Diligence memo · auto-generated · as of July 2, 2026
Consumer Physics, Inc.
Consumer Physics, Inc. looks under-valued against its niche peers and is dormant on financing cadence.
Businessfiled
Consumer Physics, Inc. operates in Consumer / Retail, based in HERZLIYA.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Consumer Physics, Inc. has raised $45M in disclosed capital across 9 recorded rounds, aggregated from public filings. Its latest round is modeled as Series B (a $15M–$40M round).
Largest single filing: $17M on 2017-09-28.
Most recent recorded round closed around 2018-06-19.
Valuation (modeled)modeled
Provath models Consumer Physics, Inc. at approximately $3.8M (range $1.5M–$15M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Under-valued. Modeled value is 0.10× the median modeled value of Series B Consumer / Retail companies in 2016–2018 (5 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Historic cadence: a new round about every 7 months.
Last raise 8.0 yr ago; this sector typically re-raises about every 15 months.
Silent for over 3× the sector's normal cadence.
The last round was 7.4× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 98% of Consumer / Retail peers (1161 compared).
Modeled value ranks above 85% of those peers.
Closest niche peers: Entourage Commerce, LLC, Per.Se Beauty, Inc, Symphony Commerce, Inc., Turning Point Brands, Inc..
Peoplefiled
7 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.