Companies · Consumer / Retail
SALT LAKE CITY · Consumer / Retail · refined from filed group “Other Technology”
Diligence memoA one-page analyst read on Shoptrue, Inc. — recommendation, valuation, rhythm, risks.→Shoptrue, Inc. looks fair against its niche peers and is dormant on financing cadence.
Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.
Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.
No named principal in this company's public records yet — see all operators below.
Explore how these operators interlock with other companies in the operator network.
Shoptrue, Inc. is one of 1161 Consumer / Retail companies tracked from SALT LAKE CITY. By capital raised it ranks among the largest (ahead of 91% of sector peers), and among the largest by modeled valuation est..
Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.
As reported in public records reported — not modeled.
Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.
The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.
Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 33%.
Round size and date are reported; the stage label is inferred from round size (latest is Series A — a $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.
Not enough modeled valuation points to chart a trajectory.
Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.
Raised more than 91% of sector peers (real $). Modeled value above 94% of peers (estimate).
A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #9 of 15.
| Company | Stage | Raised · real | Value · est | vs peer med. |
|---|---|---|---|---|
| Kiva Brands, Inc. | Series A | $27.4M | $63.2M | 2.01× |
| RetailerX, Inc. | Series A | $16.1M | $61.8M | 1.96× |
| Redbud Brands LLC | Series A | $20.5M | $58.7M | 1.87× |
| Docklight Brands, Inc. | Series A | $11.0M | $50.7M | 1.61× |
| Pattern Brands, Inc. | Series A | $13.7M | $43.7M | 1.39× |
| D1 Brands, Inc. | Series A | $8.5M | $37.6M | 1.20× |
| Madrinas Brands LLC | Series A | $7.0M | $36.0M | 1.14× |
| Deck Commerce, Inc. | Series A | $7.3M | $31.5M | 1.00× |
| Shoptrue, Inc. this company | Series A | $6.0M | $26.2M | 0.83× |
| Wizard Brands, Inc. | Series A | $9.4M | $23.2M | 0.74× |
| Lawless Beauty Inc. | Series A | $14.0M | $22.6M | 0.72× |
| Commerce Signals, Inc. | Series A | $21.1M | $12.2M | 0.39× |
Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.
| Stage | Amount · real | Announced | Post-money · est | Value · est | Conf. |
|---|---|---|---|---|---|
| Series A | $6.0M | 2021-09-01 | $27.3M | $26.2M | 90% |
Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.
Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.
Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.
| Person | Role | Also runs | Tied since |
|---|---|---|---|
| Joseph Romney Evans | — | 1 other | 2021-09 |
Shoptrue, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.
Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.
| Company | Sector | Stage | Raised · real | Value · est | Why similar |
|---|---|---|---|---|---|
| 1 Commerce, Inc. | Consumer / Retail | Series A | $6.0M | $16.5M | same sector · same stage |
| Listener Brands Inc. | Consumer / Retail | Series A | $5.8M | $536K | same sector · same stage |
| Crave Retail, Inc. | Consumer / Retail | Series A | $6.2M | $18.2M | same sector · same stage |
| Shop Simply, Inc. | Consumer / Retail | Series A | $5.8M | $1.6M | same sector · same stage |
| Akari Brands Inc. | Consumer / Retail | Series A | $6.3M | $11.3M | same sector · same stage |
| Hue Beauty, Inc. | Consumer / Retail | Series A | $5.7M | $13.6M | same sector · same stage |
| Hetal Retail Inc. | Consumer / Retail | Series A | $6.4M | $16.7M | same sector · same stage |
| Brand New Church | Consumer / Retail | Series A | $5.5M | $18.5M | same sector · same stage |
Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.
| Company | Sector | Stage | Value · est | Match |
|---|---|---|---|---|
| Shoptimize, Inc. | Consumer / Retail | Seed | $20.3M | 88% |
| Shopventory, Inc. | Consumer / Retail | Seed | $5.9M | 88% |
| Shopscribe, Inc. | Consumer / Retail | Pre-Seed | $738K | 88% |
| Shoptelligence Inc. | Consumer / Retail | Seed | $9.5M | 87% |
| 1 Commerce, Inc. | Consumer / Retail | Series A | $16.5M | 86% |
| ShoptoCook, LLC | Consumer / Retail | Pre-Seed | $2.7M | 86% |
| Shopify Inc. | Consumer / Retail | Series D+ | $978.2M | 85% |
| Shopagon, Inc. | Consumer / Retail | Pre-Seed | $3.1M | 85% |
See where Shoptrue, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.
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