Companies · Sports & Fitness

BM Fitness Group, Inc.

Frisco · Sports & Fitness · refined from filed group “Other

Diligence memoA one-page analyst read on BM Fitness Group, Inc. — recommendation, valuation, rhythm, risks.
$1.2M
Total raised · real
2
Rounds
0.4×
Latest step-up
Top 49%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Tue Apr 01 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

BM Fitness Group, Inc. looks fair against its niche peers and is active on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 1.49× the median modeled value of Pre-Seed Sports & Fitness companies in 2025–2027 (14 peers) — value vs value, same stage and era.
  • Within the normal band (149% of peer median) for its niche.
Active
  • Last raise 15 mo ago; this sector typically re-raises about every 14 months.
  • Raising on or ahead of the sector's normal rhythm.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Sports & Fitness

BM Fitness Group, Inc. is one of 214 Sports & Fitness companies tracked from Frisco. By capital raised it ranks mid-pack (ahead of 52% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

sports-fitness

As reported in public records reported — not modeled.

US
Jurisdiction
$1M–$5M
Issuer revenue
Rule 506(c)
Reg D exemption
2
Investors (latest)
2025-04-01
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$13M$25M$38M$50MPre-Seed · 2019-08-09 Raised $100K (real) Modeled valuation $2.3M (est)$100K$2.3MPre-Seed2019Pre-Seed · 2019-08-09 Raised $870K (real) Modeled valuation $20M (est)$870K$20MPre-Seed2019Pre-Seed · 2025-04-01 Raised $350K (real) Modeled valuation $1.0M (est)$350K$1.0MPre-Seed2025+$870K+$350KCumulative $1.3M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$100K · 2019
Pre-Seed extension$870K · 2019
Pre-Seed extension$350K · 2025

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$1.0M
Base estimate est.
$233K
Conservative case
$2.7M
Upside case
$1.9M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Pre-Seed · modeled $2.3M · 2019-08-092019Pre-Seed · modeled $20.1M · 2019-08-09Pre-Seed · modeled $1.0M · 2025-04-012025
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
30%
Survival probability
12% low · 55% high
1.55×/yr
Annual markup
2.10×/yr upside case
1.3 yr
Elapsed time used
1.3 yr actual, capped for stale marks
general
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
34 mo
Avg between rounds
$216K/yr
Capital velocity
6.9 yr
On record since
2019
First round
3
Rounds on file
How it compares to the market

Benchmarked against 214 companies in Sports & Fitness. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.7× of median
This company$1.2M
Sector median$1.8M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 1.1× above median
This company$350K
Sector median$327K
Modeled value — vs sector median (estimate, all stages) 0.1× of median
This company$1.0M
Sector median$11.6M

Raised more than 52% of sector peers (real $). Modeled value above 22% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #5 of 14.

