Diligence memo · auto-generated · as of July 2, 2026
Ideeli Inc
Ideeli Inc looks fair against its niche peers and is dormant on financing cadence.
Businessfiled
Ideeli Inc operates in Retailing, based in New York.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Ideeli Inc has raised $106M in disclosed capital across 5 recorded rounds, aggregated from public filings. Its latest round is modeled as Series B (a $15M–$40M round).
Largest single filing: $40M on 2011-02-10.
Most recent recorded round closed around 2013-06-17.
Valuation (modeled)modeled
Provath models Ideeli Inc at approximately $68M (range $27M–$260M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Fair. Modeled value is 0.67× the median modeled value of Series B Retailing companies in 2013–2015 (23 peers) — value vs value, same stage and era. Within the normal band (67% of peer median) for its niche.
Financing rhythm & timingmixed
Historic cadence: a new round about every 13 months.
Last raise 13.0 yr ago; this sector typically re-raises about every 13 months.
Silent for over 3× the sector's normal cadence.
The last round was 2.5× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 97% of Retailing peers (2347 compared).
Modeled value ranks above 90% of those peers.
Closest niche peers: Nomorerack.com, Inc., Mission Product Holdings, Inc., Wet Seal Inc, Stitch Fix, Inc., Lolly Wolly Doodle, Inc..
Peoplefiled
15 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.