Companies · Sports & Fitness

Alpha Fitness LLC

SANTA MONICA · Sports & Fitness · refined from filed group “Other”

Diligence memoA one-page analyst read on Alpha Fitness LLC — recommendation, valuation, rhythm, risks.→
$300K
Total raised · real
1
Rounds
—
Latest step-up
Top 72%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Sun Jun 30 2019 00:00:00 GMT+0000 (Coordinated Universal Time)

Alpha Fitness LLC looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 0.93× the median modeled value of Pre-Seed Sports & Fitness companies in 2019–2021 (22 peers) — value vs value, same stage and era.
  • Within the normal band (93% of peer median) for its niche.
Dormant
  • Last raise 7.0 yr ago; this sector typically re-raises about every 14 months.
  • Only one round on record and long silent — often defunct, acquired, or gone quiet.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

Alpha Fitness LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
7.3 yr record
Peak capital year was 2019 with $300K across 1 filings.
Market position
ahead of 29% of Sports & Fitness peers
Capital scale is ahead of 29% of Sports & Fitness peers; modeled value is above 46% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Consistent
Canonical totals and visible filing detail are broadly aligned.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2019: $300K across 1 filings.
  • Largest single filing was $300K on 2019-06-30.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
  • The more important signal is lifecycle: repeated filings ended years ago, so current activity needs outside confirmation.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Sports & Fitness

Alpha Fitness LLC is one of 214 Sports & Fitness companies tracked from SANTA MONICA. By capital raised it ranks in the long tail (ahead of 29% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

sports-fitness

As reported in public records reported — not modeled.

US
Jurisdiction
$0–$1M
Issuer revenue
Rule 506(b)
Reg D exemption
1
Investors (latest)
2017
Year incorporated
2019-06-30
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5M$5.0M$7.5M$10MPre-Seed · 2019-06-30 Raised $300K (real) Modeled valuation $6.9M (est)$300K$6.9MPre-Seed2019

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$300K · 2019

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$6.9M
Base estimate est.
$200K
Conservative case
$78.6M
Upside case
$1.7M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seed — a round under $1.0M). Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
30%
Survival probability
12% low · 55% high
1.55×/yr
Annual markup
2.10×/yr upside case
6.0 yr
Elapsed time used
7.0 yr actual, capped for stale marks
general
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
—
Avg between rounds
—
Capital velocity
7.3 yr
On record since
2019
First round
1
Rounds on file
How it compares to the market

Benchmarked against 214 companies in Sports & Fitness. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages)▼ 0.2× of median
This company$300K
Sector median$1.8M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage)▼ 0.9× of median
This company$300K
Sector median$327K
Modeled value — vs sector median (estimate, all stages)▼ 0.6× of median
This company$6.9M
Sector median$11.6M

Raised more than 29% of sector peers (real $). Modeled value above 46% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #13 of 22.

