Companies · Consumer / Retail

Lawless Beauty Inc.

LA JOLLA · Consumer / Retail · refined from filed group “Other

Diligence memoA one-page analyst read on Lawless Beauty Inc. — recommendation, valuation, rhythm, risks.
$14.0M
Total raised · real
3
Rounds
1.0×
Latest step-up
Top 6%
Sector rank · raised
Series A
Latest stage · inferred · Tue Jun 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)

Lawless Beauty Inc. looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 0.72× the median modeled value of Series A Consumer / Retail companies in 2019–2021 (15 peers) — value vs value, same stage and era.
  • Within the normal band (72% of peer median) for its niche.
Dormant
  • Last raise 5.1 yr ago; this sector typically re-raises about every 15 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

Lawless Beauty Inc. is one of 1161 Consumer / Retail companies tracked from LA JOLLA. By capital raised it ranks among the largest (ahead of 95% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
2
Investors (latest)
2019
Year incorporated
2021-06-01
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$13M$25M$38M$50MSeries A · 2019-12-13 Raised $4.0M (real) Modeled valuation $21M (est)$4.0M$21MSeries A2019Series A · 2019-12-13 Raised $5.0M (real) Modeled valuation $26M (est)$5.0M$26MSeries A2019Series A · 2021-06-01 Raised $5.0M (real) Modeled valuation $23M (est)$5.0M$23MSeries A2021+$5.0M+$5.0MCumulative $14M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series A$4.0M · 2019
Series A extension$5.0M · 2019
Series A extension$5.0M · 2021

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 33%.

Modeled valuation trajectory
$22.6M
Base estimate est.
$6.1M
Conservative case
$99.7M
Upside case
$22.7M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Series A · modeled $20.6M · 2019-12-132019Series A · modeled $25.7M · 2019-12-13Series A · modeled $22.6M · 2021-06-012021
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
50%
Survival probability
27% low · 68% high
1.15×/yr
Annual markup
1.45×/yr upside case
5.1 yr
Elapsed time used
5.1 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
9 mo
Avg between rounds
$9.6M/yr
Capital velocity
6.6 yr
On record since
2019
First round
3
Rounds on file
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 4.3× above median
This company$14.0M
Sector median$3.3M
Latest round — vs other Series A rounds in sector (real $, this stage) 0.8× of median
This company$5.0M
Sector median$6.0M
Modeled value — vs sector median (estimate, all stages) 2.9× above median
This company$22.6M
Sector median$7.9M

Raised more than 95% of sector peers (real $). Modeled value above 94% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #11 of 15.

