Companies · Sports & Fitness
Frisco · Sports & Fitness · refined from filed group “Other”
Diligence memoA one-page analyst read on BM Fitness Group, Inc. — recommendation, valuation, rhythm, risks.→BM Fitness Group, Inc. looks fair against its niche peers and is active on financing cadence.
Synthesized from the figures below est. — every claim rests on a number shown on this page.
Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.
No named principal in this company's public records yet — see all operators below.
Explore how these operators interlock with other companies in the operator network.
BM Fitness Group, Inc. is one of 214 Sports & Fitness companies tracked from Frisco. By capital raised it ranks mid-pack (ahead of 52% of sector peers), and in the long tail by modeled valuation est..
Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.
As reported in public records reported — not modeled.
Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.
The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.
Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.
Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seed — a round under $1.0M). Valuation is modeled from stage benchmarks. Directional, not a quoted figure.
Benchmarked against 214 companies in Sports & Fitness. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.
Raised more than 52% of sector peers (real $). Modeled value above 22% of peers (estimate).
A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #5 of 14.
| Company | Stage | Raised · real | Value · est | vs peer med. |
|---|---|---|---|---|
| Salt Athletic, Inc. | Pre-Seed | $1.7M | $3.0M | 4.43× |
| Tukwila Sports Club LLC | Pre-Seed | $1.0M | $2.7M | 4.06× |
| Ordo Sports, Inc. | Pre-Seed | $1.0M | $2.2M | 3.21× |
| Pound Athletics LLC | Pre-Seed | $1.0M | $2.0M | 3.01× |
| BM Fitness Group, Inc. this company | Pre-Seed | $1.2M | $1.0M | 1.49× |
| Cadet Athletic Performance LLC | Pre-Seed | $310K | $734K | 1.09× |
| GRIT Athletic Innovation Inc. | Pre-Seed | $230K | $692K | 1.02× |
| Elite 7 Sports Medicine Inc. | Pre-Seed | $225K | $660K | 0.98× |
| Padel United Sports Club LLC | Pre-Seed | $884K | $468K | 0.69× |
| Foundation Fitness Franchise, Inc. | Pre-Seed | $160K | $399K | 0.59× |
| Remedy Sports Inc. | Pre-Seed | $125K | $293K | 0.43× |
| Moove Fitness, Inc. | Pre-Seed | $1.1M | $279K | 0.41× |
Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.
| Stage | Amount · real | Announced | Post-money · est | Value · est | Conf. |
|---|---|---|---|---|---|
| Pre-Seed | $100K | 2019-08-09 | $556K | $2.3M | 90% |
| Pre-Seed | $870K | 2019-08-09 | $4.8M | $20.1M | 90% |
| Pre-Seed | $350K | 2025-04-01 | $1.9M | $1.0M | 90% |
Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.
Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.
Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.
| Person | Role | Also runs | Tied since |
|---|---|---|---|
| Jeremy C Soder | — | 2 other | 2019-08 |
| Edward J. Nolan | — | 1 other | 2019-08 |
| Jeremy Soder | — | 1 other | 2025-04 |
| Margaux J. Phoenix | — | 1 other | 2019-08 |
| Peter C. Stickney | — | 1 other | 2019-08 |
| Edward Nolan | — | — | 2025-04 |
| Kent J. Movchan | — | — | 2019-08 |
BM Fitness Group, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.
Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.
| Company | Sector | Stage | Raised · real | Value · est | Why similar |
|---|---|---|---|---|---|
| BM Fitness Group, LLC | Sports & Fitness | Seed | $1.8M | $2.8M | network4 shared operators · same sector |
| Moove Fitness, Inc. | Sports & Fitness | Pre-Seed | $1.1M | $279K | same sector · same stage |
| Fitness Partners Holdings PA OZ, LLC | Sports & Fitness | Pre-Seed | $1.0M | $23.1M | same sector · same stage |
| Ordo Sports, Inc. | Sports & Fitness | Pre-Seed | $1.0M | $2.2M | same sector · same stage |
| Paradigm Sports Services, LLC | Sports & Fitness | Pre-Seed | $1.0M | $22.4M | same sector · same stage |
| Pound Athletics LLC | Sports & Fitness | Pre-Seed | $1.0M | $2.0M | same sector · same stage |
| Roam Further Athletics Holdings, LLC | Sports & Fitness | Pre-Seed | $1.0M | $23.1M | same sector · same stage |
| Sports Acquisition, LLC | Sports & Fitness | Pre-Seed | $1.0M | $7.1M | same sector · same stage |
Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.
| Company | Sector | Stage | Value · est | Match |
|---|---|---|---|---|
| BM Fitness Group, LLC | Sports & Fitness | Seed | $2.8M | 99% |
| Fitness Ventures International, LLC | Sports & Fitness | Series A | $86.0M | 85% |
| MW Fitness Holdings, LLC | Sports & Fitness | Seed | $20.7M | 85% |
| Sustainable Fitness Inc. | Sports & Fitness | Pre-Seed | $8.1M | 84% |
| Foundation Fitness Franchise, Inc. | Sports & Fitness | Pre-Seed | $399K | 83% |
| Drop Fitness, Inc. | Sports & Fitness | Series A | $90.4M | 83% |
| Fitness Partners Holdings PA, LLC | Sports & Fitness | Pre-Seed | $3.5M | 83% |
| Traverse Fitness Inc. | Sports & Fitness | Pre-Seed | $7.6M | 83% |
See where BM Fitness Group, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.
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