Companies · Sports & Fitness
San Francisco · CA, USA · Sports & Fitness · founded 2023 · https://www.rex.fit
Diligence memoA one-page analyst read on rex.fit — recommendation, valuation, rhythm, risks.→rex.fit: limited disclosed financing to assess.
Synthesized from the figures below est. — every claim rests on a number shown on this page.
rex.fit is one of 214 Sports & Fitness companies tracked from San Francisco, CA, USA, on record since 2023. By capital raised it ranks in the long tail (ahead of 14% of sector peers), and in the long tail by modeled valuation est..
Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.
AI analyst read est. — model-extracted from this company's public description, not a verified fact. 30%
operates a technology-led product inferred from public copy
Grounded in: “You are a venture analyst”
Automating nutrition tracking.
The DROP by Rex.Fit is an AI wearable camera that automates nutrition tracking using computer vision. It has garnered more than 93k USD in preorders (~450 units) since its launch last month. The nutrition estimation and recommendation tech behind the DROP is already integrated as an API for fitness chains, generating hundreds of thousands of dollars in yearly revenue for them. The DROP is built by brothers, sports nutritionists and computer vision engineers from the Swiss Federal Institute of Technology (ETH Zurich).
As reported in public records reported — not modeled.
Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.
No round amounts on record to chart.
No staged rounds to sequence.
Round size and date are reported; the stage label is inferred from round size. Valuation is modeled from stage benchmarks. Directional, not a quoted figure.
Not enough modeled valuation points to chart a trajectory.
Benchmarked against 214 companies in Sports & Fitness. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.
Raised more than 14% of sector peers (real $). Modeled value above 14% of peers (estimate).
Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.
| Stage | Amount · real | Announced | Post-money · est | Value · est | Conf. |
|---|---|---|---|---|---|
| No rounds recorded. | |||||
Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.
rex.fit is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.
Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.
| Company | Sector | Stage | Raised · real | Value · est | Why similar |
|---|---|---|---|---|---|
| 305 Fitness, Inc. | Sports & Fitness | Series A | $12.5M | $118.8M | same sector |
| 716 Sports Complex LLC | Sports & Fitness | Series A | $7.4M | $21.0M | same sector |
| Adventure Sports Parks, Inc. | Sports & Fitness | Pre-Seed | $625K | $2.5M | same sector |
| Aequus Sports, LLC | Sports & Fitness | Series A | $16.5M | $52.6M | same sector |
| Affiliated Sports Fans, LLC | Sports & Fitness | Pre-Seed | $990K | $11.0M | same sector |
| Agent Sport, Inc. | Sports & Fitness | Series B | $23.3M | $79.3M | same sector |
| Agile Sports Technologies, Inc. dba Hudl | Sports & Fitness | Series D+ | $223.9M | $2.1B | same sector |
| Alpha Fitness LLC | Sports & Fitness | Pre-Seed | $300K | $6.9M | same sector |
Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.
| Company | Sector | Stage | Value · est | Match |
|---|---|---|---|---|
| FitBiomics, Inc. | Other Technology | Series A | $79.5M | 78% |
| Fitia Automated Meal Planner & Nutrition Tracking | AI / ML | — | — | 78% |
| Fitbot, Inc. | Other Technology | Seed | $66.6M | 78% |
| FitLab Inc. | Other | Series A | $67.6M | 75% |
| Viable Fit, Inc. | Other Technology | Series A | $110.4M | 75% |
| Fit Pro Tracker, Inc. | Other | Seed | $31.3M | 75% |
| Rex AI Operations Partner for Enterprise Order to Cash | AI / ML | — | — | 74% |
| Tempo Management, LLC Live home fitness training powered by computer vision. | Sports & Fitness | Series B | $41.9M | 74% |
See where rex.fit sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.
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