This companyCohort peer
$10.0M$100.0M$1.0M$10.0M$100.0MCapital raised (log)Kiva Brands, Inc. · Series A Raised $27.4M · modeled $63.2M (est)RetailerX, Inc. · Series A Raised $16.1M · modeled $61.8M (est)Redbud Brands LLC · Series A Raised $20.5M · modeled $58.7M (est)Docklight Brands, Inc. · Series A Raised $11.0M · modeled $50.7M (est)Pattern Brands, Inc. · Series A Raised $13.7M · modeled $43.7M (est)D1 Brands, Inc. · Series A Raised $8.5M · modeled $37.6M (est)Madrinas Brands LLC · Series A Raised $7.0M · modeled $36.0M (est)Deck Commerce, Inc. · Series A Raised $7.3M · modeled $31.5M (est)Shoptrue, Inc. · Series A Raised $6.0M · modeled $26.2M (est)Wizard Brands, Inc. · Series A Raised $9.4M · modeled $23.2M (est)Commerce Signals, Inc. · Series A Raised $21.1M · modeled $12.2M (est)Lawless Beauty Inc. (this company) Raised $14.0M · modeled $22.6M (est)Lawless Beauty Inc.
CompanyStageRaised · realValue · estvs peer med.
Kiva Brands, Inc.Series A$27.4M$63.2M2.01×
RetailerX, Inc.Series A$16.1M$61.8M1.96×
Redbud Brands LLCSeries A$20.5M$58.7M1.87×
Docklight Brands, Inc.Series A$11.0M$50.7M1.61×
Pattern Brands, Inc.Series A$13.7M$43.7M1.39×
D1 Brands, Inc.Series A$8.5M$37.6M1.20×
Madrinas Brands LLCSeries A$7.0M$36.0M1.14×
Deck Commerce, Inc.Series A$7.3M$31.5M1.00×
Shoptrue, Inc.Series A$6.0M$26.2M0.83×
Wizard Brands, Inc.Series A$9.4M$23.2M0.74×
Lawless Beauty Inc. this companySeries A$14.0M$22.6M0.72×
Commerce Signals, Inc.Series A$21.1M$12.2M0.39×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series A$4.0M2019-12-13$18.3M$20.6M90%
Series A$5.0M2019-12-13$22.7M$25.7M90%
Series A$5.0M2021-06-01$22.7M$22.6M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series A$4.0M2019-12-13
    • First recorded raise — entered as Series A.
    • 1 investor on this round.
  2. Series A$5.0M2019-12-13
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 1 investor on this round.
  3. Series A$5.0M2021-06-01
    • Raised 18 mo later, in step with the ~15 mo sector norm.
    • Round roughly the size of the prior one.
    • 2 investors on this round.
Intelligence
2022 ~Q1
Modeled next raise · ~9mo cadence
$5.0M
Modeled next size est.range $5.0M$8.0M
1.0×
Last step-up
$9.6M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Jeffrey Jacobs3 other2019-12
Annie Lawless2019-12
Lawless David2019-12
Sarah Woelfel2019-12
Registry & provenance

Lawless Beauty Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1798284
SEC CIK
2019
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Pear Commerce, Inc.Consumer / RetailSeries A$14.0M$42.6Msame sector · same stage
Pattern Brands, Inc.Consumer / RetailSeries A$13.7M$43.7Msame sector · same stage
RTZN Brands, LLCConsumer / RetailSeries A$15.0M$36.5Msame sector · same stage
LYS Beauty, LLCConsumer / RetailSeries A$15.0M$40.6Msame sector · same stage
Lucas Brand Equity LPConsumer / RetailSeries A$12.7M$24.4Msame sector · same stage
Halfdays Apparel Corp.Consumer / RetailSeries A$12.6M$30.7Msame sector · same stage
Dixie Brands, Inc.Consumer / RetailSeries A$12.0M$20.5Msame sector · same stage
Freedom Princeton Retail Partners, LLCConsumer / RetailSeries A$12.0M$16.7Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Volition Beauty, Inc.Consumer / RetailPre-Seed$6.1M81%
Bread Beauty Inc.Consumer / RetailSeed$11.0M81%
Clean Beauty for All, Inc.Consumer / RetailPre-Seed$1.3M81%
Per.Se Beauty, IncConsumer / RetailSeries B$101.5M80%
Scent Beauty, Inc.Consumer / RetailSeries B$34.4M80%
Brandless, Inc.OtherSeries D+$2.0B79%
Alpyn Beauty, Inc.Consumer / RetailSeed$6.4M79%
LYS Beauty, LLCConsumer / RetailSeries A$40.6M79%
Frequently asked
How much funding has Lawless Beauty Inc. raised?
Lawless Beauty Inc. has raised approximately $14.0M in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is Lawless Beauty Inc.'s estimated valuation?
Provath's modeled valuation for Lawless Beauty Inc. is approximately $22.6M (modeled range $6.1M–$99.7M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Lawless Beauty Inc. at?
Lawless Beauty Inc.'s latest modeled financing stage is Series A. Its most recent recorded round closed around Tue Jun 01.
What does Lawless Beauty Inc. do and where is it based?
Lawless Beauty Inc. operates in the Consumer / Retail sector, based in LA JOLLA.
Explore related

See where Lawless Beauty Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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