This companyCohort peer
$100K$1.0M$10.0M$100K$1.0M$10.0MCapital raised (log)Salt Athletic, Inc. · Pre-Seed Raised $1.7M · modeled $3.0M (est)Tukwila Sports Club LLC · Pre-Seed Raised $1.0M · modeled $2.7M (est)Ordo Sports, Inc. · Pre-Seed Raised $1.0M · modeled $2.2M (est)Pound Athletics LLC · Pre-Seed Raised $1.0M · modeled $2.0M (est)Cadet Athletic Performance LLC · Pre-Seed Raised $310K · modeled $734K (est)GRIT Athletic Innovation Inc. · Pre-Seed Raised $230K · modeled $692K (est)Elite 7 Sports Medicine Inc. · Pre-Seed Raised $225K · modeled $660K (est)Padel United Sports Club LLC · Pre-Seed Raised $884K · modeled $468K (est)Foundation Fitness Franchise, Inc. · Pre-Seed Raised $160K · modeled $399K (est)Remedy Sports Inc. · Pre-Seed Raised $125K · modeled $293K (est)Moove Fitness, Inc. · Pre-Seed Raised $1.1M · modeled $279K (est)BM Fitness Group, Inc. (this company) Raised $1.2M · modeled $1.0M (est)BM Fitness Group, Inc.
CompanyStageRaised · realValue · estvs peer med.
Salt Athletic, Inc.Pre-Seed$1.7M$3.0M4.43×
Tukwila Sports Club LLCPre-Seed$1.0M$2.7M4.06×
Ordo Sports, Inc.Pre-Seed$1.0M$2.2M3.21×
Pound Athletics LLCPre-Seed$1.0M$2.0M3.01×
BM Fitness Group, Inc. this companyPre-Seed$1.2M$1.0M1.49×
Cadet Athletic Performance LLCPre-Seed$310K$734K1.09×
GRIT Athletic Innovation Inc.Pre-Seed$230K$692K1.02×
Elite 7 Sports Medicine Inc.Pre-Seed$225K$660K0.98×
Padel United Sports Club LLCPre-Seed$884K$468K0.69×
Foundation Fitness Franchise, Inc.Pre-Seed$160K$399K0.59×
Remedy Sports Inc.Pre-Seed$125K$293K0.43×
Moove Fitness, Inc.Pre-Seed$1.1M$279K0.41×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$100K2019-08-09$556K$2.3M90%
Pre-Seed$870K2019-08-09$4.8M$20.1M90%
Pre-Seed$350K2025-04-01$1.9M$1.0M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$100K2019-08-09
    • First recorded raise — entered as Pre-Seed.
    • 1 investor on this round.
  2. Pre-Seed$870K2019-08-09
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 8.7× larger than the prior — scaling up.
    • 6 investors on this round.
  3. Pre-Seed$350K2025-04-01
    • Raised again after 68 mo — slower than the ~14 mo sector norm.
    • Round 2.5× smaller than the prior — bridge or down round.
    • 2 investors on this round.
Intelligence
2028 ~Q1
Modeled next raise · ~34mo cadence
$350K
Modeled next size est.range $350K$560K
0.4×
Last step-up
$216K/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Jeremy C Soder2 other2019-08
Edward J. Nolan1 other2019-08
Jeremy Soder1 other2025-04
Margaux J. Phoenix1 other2019-08
Peter C. Stickney1 other2019-08
Edward Nolan2025-04
Kent J. Movchan2019-08
Registry & provenance

BM Fitness Group, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1787545
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
BM Fitness Group, LLCSports & FitnessSeed$1.8M$2.8Mnetwork4 shared operators · same sector
Moove Fitness, Inc.Sports & FitnessPre-Seed$1.1M$279Ksame sector · same stage
Fitness Partners Holdings PA OZ, LLCSports & FitnessPre-Seed$1.0M$23.1Msame sector · same stage
Ordo Sports, Inc.Sports & FitnessPre-Seed$1.0M$2.2Msame sector · same stage
Paradigm Sports Services, LLCSports & FitnessPre-Seed$1.0M$22.4Msame sector · same stage
Pound Athletics LLCSports & FitnessPre-Seed$1.0M$2.0Msame sector · same stage
Roam Further Athletics Holdings, LLCSports & FitnessPre-Seed$1.0M$23.1Msame sector · same stage
Sports Acquisition, LLCSports & FitnessPre-Seed$1.0M$7.1Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
BM Fitness Group, LLCSports & FitnessSeed$2.8M99%
Fitness Ventures International, LLCSports & FitnessSeries A$86.0M85%
MW Fitness Holdings, LLCSports & FitnessSeed$20.7M85%
Sustainable Fitness Inc.Sports & FitnessPre-Seed$8.1M84%
Foundation Fitness Franchise, Inc.Sports & FitnessPre-Seed$399K83%
Drop Fitness, Inc.Sports & FitnessSeries A$90.4M83%
Fitness Partners Holdings PA, LLCSports & FitnessPre-Seed$3.5M83%
Traverse Fitness Inc.Sports & FitnessPre-Seed$7.6M83%
Frequently asked
How much funding has BM Fitness Group, Inc. raised?
BM Fitness Group, Inc. has raised approximately $1.2M in disclosed capital across 2 recorded financing rounds, aggregated from public filings.
What is BM Fitness Group, Inc.'s estimated valuation?
Provath's modeled valuation for BM Fitness Group, Inc. is approximately $1.0M (modeled range $233K–$2.7M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is BM Fitness Group, Inc. at?
BM Fitness Group, Inc.'s latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Tue Apr 01.
What does BM Fitness Group, Inc. do and where is it based?
BM Fitness Group, Inc. operates in the Sports & Fitness sector, based in Frisco.
Explore related

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