Companies · Sports & Fitness

Agile Sports Technologies, Inc. dba Hudl

Lincoln · Sports & Fitness · refined from filed group “Other Technology

Diligence memoA one-page analyst read on Agile Sports Technologies, Inc. dba Hudl — recommendation, valuation, rhythm, risks.
$223.9M
Total raised · real
4
Rounds
1.0×
Latest step-up
Top 1%
Sector rank · raised
Series D+
Latest stage · inferred · Wed May 20 2020 00:00:00 GMT+0000 (Coordinated Universal Time)

Agile Sports Technologies, Inc. dba Hudl has raised $224M over 4 rounds; too few niche peers to rank its valuation yet.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Dormant
  • Last raise 6.1 yr ago; this sector typically re-raises about every 14 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Sports & Fitness

Agile Sports Technologies, Inc. dba Hudl is one of 214 Sports & Fitness companies tracked from Lincoln. By capital raised it ranks among the largest (ahead of 100% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
9
Investors (latest)
2020-05-20
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$1.3B$2.5B$3.8B$5.0BSeed · 2010-01-21 Raised $1.4M (real) Modeled valuation $25M (est)$1.4M$25MSeed2010Series C · 2015-03-17 Raised $73M (real) Modeled valuation $1.2B (est)$73M$1.2BSeries C2015Series C · 2017-07-07 Raised $30M (real) Modeled valuation $514M (est)$30M$514MSeries C2017Series D+ · 2020-05-20 Raised $120M (real) Modeled valuation $2.1B (est)$120M$2.1BSeries D+2020Series D+ · 2020-05-20 Raised $120M (real) Modeled valuation $2.1B (est)$120M$2.1BSeries D+2020Series D+ · 2020-05-20 Raised $120M (real) Modeled valuation $2.1B (est)$120M$2.1BSeries D+2020+$73M+$30M+$120M+$120M+$120MCumulative $464M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$1.4M · 2010
Series C$72.6M · 2015no Series A / Series B on file
Series C extension$30.0M · 2017
Series D+$120.0M · 2020
Series D+ extension$120.0M · 2020
Series D+ extension$120.0M · 2020

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Series A, Series B — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$2.1B
Base estimate est.
$680.0M
Conservative case
$4.5B
Upside case
$1.0B
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series D+a $100M–$400M round). Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Seed · modeled $25.1M · 2010-01-212010Series C · modeled $1.2B · 2015-03-17Series C · modeled $514.4M · 2017-07-07Series D+ · modeled $2.1B · 2020-05-20Series D+ · modeled $2.1B · 2020-05-20Series D+ · modeled $2.1B · 2020-05-202020
Model inputs · modeled:benchmark-stage-stepup-v1
12%
Dilution assumption
Implied ownership sold in the financing.
85%
Survival probability
68% low · 94% high
1.16×/yr
Annual markup
1.30×/yr upside case
6.0 yr
Elapsed time used
6.1 yr actual, capped for stale marks
general
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
25 mo
Avg between rounds
$21.7M/yr
Capital velocity
16.4 yr
On record since
2010
First round
6
Rounds on file
How it compares to the market

Benchmarked against 214 companies in Sports & Fitness. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 128× above median
This company$223.9M
Sector median$1.8M
Latest round — vs other Series D+ rounds in sector (real $, this stage) 1.1× above median
This company$120.0M
Sector median$109.5M
Modeled value — vs sector median (estimate, all stages) 179× above median
This company$2.1B
Sector median$11.6M

Raised more than 100% of sector peers (real $). Modeled value above 100% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series D+) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful.

Not enough valued peers in this cohort to chart positioning.

