Companies · Consumer / Retail

Relay Commerce, Inc.New on the radar

ATLANTA · Consumer / Retail · refined from filed group “Other Technology

Diligence memoA one-page analyst read on Relay Commerce, Inc. — recommendation, valuation, rhythm, risks.
$5.0M
Total raised · real
1
Rounds
Latest step-up
Top 11%
Sector rank · raised
Series A
Latest stage · inferred · Mon Feb 03 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

Relay Commerce, Inc. looks fair against its niche peers and is active on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 0.80× the median modeled value of Series A Consumer / Retail companies in 2025–2027 (12 peers) — value vs value, same stage and era.
  • Within the normal band (80% of peer median) for its niche.
Active
  • Last raise 17 mo ago; this sector typically re-raises about every 15 months.
  • Raising on or ahead of the sector's normal rhythm.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

Relay Commerce, Inc. is one of 1161 Consumer / Retail companies tracked from ATLANTA. By capital raised it ranks among the largest (ahead of 90% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
55
Investors (latest)
2021
Year incorporated
2025-02-03
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$5.0M$10M$15M$20MSeries A · 2025-02-03 Raised $5.0M (real) Modeled valuation $14M (est)$5.0M$14MSeries A2025

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series A$5.0M · 2025

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 33%.

Modeled valuation trajectory
$13.6M
Base estimate est.
$6.1M
Conservative case
$25.7M
Upside case
$22.7M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
50%
Survival probability
27% low · 68% high
1.15×/yr
Annual markup
1.45×/yr upside case
1.4 yr
Elapsed time used
1.4 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
Avg between rounds
Capital velocity
1.4 yr
On record since
2025
First round
New
First-time filer
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 1.5× above median
This company$5.0M
Sector median$3.3M
Latest round — vs other Series A rounds in sector (real $, this stage) 0.8× of median
This company$5.0M
Sector median$6.0M
Modeled value — vs sector median (estimate, all stages) 1.7× above median
This company$13.6M
Sector median$7.9M

Raised more than 90% of sector peers (real $). Modeled value above 91% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #9 of 12.

This companyCohort peer
$100K$1.0M$10.0M$100.0M$1.0M$10.0M$100.0MCapital raised (log)LYS Beauty, LLC · Series A Raised $15.0M · modeled $40.6M (est)RTZN Brands, LLC · Series A Raised $15.0M · modeled $36.5M (est)NE-LA Retail Group LLC · Series A Raised $10.0M · modeled $26.7M (est)Functional Brands Inc. · Series A Raised $8.1M · modeled $19.7M (est)Campus Hills Shopping Center, LLC · Series A Raised $7.0M · modeled $17.9M (est)Halo Beauty Co. · Series A Raised $6.9M · modeled $17.5M (est)Hetal Retail Inc. · Series A Raised $6.4M · modeled $16.7M (est)1 Commerce, Inc. · Series A Raised $6.0M · modeled $16.5M (est)Brand Value Growth LLC · Series A Raised $4.9M · modeled $13.5M (est)Akari Brands Inc. · Series A Raised $6.3M · modeled $11.3M (est)Listener Brands Inc. · Series A Raised $5.8M · modeled $536K (est)Relay Commerce, Inc. (this company) Raised $5.0M · modeled $13.6M (est)Relay Commerce, Inc.
CompanyStageRaised · realValue · estvs peer med.
LYS Beauty, LLCSeries A$15.0M$40.6M2.38×
RTZN Brands, LLCSeries A$15.0M$36.5M2.14×
NE-LA Retail Group LLCSeries A$10.0M$26.7M1.56×
Functional Brands Inc.Series A$8.1M$19.7M1.15×
Campus Hills Shopping Center, LLCSeries A$7.0M$17.9M1.05×
Halo Beauty Co.Series A$6.9M$17.5M1.02×
Hetal Retail Inc.Series A$6.4M$16.7M0.98×
1 Commerce, Inc.Series A$6.0M$16.5M0.97×
Relay Commerce, Inc. this companySeries A$5.0M$13.6M0.80×
Brand Value Growth LLCSeries A$4.9M$13.5M0.79×
Akari Brands Inc.Series A$6.3M$11.3M0.66×
Listener Brands Inc.Series A$5.8M$536K0.03×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series A$5.0M2025-02-03$22.7M$13.6M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series A$5.0M2025-02-03
    • First recorded raise — entered as Series A.
    • 55 investors on this round.
Intelligence
Modeled next raise
$8.0M
Modeled next size est.range $5.2M$12.8M
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Cassie Lancellotti-Young2025-02
Ricardo Hinds2025-02
Registry & provenance

Relay Commerce, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
2057157
SEC CIK
2021
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Sanzo Brands Inc.Consumer / RetailSeries A$5.0M$15.9Msame sector · same stage
Brand Value Growth LLCConsumer / RetailSeries A$4.9M$13.5Msame sector · same stage
Shop the Creative IncConsumer / RetailSeries A$5.3M$27.1Msame sector · same stage
Shop Accelerator, Inc.Consumer / RetailSeries A$4.7M$14.2Msame sector · same stage
Axial Commerce, Inc.Consumer / RetailSeries A$5.5M$18.0Msame sector · same stage
Brand New ChurchConsumer / RetailSeries A$5.5M$18.5Msame sector · same stage
Hue Beauty, Inc.Consumer / RetailSeries A$5.7M$13.6Msame sector · same stage
Shop Simply, Inc.Consumer / RetailSeries A$5.8M$1.6Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Relay, Inc.Other TechnologySeries A$120.8M91%
Relayr, Inc.Other TechnologySeries B$606.1M87%
Relay Platform, Inc.Software / TechSeries A$143.7M87%
Relay Services LLCOther TechnologySeries A$68.2M87%
Relay Financial Technologies Inc.Software / TechSeries B$205.3M86%
Relay Software, Inc.Software / TechPre-Seed$26.3M86%
Direct Commerce, Inc.Consumer / RetailSeries A$8.5M84%
Axial Commerce, Inc.Consumer / RetailSeries A$18.0M84%
Frequently asked
How much funding has Relay Commerce, Inc. raised?
Relay Commerce, Inc. has raised approximately $5.0M in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Relay Commerce, Inc.'s estimated valuation?
Provath's modeled valuation for Relay Commerce, Inc. is approximately $13.6M (modeled range $6.1M–$25.7M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Relay Commerce, Inc. at?
Relay Commerce, Inc.'s latest modeled financing stage is Series A. Its most recent recorded round closed around Mon Feb 03.
What does Relay Commerce, Inc. do and where is it based?
Relay Commerce, Inc. operates in the Consumer / Retail sector, based in ATLANTA.
Explore related

See where Relay Commerce, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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