Companies · Consumer / Retail
59100 PRATO (PO) · Consumer / Retail · refined from filed group “Other Technology”
Diligence memoA one-page analyst read on Commerce Layer, Inc. — recommendation, valuation, rhythm, risks.→Commerce Layer, Inc. looks under-valued against its niche peers and is dormant on financing cadence.
Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.
Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.
No named principal in this company's public records yet — see all operators below.
Explore how these operators interlock with other companies in the operator network.
Commerce Layer, Inc. is one of 1161 Consumer / Retail companies tracked from 59100 PRATO (PO). By capital raised it ranks among the largest (ahead of 95% of sector peers), and among the largest by modeled valuation est..
Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.
As reported in public records reported — not modeled.
Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.
The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.
Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed, Series A — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 25%.
Round size and date are reported; the stage label is inferred from round size (latest is Series B — a $15M–$40M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.
Not enough modeled valuation points to chart a trajectory.
Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.
Raised more than 95% of sector peers (real $). Modeled value above 98% of peers (estimate).
A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #5 of 6.
| Company | Stage | Raised · real | Value · est | vs peer med. |
|---|---|---|---|---|
| Flow Commerce Inc. | Series B | $55.7M | $208.3M | 1.65× |
| Iconic Brands, Inc. | Series B | $39.4M | $184.7M | 1.46× |
| Shopmonkey Inc. | Series B | $35.0M | $139.5M | 1.11× |
| Round2 Shop, Inc. | Series B | $20.0M | $112.8M | 0.89× |
| Commerce Layer, Inc. this company | Series B | $16.0M | $83.7M | 0.66× |
| Hero Cosmetics, Inc. | Series B | $35.4M | $79.8M | 0.63× |
Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.
| Stage | Amount · real | Announced | Post-money · est | Value · est | Conf. |
|---|---|---|---|---|---|
| Series B | $16.0M | 2021-05-21 | $88.9M | $83.7M | 90% |
Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.
Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.
Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.
| Person | Role | Also runs | Tied since |
|---|---|---|---|
| Eric Vishria | — | 5 other | 2021-05 |
| Caryn Marooney | — | 3 other | 2021-05 |
| Filippo Conforti | — | — | 2021-05 |
| Massimo Scardellato | — | — | 2021-05 |
Commerce Layer, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.
Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.
| Company | Sector | Stage | Raised · real | Value · est | Why similar |
|---|---|---|---|---|---|
| Assembly Brands, Inc. | Consumer / Retail | Series B | $17.1M | $9.4M | same sector · same stage |
| Round2 Shop, Inc. | Consumer / Retail | Series B | $20.0M | $112.8M | same sector · same stage |
| Ljulja Beauty Inc. | Consumer / Retail | Series B | $23.0M | $104.6M | same sector · same stage |
| BERA Brand Management, Inc. | Consumer / Retail | Series B | $23.9M | $28.9M | same sector · same stage |
| Per.Se Beauty, Inc | Consumer / Retail | Series B | $25.0M | $101.5M | same sector · same stage |
| Future Proof Brands LLC | Consumer / Retail | Series B | $25.7M | $74.1M | same sector · same stage |
| Innovation Brands Corp. | Consumer / Retail | Series B | $26.0M | $107.3M | same sector · same stage |
| Turning Point Brands, Inc. | Consumer / Retail | Series B | $27.0M | $28.2M | same sector · same stage |
Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.
| Company | Sector | Stage | Value · est | Match |
|---|---|---|---|---|
| 1 Commerce, Inc. | Consumer / Retail | Series A | $16.5M | 89% |
| Commerce Fabric, Inc. | Consumer / Retail | Series D+ | $839.4M | 88% |
| Direct Commerce, Inc. | Consumer / Retail | Series A | $8.5M | 87% |
| Deck Commerce, Inc. | Consumer / Retail | Series A | $31.5M | 86% |
| Beyond Commerce | Consumer / Retail | Series A | $51.4M | 86% |
| Flow Commerce Inc. | Consumer / Retail | Series B | $208.3M | 85% |
| Commerce Topco, LLC | Consumer / Retail | Pre-Seed | $2.3M | 85% |
| Shoptelligence Inc. | Consumer / Retail | Seed | $9.5M | 85% |
See where Commerce Layer, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.
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