-11
Michael Rappoport2018-08
Patrick John Chung2021-04
Peter Wardenburg2018-08
Renah John Perofsky2021-07
Renah John Persofsky2021-04
Richard John Moss2021-04
Robert Clamp2018-08
Simon Serruya2018-08
Susan John Peters2021-04
William Toler2019-09
Registry & provenance

Hydrofarm Holdings Group, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1695295
SEC CIK
2017
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Hydrobuilder Holdings LLCRetailingSeries B$26.8M$140.0Mnetwork1 shared operator · same sector · same stage
Ideeli IncRetailingSeries B$105.7M$67.7Msame sector · same stage
Modcloth, IncRetailingSeries B$93.2M$84.6Msame sector · same stage
Foxtrot Ventures, Inc.RetailingSeries B$83.6M$84.2Msame sector · same stage
Luvo, Inc.RetailingSeries B$82.4M$69.7Msame sector · same stage
Premier Performance Holdings, LlcRetailingSeries B$71.6M$23.7Msame sector · same stage
Coravin, Inc.RetailingSeries B$68.8M$25.7Msame sector · same stage
Shoedazzle.Com IncRetailingSeries B$65.6M$33.8Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Hydrobuilder Holdings LLCRetailingSeries B$140.0M89%
Algorhythm Holdings, Inc.RetailingSeries A$5.7M84%
Beverage Usa Holdings Inc.RetailingSeed$9.1M84%
MWG Holdings Group, Inc.RetailingSeries A$20.3M84%
SIPP eco beverage co., Inc.RetailingSeed$7.9M84%
Spikes Beverage Company, Inc.RetailingSeed$6.1M84%
Naadam Inc.RetailingSeries B$84.7M83%
MedMen Enterprises, Inc.RetailingSeries D+$102.2M83%
Frequently asked
How much funding has Hydrofarm Holdings Group, Inc. raised?
Hydrofarm Holdings Group, Inc. has raised approximately $103.9M in disclosed capital across 6 recorded financing rounds, aggregated from public filings.
What is Hydrofarm Holdings Group, Inc.'s estimated valuation?
Provath's modeled valuation for Hydrofarm Holdings Group, Inc. is approximately $55.7M (modeled range $24.9M–$165.9M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Hydrofarm Holdings Group, Inc. at?
Hydrofarm Holdings Group, Inc.'s latest modeled financing stage is Series B. Its most recent recorded round closed around Mon Nov 01.
What does Hydrofarm Holdings Group, Inc. do and where is it based?
Hydrofarm Holdings Group, Inc. operates in the Retailing sector, based in FAIRLESS HILLS.
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