Companies · Consumer / Retail

NE-LA Retail Group LLCNew on the radar

LITTLE ROCK · Consumer / Retail · refined from filed group “Other”

Diligence memoA one-page analyst read on NE-LA Retail Group LLC — recommendation, valuation, rhythm, risks.→
$10.0M
Total raised · real
1
Rounds
—
Latest step-up
Top 8%
Sector rank · raised
Series A
Latest stage · inferred · Mon Apr 07 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

NE-LA Retail Group LLC looks over-valued against its niche peers and is active on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 1.56× the median modeled value of Series A Consumer / Retail companies in 2025–2027 (12 peers) — value vs value, same stage and era.
Active
  • Last raise 15 mo ago; this sector typically re-raises about every 15 months.
  • Raising on or ahead of the sector's normal rhythm.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

NE-LA Retail Group LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
1.5 yr record
Peak capital year was 2025 with $10.0M across 1 filings.
Market position
ahead of 93% of Consumer / Retail peers
Capital scale is ahead of 93% of Consumer / Retail peers; modeled value is above 94% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Consistent
Canonical totals and visible filing detail are broadly aligned.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2025: $10.0M across 1 filings.
  • Largest single filing was $10.0M on 2025-04-07.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

NE-LA Retail Group LLC is one of 1161 Consumer / Retail companies tracked from LITTLE ROCK. By capital raised it ranks among the largest (ahead of 93% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
3
Investors (latest)
2025
Year incorporated
2025-04-07
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$13M$25M$38M$50MSeries A · 2025-04-07 Raised $10M (real) Modeled valuation $27M (est)$10M$27MSeries A2025

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series A$10.0M · 2025

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 33%.

Modeled valuation trajectory
$26.7M
Base estimate est.
$12.3M
Conservative case
$48.3M
Upside case
$45.5M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series A — a $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
50%
Survival probability
27% low · 68% high
1.15×/yr
Annual markup
1.45×/yr upside case
1.2 yr
Elapsed time used
1.2 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
—
Avg between rounds
—
Capital velocity
1.5 yr
On record since
2025
First round
New
First-time filer
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages)▲ 3.0× above median
This company$10.0M
Sector median$3.3M
Latest round — vs other Series A rounds in sector (real $, this stage)▲ 1.7× above median
This company$10.0M
Sector median$6.0M
Modeled value — vs sector median (estimate, all stages)▲ 3.4× above median
This company$26.7M
Sector median$7.9M

Raised more than 93% of sector peers (real $). Modeled value above 94% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #3 of 12.

This companyCohort peer
$100K$1.0M$10.0M$100.0M$1.0M$10.0M$100.0MCapital raised (log)LYS Beauty, LLC · Series A Raised $15.0M · modeled $40.6M (est)RTZN Brands, LLC · Series A Raised $15.0M · modeled $36.5M (est)Functional Brands Inc. · Series A Raised $8.1M · modeled $19.7M (est)Campus Hills Shopping Center, LLC · Series A Raised $7.0M · modeled $17.9M (est)Halo Beauty Co. · Series A Raised $6.9M · modeled $17.5M (est)Hetal Retail Inc. · Series A Raised $6.4M · modeled $16.7M (est)1 Commerce, Inc. · Series A Raised $6.0M · modeled $16.5M (est)Relay Commerce, Inc. · Series A Raised $5.0M · modeled $13.6M (est)Brand Value Growth LLC · Series A Raised $4.9M · modeled $13.5M (est)Akari Brands Inc. · Series A Raised $6.3M · modeled $11.3M (est)Listener Brands Inc. · Series A Raised $5.8M · modeled $536K (est)NE-LA Retail Group LLC (this company) Raised $10.0M · modeled $26.7M (est)NE-LA Retail Group LLC
CompanyStageRaised · realValue · estvs peer med.
LYS Beauty, LLCSeries A$15.0M$40.6M2.38×
RTZN Brands, LLCSeries A$15.0M$36.5M2.14×
NE-LA Retail Group LLC this companySeries A$10.0M$26.7M1.56×
Functional Brands Inc.Series A$8.1M$19.7M1.15×
Campus Hills Shopping Center, LLCSeries A$7.0M$17.9M1.05×
Halo Beauty Co.Series A$6.9M$17.5M1.02×
Hetal Retail Inc.Series A$6.4M$16.7M0.98×
1 Commerce, Inc.Series A$6.0M$16.5M0.97×
Relay Commerce, Inc.Series A$5.0M$13.6M0.80×
Brand Value Growth LLCSeries A$4.9M$13.5M0.79×
Akari Brands Inc.Series A$6.3M$11.3M0.66×
Listener Brands Inc.Series A$5.8M$536K0.03×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series A$10.0M2025-04-07$45.5M$26.7M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series A$10.0M2025-04-07
    • First recorded raise — entered as Series A.
    • 3 investors on this round.
Intelligence
—
Modeled next raise
$16.0M
Modeled next size est.range $10.4M–$25.6M
—
Last step-up
—
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Stephen LaFrance—3 other2025-04
Jason Vedadi—1 other2025-04
Terry Fitch—1 other2025-04
Registry & provenance

NE-LA Retail Group LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
2064339
SEC CIK
2025
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Blistering Brands, LLCConsumer / RetailSeries A$10.0M$41.3Msame sector · same stage
Revive BrandsConsumer / RetailSeries A$9.6M$38.7Msame sector · same stage
New Retail Africa Inc.Consumer / RetailSeries A$10.4M$41.2Msame sector · same stage
Speakeasy Commerce Inc.Consumer / RetailSeries A$9.5M$34.5Msame sector · same stage
Beyond CommerceConsumer / RetailSeries A$10.5M$51.4Msame sector · same stage
Viori Beauty PBCConsumer / RetailSeries A$9.5M$37.1Msame sector · same stage
Wizard Brands, Inc.Consumer / RetailSeries A$9.4M$23.2Msame sector · same stage
Aspire Brands, Inc.Consumer / RetailSeries A$10.6M$9.2Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Neo Commerce Inc.Consumer / RetailSeries A$14.2M81%
Lo.La., LlcRetailingPre-Seed$2.1M80%
RetailerX, Inc.Consumer / RetailSeries A$61.8M80%
V-Three Retail Holdings LLCConsumer / RetailSeries C$291.2M79%
Defined Brand, LLCConsumer / RetailPre-Seed$1.0M79%
AC Brands LLCConsumer / RetailPre-Seed$1.3M79%
Shop Club, Inc.Consumer / RetailSeed$22.9M79%
Shreveport Retail Investment Company, LLCConsumer / RetailSeries A$32.7M78%
Frequently asked
How much funding has NE-LA Retail Group LLC raised?
NE-LA Retail Group LLC has raised approximately $10.0M in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is NE-LA Retail Group LLC's estimated valuation?
Provath's modeled valuation for NE-LA Retail Group LLC is approximately $26.7M (modeled range $12.3M–$48.3M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is NE-LA Retail Group LLC at?
NE-LA Retail Group LLC's latest modeled financing stage is Series A. Its most recent recorded round closed around Mon Apr 07.
What does NE-LA Retail Group LLC do and where is it based?
NE-LA Retail Group LLC operates in the Consumer / Retail sector, based in LITTLE ROCK.
Explore related

See where NE-LA Retail Group LLC sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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