Companies · Sports & Fitness

BM Fitness Group, LLC

PLANO · Sports & Fitness · refined from filed group “Other

Diligence memoA one-page analyst read on BM Fitness Group, LLC — recommendation, valuation, rhythm, risks.
$1.8M
Total raised · real
3
Rounds
1.5×
Latest step-up
Top 44%
Sector rank · raised
Seed
Latest stage · inferred · Sun Jan 29 2017 00:00:00 GMT+0000 (Coordinated Universal Time)

BM Fitness Group, LLC looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.09× the median modeled value of Seed Sports & Fitness companies in 2016–2018 (9 peers) — value vs value, same stage and era.
  • Issuer reports $0–$1M revenue while modeled below niche peers.
Dormant
  • Last raise 9.4 yr ago; this sector typically re-raises about every 14 months.
  • Silent for over 3× the sector's normal cadence.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

BM Fitness Group, LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
9.9 yr record
Peak capital year was 2016 with $3.1M across 3 filings.
Market position
ahead of 57% of Sports & Fitness peers
Capital scale is ahead of 57% of Sports & Fitness peers; modeled value is above 31% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Needs review
Row-level filing totals differ from canonical totals, so amendment/superseded filtering should be checked.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2016: $3.1M across 3 filings.
  • Largest single filing was $1.5M on 2016-08-01.
  • Filing rows sum to $3.3M, while canonical raised total is $1.8M; likely amendments/superseded rows are mixed into the detail view.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
  • The more important signal is lifecycle: repeated filings ended years ago, so current activity needs outside confirmation.
  • Canonical filtering should be tightened before using row-level totals for diligence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Sports & Fitness

BM Fitness Group, LLC is one of 214 Sports & Fitness companies tracked from PLANO. By capital raised it ranks mid-pack (ahead of 57% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

sports-fitness

As reported in public records reported — not modeled.

US
Jurisdiction
$0–$1M
Issuer revenue
Rule 506(b)
Reg D exemption
3
Investors (latest)
2015
Year incorporated
2017-01-29
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$13M$25M$38M$50MSeed · 2016-08-01 Raised $1.5M (real) Modeled valuation $28M (est)$1.5M$28MSeed2016Seed · 2016-08-01 Raised $1.5M (real) Modeled valuation $28M (est)$1.5M$28MSeed2016Seed · 2016-09-21 Raised $100K (real) Modeled valuation $1.9M (est)$100K$1.9MSeed2016Seed · 2017-01-29 Raised $150K (real) Modeled valuation $2.8M (est)$150K$2.8MSeed2017+$1.5M+$100K+$150KCumulative $3.3M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$1.5M · 2016
Seed extension$1.5M · 2016
Seed extension$100K · 2016
Seed extension$150K · 2017

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$2.8M
Base estimate est.
$135K
Conservative case
$21.9M
Upside case
$750K
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Seed · modeled $27.9M · 2016-08-012016Seed · modeled $27.9M · 2016-08-01Seed · modeled $1.9M · 2016-09-21Seed · modeled $2.8M · 2017-01-292017
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
40%
Survival probability
18% low · 62% high
1.45×/yr
Annual markup
1.90×/yr upside case
6.0 yr
Elapsed time used
9.4 yr actual, capped for stale marks
general
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
2 mo
Avg between rounds
$3.5M/yr
Capital velocity
9.9 yr
On record since
2016
First round
4
Rounds on file
How it compares to the market

Benchmarked against 214 companies in Sports & Fitness. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 1.0× above median
This company$1.8M
Sector median$1.8M
Latest round — vs other Seed rounds in sector (real $, this stage) 0.1× of median
This company$150K
Sector median$1.7M
Modeled value — vs sector median (estimate, all stages) 0.2× of median
This company$2.8M
Sector median$11.6M

