Sectors

Sports & Fitness

Private financing across Sports & Fitness, aggregated from public sources.

$2.0B
Capital raised
214
Companies
306
Rounds
2010
First on record
2026-03-04
Latest round

Cooling Sports & Fitness drew $51.6M over the last 12 months, down 70% versus the prior 12 ($172.8M). Of 162 companies rankable against same-niche peers, 31% model over-valued and 28% under-valued.

Capital flow over time

Quarterly capital raised across Sports & Fitness.

2010-Q1 · $1.4M2010-Q12010-Q2 · $8.0M2013-Q3 · $444K2014-Q1 · $2.7M2014-Q2 · $3.0M2014-Q3 · $35.4M2014-Q32014-Q4 · $610K2015-Q1 · $142.0M2015-Q3 · $8.8M2015-Q4 · $15.1M2016-Q1 · $21.1M2016-Q12016-Q2 · $5.1M2016-Q3 · $15.1M2016-Q4 · $7.9M2017-Q1 · $11.0M2017-Q2 · $4.3M2017-Q22017-Q3 · $64.0M2017-Q4 · $39.4M2018-Q1 · $15.4M2018-Q2 · $91.3M2018-Q3 · $39.7M2018-Q32018-Q4 · $18.3M2019-Q1 · $9.3M2019-Q2 · $32.4M2019-Q3 · $56.5M2019-Q4 · $88.1M2019-Q42020-Q1 · $17.6M2020-Q2 · $125.6M2020-Q3 · $35.4M2020-Q4 · $10.9M2021-Q1 · $25.8M2021-Q12021-Q2 · $282.0M2021-Q3 · $3.4M2021-Q4 · $20.1M2022-Q1 · $58.1M2022-Q2 · $20.6M2022-Q22022-Q3 · $106.3M2022-Q4 · $16.1M2023-Q1 · $59.0M2023-Q2 · $13.5M2023-Q3 · $63.7M2023-Q32023-Q4 · $91.9M2024-Q1 · $53.5M2024-Q2 · $11.3M2024-Q3 · $32.8M2024-Q4 · $11.5M2024-Q42025-Q1 · $100.4M2025-Q2 · $28.2M2025-Q3 · $35.3M2025-Q4 · $1.2M2026-Q1 · $15.1M2026-Q1
Median round size by stage
StageMedian roundRounds
Series D+$109.5M3
Series C$55.0M13
Series B$19.1M16
Series A$6.0M68
Seed$1.7M79
Pre-Seed$327K127
Top-funded companies
CompanyStageRaisedModeled value
Agile Sports Technologies, Inc. dba Hudl
Lincoln
Series D+$223.9M$2.1B
Genius Sports Ltd
London
Series D+$109.5M$1.6B
Overtime Sports Inc.
BROOKLYN
Series D+$115.5M$1.3B
Eight Sleep Inc.
NEW YORK
Series C$151.8M$1.2B
Atrium Sports, Inc.
NEW YORK
Series C$90.7M$1.2B
Whistle Sports, Inc.
NEW YORK
Series C$132.8M$1.1B
Yoga International Inc.
HONESDALE
Series C$55.0M$800.3M
Tmrw Sports, Inc.
WINTER PARK
Series C$97.6M$729.6M
Integrity Performance Sports, Llc
ARGYLE
Series B$21.3M$353.1M
Underdog Sports Holdings, Inc.
Brooklyn
Series C$50.9M$351.0M
Towson Maryland Fitness DST
FRAMINGHAM
Series B$19.2M$319.3M
Legacy Global Sports, L.P.
PORTSMOUTH
Series B$19.0M$315.7M
National Sports Capital, LLC
FARGO
Series B$25.0M$276.2M
Flywheel Sports Parent Inc.
New York
Series A$15.0M$227.0M
Barstool Sports, Inc.
NEW YORK
Series A$23.3M$224.0M
Bruin Sports Capital, Llc
WHITE PLAINS
Series C$80.6M$214.9M
Pure Sports Holdings, LLC
DIXON
Series B$30.0M$205.7M
Bullpen Sports Network, Inc.
SANTA MONICA
Series A$12.4M$188.4M
GreenPark Sports, Inc.
BURLINGAME
Series A$30.9M$164.3M
Primal Sports LLC
CAMP HILL
Series B$18.8M$144.0M
Related sectors
SaaS / Software$1.6BEnergy$2.5BProptech / Real Estate$2.6BTourism and Travel Services$1.2BEdtech$2.8BRegtech$3.0BHospitality / Travel$883.6MMedical Devices$3.2B

Browse all sectors or the full company rankings.

Frequently asked
How much venture funding has the Sports & Fitness sector raised?
Companies in Sports & Fitness have raised approximately $2.0B across 306 recorded financing rounds among 214 companies, aggregated from public sources.
Is Sports & Fitness venture funding growing?
Sports & Fitness funding is currently cooling: capital raised over the last 12 months was down 70% versus the prior 12 months.
What is the typical round size in Sports & Fitness?
Median disclosed round sizes in Sports & Fitness by stage are: Series D+ $109.5M, Series C $55.0M, Series B $19.1M, Series A $6.0M. These are medians across recorded rounds, not averages.
Which are the most-funded Sports & Fitness companies?
The most-funded Sports & Fitness companies in our coverage include Agile Sports Technologies, Inc. dba Hudl, Genius Sports Ltd, Overtime Sports Inc., Eight Sleep Inc., Atrium Sports, Inc.. See the full ranked table for disclosed capital and modeled valuations.
When did Sports & Fitness funding activity begin in this data?
The earliest recorded Sports & Fitness financing in our coverage dates to 2010, with the most recent round around 2026-03-04.
Sports & Fitness venture funding — $2.0B raised · Provath