Diligence memo · auto-generated · as of July 2, 2026
Relay Commerce, Inc.
Relay Commerce, Inc. looks fair against its niche peers and is active on financing cadence.
Businessfiled
Relay Commerce, Inc. operates in Consumer / Retail, based in ATLANTA.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Relay Commerce, Inc. has raised $5.0M in disclosed capital across 1 recorded round, aggregated from public filings. Its latest round is modeled as Series A (a $4.0M–$15M round).
Largest single filing: $5.0M on 2025-02-03.
Most recent recorded round closed around 2025-02-03.
Valuation (modeled)modeled
Provath models Relay Commerce, Inc. at approximately $14M (range $6.1M–$26M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Fair. Modeled value is 0.80× the median modeled value of Series A Consumer / Retail companies in 2025–2027 (12 peers) — value vs value, same stage and era. Within the normal band (80% of peer median) for its niche.
Financing rhythm & timingmixed
Last raise 17 mo ago; this sector typically re-raises about every 15 months.
Raising on or ahead of the sector's normal rhythm.
Comparablesmixed
Capital scale ranks ahead of 90% of Consumer / Retail peers (1161 compared).
Modeled value ranks above 91% of those peers.
Closest niche peers: LYS Beauty, LLC, RTZN Brands, LLC, NE-LA Retail Group LLC, Functional Brands Inc., Campus Hills Shopping Center, LLC.
Peoplefiled
2 named people on file across officers, directors and signatories.
Risks & flagsmixed
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.