Diligence memo · auto-generated · as of July 2, 2026
Shoptrue, Inc.
Shoptrue, Inc. looks fair against its niche peers and is dormant on financing cadence.
Businessfiled
Shoptrue, Inc. operates in Consumer / Retail, based in SALT LAKE CITY.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Shoptrue, Inc. has raised $6.0M in disclosed capital across 1 recorded round, aggregated from public filings. Its latest round is modeled as Series A (a $4.0M–$15M round).
Largest single filing: $6.0M on 2021-09-01.
Most recent recorded round closed around 2021-09-01.
Valuation (modeled)modeled
Provath models Shoptrue, Inc. at approximately $26M (range $7.4M–$109M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Fair. Modeled value is 0.83× the median modeled value of Series A Consumer / Retail companies in 2019–2021 (15 peers) — value vs value, same stage and era. Within the normal band (83% of peer median) for its niche.
Financing rhythm & timingmixed
Last raise 4.8 yr ago; this sector typically re-raises about every 15 months.
Only one round on record and long silent — often defunct, acquired, or gone quiet.
Comparablesmixed
Capital scale ranks ahead of 91% of Consumer / Retail peers (1161 compared).
Modeled value ranks above 94% of those peers.
Closest niche peers: Kiva Brands, Inc., RetailerX, Inc., Redbud Brands LLC, Docklight Brands, Inc., Pattern Brands, Inc..
Peoplefiled
1 named person on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.