CompanyStageRaised · realValue · estvs peer med.
Agile Sports Technologies, Inc. dba Hudl this companySeries D+$223.9M$2.1B1.12×
Genius Sports LtdSeries D+$109.5M$1.6B0.88×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$1.4M2010-01-21$6.8M$25.1M85%
Series C$72.6M2015-03-17$483.8M$1.2B85%
Series C$30.0M2017-07-07$200.0M$514.4M90%
Series D+$120.0M2020-05-20$1.0B$2.1B90%
Series D+$120.0M2020-05-20$1.0B$2.1B90%
Series D+$120.0M2020-05-20$1.0B$2.1B90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$1.4M2010-01-21
    • First recorded raise — entered as Seed.
    • 3 investors on this round.
  2. Series C$72.6M2015-03-17
    • Raised again after 62 mo — slower than the ~14 mo sector norm.
    • Round 53.8× larger than the prior — scaling up.
    • Switched to Rule 506(b) (was Rule 06).
    • 6 investors on this round.
  3. Series C$30.0M2017-07-07
    • Raised again after 28 mo — slower than the ~14 mo sector norm.
    • Round 2.4× smaller than the prior — bridge or down round.
    • 6 investors on this round.
  4. Series D+$120.0M2020-05-20
    • Raised again after 34 mo — slower than the ~14 mo sector norm.
    • Round 4.0× larger than the prior — scaling up.
    • 9 investors on this round.
  5. Series D+$120.0M2020-05-20
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 9 investors on this round.
  6. Series D+$120.0M2020-05-20
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 9 investors on this round.
Intelligence
2022 ~Q2
Modeled next raise · ~25mo cadence
$120.0M
Modeled next size est.range $120.0M$192.0M
1.0×
Last step-up
$21.7M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
STEPHEN BROWN7 other2010-01
Steve Bornstein4 other2017-07
David Graff2 other2010-01
Jeffrey Raikes1 other2015-03
John Wirtz1 other2010-01
Adam Gouttierre2010-01
Brian Kaiser2010-01
Charlie Calhoun2010-01
ENDRE HOLEN2020-05
James McClurg2015-03
JIM MCCLURG2020-05
JODI UECKER2020-05
MICHAEL DUNALP2020-05
Michael Dunlap2015-03
MIKE JAMES2020-05
NICHOLAS DRAKE2020-05
PHILIP MEICLER2020-05
Registry & provenance

Agile Sports Technologies, Inc. dba Hudl is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1408462
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Fluent, Inc.OtherSeries D+$264.9M$97.2Mnetwork1 shared operator · same stage
Overtime Sports Inc.Sports & FitnessSeries D+$115.5M$1.3Bsame sector · same stage
Genius Sports LtdSports & FitnessSeries D+$109.5M$1.6Bsame sector · same stage
Eight Sleep Inc.Sports & FitnessSeries C$151.8M$1.2Bsame sector
Whistle Sports, Inc.Sports & FitnessSeries C$132.8M$1.1Bsame sector
Tmrw Sports, Inc.Sports & FitnessSeries C$97.6M$729.6Msame sector
Atrium Sports, Inc.Sports & FitnessSeries C$90.7M$1.2Bsame sector
Bruin Sports Capital, LlcSports & FitnessSeries C$80.6M$214.9Msame sector
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Core Sports Technology Group, LLCSports & FitnessSeries A$105.5M85%
ALT Sports Data, Inc.Sports & FitnessSeries A$17.1M82%
Safer Sports Technologies, LLCSports & FitnessSeed$37.2M81%
Sportcor Technologies LtdSoftware / TechPre-Seed$6.8M81%
Sports Virtual Training Systems Inc.Sports & FitnessSeries A$69.1M80%
Agile Network Builders, LLCOther TechnologySeed$34.1M80%
Agile Stacks Inc.Other TechnologySeed$86.6M80%
Sports Innovation Lab, Inc.Sports & FitnessSeries A$3.7M80%
Frequently asked
How much funding has Agile Sports Technologies, Inc. dba Hudl raised?
Agile Sports Technologies, Inc. dba Hudl has raised approximately $223.9M in disclosed capital across 4 recorded financing rounds, aggregated from public filings.
What is Agile Sports Technologies, Inc. dba Hudl's estimated valuation?
Provath's modeled valuation for Agile Sports Technologies, Inc. dba Hudl is approximately $2.1B (modeled range $680.0M–$4.5B). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Agile Sports Technologies, Inc. dba Hudl at?
Agile Sports Technologies, Inc. dba Hudl's latest modeled financing stage is Series D+. Its most recent recorded round closed around Wed May 20.
What does Agile Sports Technologies, Inc. dba Hudl do and where is it based?
Agile Sports Technologies, Inc. dba Hudl operates in the Sports & Fitness sector, based in Lincoln.
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