Raised more than 57% of sector peers (real $). Modeled value above 31% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #9 of 9.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0M$10.0MCapital raised (log)New Hampshire Sports Company, LLC · Seed Raised $3.8M · modeled $69.7M (est)Swing Sports, Inc. · Seed Raised $3.5M · modeled $64.6M (est)Carlsbad Fitness Group LLC · Seed Raised $2.0M · modeled $36.6M (est)Chat Sports, Inc. · Seed Raised $1.9M · modeled $35.9M (est)Raptor Sports Holdings, Inc. · Seed Raised $1.7M · modeled $32.5M (est)Rogue Sports, Inc. · Seed Raised $1.7M · modeled $31.1M (est)Bo Jackson'S Elite Sports-Bensenville Llc · Seed Raised $1.6M · modeled $29.7M (est)Yoga International, Llc · Seed Raised $1.5M · modeled $18.6M (est)BM Fitness Group, LLC (this company) Raised $1.8M · modeled $2.8M (est)BM Fitness Group, LLC
CompanyStageRaised · realValue · estvs peer med.
New Hampshire Sports Company, LLCSeed$3.8M$69.7M2.15×
Swing Sports, Inc.Seed$3.5M$64.6M1.99×
Carlsbad Fitness Group LLCSeed$2.0M$36.6M1.13×
Chat Sports, Inc.Seed$1.9M$35.9M1.11×
Raptor Sports Holdings, Inc.Seed$1.7M$32.5M1.00×
Rogue Sports, Inc.Seed$1.7M$31.1M0.96×
Bo Jackson'S Elite Sports-Bensenville LlcSeed$1.6M$29.7M0.92×
Yoga International, LlcSeed$1.5M$18.6M0.57×
BM Fitness Group, LLC this companySeed$1.8M$2.8M0.09×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$1.5M2016-08-01$7.5M$27.9M85%
Seed$1.5M2016-08-01$7.5M$27.9M90%
Seed$100K2016-09-21$500K$1.9M90%
Seed$150K2017-01-29$750K$2.8M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$1.5M2016-08-01
    • First recorded raise — entered as Seed.
    • 13 investors on this round.
  2. Seed$1.5M2016-08-01
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 13 investors on this round.
  3. Seed$100K2016-09-21
    • Came back fast: 2 mo vs the ~14 mo sector norm.
    • Round 15.0× smaller than the prior — bridge or down round.
    • 1 investor on this round.
  4. Seed$150K2017-01-29
    • Came back fast: 4 mo vs the ~14 mo sector norm.
    • Round 1.5× larger than the prior — scaling up.
    • 3 investors on this round.
Intelligence
2017 ~Q1
Modeled next raise · ~2mo cadence
$225K
Modeled next size est.range $150K$360K
1.5×
Last step-up
$3.5M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Jeremy C Soder2 other2016-08
Edward J. Nolan1 other2017-01
Margaux J. Phoenix1 other2016-08
Peter C. Stickney1 other2016-08
Edward J. Nolen2016-08
Registry & provenance

BM Fitness Group, LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1681827
SEC CIK
2015
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
BM Fitness Group, Inc.Sports & FitnessPre-Seed$1.2M$1.0Mnetwork4 shared operators · same sector
Raptor Sports Holdings, Inc.Sports & FitnessSeed$1.7M$32.5Msame sector · same stage
PSV Fitness, LLCSports & FitnessSeed$1.8M$4.1Msame sector · same stage
Elite Sports India, Inc.Sports & FitnessSeed$1.8M$4.1Msame sector · same stage
Rogue Sports, Inc.Sports & FitnessSeed$1.7M$31.1Msame sector · same stage
Premier Sports Lighting, LLCSports & FitnessSeed$1.6M$3.5Msame sector · same stage
Bo Jackson'S Elite Sports-Bensenville LlcSports & FitnessSeed$1.6M$29.7Msame sector · same stage
G1 Climbing & FitnessSports & FitnessSeed$1.6M$3.7Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
BM Fitness Group, Inc.Sports & FitnessPre-Seed$1.0M99%
Fitness Ventures International, LLCSports & FitnessSeries A$86.0M86%
MW Fitness Holdings, LLCSports & FitnessSeed$20.7M86%
Fitness Partners Holdings PA, LLCSports & FitnessPre-Seed$3.5M84%
Sustainable Fitness Inc.Sports & FitnessPre-Seed$8.1M84%
Proven Fitness Solutions, LlcSports & FitnessPre-Seed$11.2M84%
Carlsbad Fitness Group LLCSports & FitnessSeed$36.6M83%
Alpha Fitness LLCSports & FitnessPre-Seed$6.9M83%
Frequently asked
How much funding has BM Fitness Group, LLC raised?
BM Fitness Group, LLC has raised approximately $1.8M in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is BM Fitness Group, LLC's estimated valuation?
Provath's modeled valuation for BM Fitness Group, LLC is approximately $2.8M (modeled range $135K–$21.9M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is BM Fitness Group, LLC at?
BM Fitness Group, LLC's latest modeled financing stage is Seed. Its most recent recorded round closed around Sun Jan 29.
What does BM Fitness Group, LLC do and where is it based?
BM Fitness Group, LLC operates in the Sports & Fitness sector, based in PLANO.
Explore related

See where BM Fitness Group, LLC sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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