Diligence memo · auto-generated · as of July 2, 2026
BM Fitness Group, Inc.
BM Fitness Group, Inc. looks fair against its niche peers and is active on financing cadence.
Businessfiled
BM Fitness Group, Inc. operates in Sports & Fitness, based in Frisco.
Sub-sector tags: sports-fitness.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
BM Fitness Group, Inc. has raised $1.2M in disclosed capital across 2 recorded rounds, aggregated from public filings. Its latest round is modeled as Pre-Seed (a round under $1.0M).
Largest single filing: $870K on 2019-08-09.
Most recent recorded round closed around 2025-04-01.
Valuation (modeled)modeled
Provath models BM Fitness Group, Inc. at approximately $1.0M (range $233K–$2.7M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Fair. Modeled value is 1.49× the median modeled value of Pre-Seed Sports & Fitness companies in 2025–2027 (14 peers) — value vs value, same stage and era. Within the normal band (149% of peer median) for its niche.
Financing rhythm & timingmixed
Historic cadence: a new round about every 34 months.
Last raise 15 mo ago; this sector typically re-raises about every 14 months.
Raising on or ahead of the sector's normal rhythm.
The last round was 2.5× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 52% of Sports & Fitness peers (214 compared).
Modeled value ranks above 22% of those peers.
Closest niche peers: Salt Athletic, Inc., Tukwila Sports Club LLC, Ordo Sports, Inc., Pound Athletics LLC, Cadet Athletic Performance LLC.
Peoplefiled
7 named people on file across officers, directors and signatories.
Risks & flagsmixed
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.