This companyCohort peer
$1.0M$10.0M$100.0M$100K$1.0M$10.0MCapital raised (log)Fitness Partners Holdings PA OZ, LLC · Pre-Seed Raised $1.0M · modeled $23.1M (est)Roam Further Athletics Holdings, LLC · Pre-Seed Raised $1.0M · modeled $23.1M (est)Paradigm Sports Services, LLC · Pre-Seed Raised $1.0M · modeled $22.4M (est)Fitness Partners Holdings OH OZ, LLC · Pre-Seed Raised $750K · modeled $17.3M (est)Sports Engineering, Inc. · Pre-Seed Raised $669K · modeled $15.5M (est)Virtual Fitness Technologies, Inc · Pre-Seed Raised $652K · modeled $14.9M (est)FrontRow Sports, Inc. · Pre-Seed Raised $500K · modeled $11.6M (est)Ollie Sports, Inc. · Pre-Seed Raised $500K · modeled $10.6M (est)E-Sports Ventures, Inc. · Pre-Seed Raised $850K · modeled $10.4M (est)Elite Fitness, LLC · Pre-Seed Raised $500K · modeled $7.7M (est)Traverse Fitness Inc. · Pre-Seed Raised $327K · modeled $7.6M (est)Gotta Sports, Inc. · Pre-Seed Raised $500K · modeled $7.4M (est)Alpha Fitness LLC (this company) Raised $300K · modeled $6.9M (est)Alpha Fitness LLC
CompanyStageRaised · realValue · estvs peer med.
Fitness Partners Holdings PA OZ, LLCPre-Seed$1.0M$23.1M3.09×
Roam Further Athletics Holdings, LLCPre-Seed$1.0M$23.1M3.09×
Paradigm Sports Services, LLCPre-Seed$1.0M$22.4M3.00×
Fitness Partners Holdings OH OZ, LLCPre-Seed$750K$17.3M2.32×
Sports Engineering, Inc.Pre-Seed$669K$15.5M2.06×
Virtual Fitness Technologies, IncPre-Seed$652K$14.9M1.99×
FrontRow Sports, Inc.Pre-Seed$500K$11.6M1.54×
Ollie Sports, Inc.Pre-Seed$500K$10.6M1.41×
E-Sports Ventures, Inc.Pre-Seed$850K$10.4M1.40×
Elite Fitness, LLCPre-Seed$500K$7.7M1.02×
Traverse Fitness Inc.Pre-Seed$327K$7.6M1.01×
Gotta Sports, Inc.Pre-Seed$500K$7.4M0.99×
Alpha Fitness LLC this companyPre-Seed$300K$6.9M0.93×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$300K2019-06-30$1.7M$6.9M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$300K2019-06-30
    • First recorded raise — entered as Pre-Seed.
    • 1 investor on this round.
Intelligence
—
Modeled next raise
$480K
Modeled next size est.range $312K–$768K
—
Last step-up
—
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Jason Brad Robinson——2019-06
Registry & provenance

Alpha Fitness LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1782783
SEC CIK
2017
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Cadet Athletic Performance LLCSports & FitnessPre-Seed$310K$734Ksame sector · same stage
Sport Source IncSports & FitnessPre-Seed$288K$6.2Msame sector · same stage
Rewire Fitness, Inc.Sports & FitnessPre-Seed$320K$1.3Msame sector · same stage
Pelo Fitness Russian Hill, LlcSports & FitnessPre-Seed$325K$7.5Msame sector · same stage
Traverse Fitness Inc.Sports & FitnessPre-Seed$327K$7.6Msame sector · same stage
Pickle Athletics LLCSports & FitnessPre-Seed$345K$1.1Msame sector · same stage
Edge Up Sports, LLCSports & FitnessPre-Seed$350K$8.1Msame sector · same stage
Ranger Fitness Boylston LLCSports & FitnessPre-Seed$350K$1.8Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Elite Fitness, LLCSports & FitnessPre-Seed$7.7M87%
Fitness Ventures International, LLCSports & FitnessSeries A$86.0M86%
Proven Fitness Solutions, LlcSports & FitnessPre-Seed$11.2M84%
Fitness Partners Holdings PA, LLCSports & FitnessPre-Seed$3.5M83%
BM Fitness Group, LLCSports & FitnessSeed$2.8M83%
PSV Fitness, LLCSports & FitnessSeed$4.1M83%
MW Fitness Holdings, LLCSports & FitnessSeed$20.7M83%
Traverse Fitness Inc.Sports & FitnessPre-Seed$7.6M83%
Frequently asked
How much funding has Alpha Fitness LLC raised?
Alpha Fitness LLC has raised approximately $300K in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Alpha Fitness LLC's estimated valuation?
Provath's modeled valuation for Alpha Fitness LLC is approximately $6.9M (modeled range $200K–$78.6M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Alpha Fitness LLC at?
Alpha Fitness LLC's latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Sun Jun 30.
What does Alpha Fitness LLC do and where is it based?
Alpha Fitness LLC operates in the Sports & Fitness sector, based in SANTA MONICA.
Explore related

See where Alpha Fitness LLC sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

Is this your company?

If you work at Alpha Fitness LLC, claim this profile or suggest a correction. We aggregate from public filings, so help us keep your description, website and links accurate.

Is this your company? Update your profile or add contact details — and choose exactly who can reach you. Reviewed before anything is published.