Diligence memo · auto-generated · as of July 2, 2026
BM Fitness Group, LLC
BM Fitness Group, LLC looks under-valued against its niche peers and is dormant on financing cadence.
Businessfiled
BM Fitness Group, LLC operates in Sports & Fitness, based in PLANO.
Sub-sector tags: sports-fitness.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
BM Fitness Group, LLC has raised $1.8M in disclosed capital across 3 recorded rounds, aggregated from public filings. Its latest round is modeled as Seed (a $1.0M–$4.0M round).
Largest single filing: $1.5M on 2016-08-01.
Most recent recorded round closed around 2017-01-29.
Valuation (modeled)modeled
Provath models BM Fitness Group, LLC at approximately $2.8M (range $135K–$22M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Under-valued. Modeled value is 0.09× the median modeled value of Seed Sports & Fitness companies in 2016–2018 (9 peers) — value vs value, same stage and era. Issuer reports $0–$1M revenue while modeled below niche peers.
Financing rhythm & timingmixed
Historic cadence: a new round about every 2 months.
Last raise 9.4 yr ago; this sector typically re-raises about every 14 months.
Silent for over 3× the sector's normal cadence.
The last round stepped up 1.5× from the prior — scaling.
Comparablesmixed
Capital scale ranks ahead of 57% of Sports & Fitness peers (214 compared).
Modeled value ranks above 31% of those peers.
Closest niche peers: New Hampshire Sports Company, LLC, Swing Sports, Inc., Carlsbad Fitness Group LLC, Chat Sports, Inc., Raptor Sports Holdings, Inc..
Peoplefiled
5 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.