Companies · Consumer / Retail

NE-LA Retail Group LLCNew on the radar

LITTLE ROCK · Consumer / Retail · refined from filed group “Other

Diligence memoA one-page analyst read on NE-LA Retail Group LLC — recommendation, valuation, rhythm, risks.
$10.0M
Total raised · real
1
Rounds
Latest step-up
Top 8%
Sector rank · raised
Series A
Latest stage · inferred · Mon Apr 07 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

NE-LA Retail Group LLC looks over-valued against its niche peers and is active on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 1.56× the median modeled value of Series A Consumer / Retail companies in 2025–2027 (12 peers) — value vs value, same stage and era.
Active
  • Last raise 15 mo ago; this sector typically re-raises about every 15 months.
  • Raising on or ahead of the sector's normal rhythm.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

NE-LA Retail Group LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
1.2 yr record
Peak capital year was 2025 with $10.0M across 1 filings.
Market position
ahead of 93% of Consumer / Retail peers
Capital scale is ahead of 93% of Consumer / Retail peers; modeled value is above 94% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Consistent
Canonical totals and visible filing detail are broadly aligned.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2025: $10.0M across 1 filings.
  • Largest single filing was $10.0M on 2025-04-07.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

NE-LA Retail Group LLC is one of 1161 Consumer / Retail companies tracked from LITTLE ROCK. By capital raised it ranks among the largest (ahead of 93% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
3
Investors (latest)
2025
Year incorporated
2025-04-07
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$13M$25M$38M$50MSeries A · 2025-04-07 Raised $10M (real) Modeled valuation $27M (est)$10M$27MSeries A2025

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series A$10.0M · 2025

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 33%.

Modeled valuation trajectory
$26.7M
Base estimate est.
$12.3M
Conservative case
$48.3M
Upside case
$45.5M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
50%
Survival probability
27% low · 68% high
1.15×/yr
Annual markup
1.45×/yr upside case
1.2 yr
Elapsed time used
1.2 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
Avg between rounds
Capital velocity
1.2 yr
On record since
2025
First round
New
First-time filer
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 3.0× above median
This company$10.0M
Sector median$3.3M
Latest round — vs other Series A rounds in sector (real $, this stage) 1.7× above median
This company$10.0M
Sector median$6.0M
Modeled value — vs sector median (estimate, all stages) 3.4× above median
This company$26.7M
Sector median$7.9M

Raised more than 93% of sector peers (real $). Modeled value above 94% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #3 of 12.

This companyCohort peer
$100K$1.0M$10.0M$100.0M$1.0M$10.0M$100.0MCapital raised (log)LYS Beauty, LLC · Series A Raised $15.0M · modeled $40.6M (est)RTZN Brands, LLC · Series A Raised $15.0M · modeled $36.5M (est)Functional Brands Inc. · Series A Raised $8.1M · modeled $19.7M (est)Campus Hills Shopping Center, LLC · Series A Raised $7.0M · modeled $17.9M (est)Halo Beauty Co. · Series A Raised $6.9M · modeled $17.5M (est)Hetal Retail Inc. · Series A Raised $6.4M · modeled $16.7M (est)1 Commerce, Inc. · Series A Raised $6.0M · modeled $16.5M (est)Relay Commerce, Inc. · Series A Raised $5.0M · modeled $13.6M (est)Brand Value Growth LLC · Series A Raised $4.9M · modeled $13.5M (est)Akari Brands Inc. · Series A Raised $6.3M · modeled $11.3M (est)Listener Brands Inc. · Series A Raised $5.8M · modeled $536K (est)NE-LA Retail Group LLC (this company) Raised $10.0M · modeled $26.7M (est)NE-LA Retail Group LLC
CompanyStageRaised · realValue · estvs peer med.
LYS Beauty, LLCSeries A$15.0M$40.6M2.38×
RTZN Brands, LLCSeries A$15.0M$36.5M2.14×
NE-LA Retail Group LLC this companySeries A$10.0M$26.7M1.56×
Functional Brands Inc.Series A$8.1M$19.7M1.15×
Campus Hills Shopping Center, LLCSeries A$7.0M$17.9M1.05×
Halo Beauty Co.Series A$6.9M$17.5M1.02×
Hetal Retail Inc.Series A$6.4M$16.7M0.98×
1 Commerce, Inc.Series A$6.0M$16.5M0.97×
Relay Commerce, Inc.Series A$5.0M$13.6M0.80×
Brand Value Growth LLCSeries A$4.9M$13.5M0.79×
Akari Brands Inc.Series A$6.3M$11.3M0.66×
Listener Brands Inc.Series A$5.8M$536K0.03×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series A$10.0M2025-04-07$45.5M$26.7M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series A$10.0M2025-04-07
    • First recorded raise — entered as Series A.
    • 3 investors on this round.
Intelligence
Modeled next raise
$16.0M
Modeled next size est.range $10.4M$25.6M
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Stephen LaFrance3 other2025-04
Jason Vedadi1 other2025-04
Terry Fitch1 other2025-04
Registry & provenance

NE-LA Retail Group LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
2064339
SEC CIK
2025
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Blistering Brands, LLCConsumer / RetailSeries A$10.0M$41.3Msame sector · same stage
Revive BrandsConsumer / RetailSeries A$9.6M$38.7Msame sector · same stage
New Retail Africa Inc.Consumer / RetailSeries A$10.4M$41.2Msame sector · same stage
Speakeasy Commerce Inc.Consumer / RetailSeries A$9.5M$34.5Msame sector · same stage
Beyond CommerceConsumer / RetailSeries A$10.5M$51.4Msame sector · same stage
Viori Beauty PBCConsumer / RetailSeries A$9.5M$37.1Msame sector · same stage
Wizard Brands, Inc.Consumer / RetailSeries A$9.4M$23.2Msame sector · same stage
Aspire Brands, Inc.Consumer / RetailSeries A$10.6M$9.2Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Neo Commerce Inc.Consumer / RetailSeries A$14.2M81%
Lo.La., LlcRetailingPre-Seed$2.1M80%
RetailerX, Inc.Consumer / RetailSeries A$61.8M80%
V-Three Retail Holdings LLCConsumer / RetailSeries C$291.2M79%
Defined Brand, LLCConsumer / RetailPre-Seed$1.0M79%
AC Brands LLCConsumer / RetailPre-Seed$1.3M79%
Shop Club, Inc.Consumer / RetailSeed$22.9M79%
Shreveport Retail Investment Company, LLCConsumer / RetailSeries A$32.7M78%
Frequently asked
How much funding has NE-LA Retail Group LLC raised?
NE-LA Retail Group LLC has raised approximately $10.0M in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is NE-LA Retail Group LLC's estimated valuation?
Provath's modeled valuation for NE-LA Retail Group LLC is approximately $26.7M (modeled range $12.3M–$48.3M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is NE-LA Retail Group LLC at?
NE-LA Retail Group LLC's latest modeled financing stage is Series A. Its most recent recorded round closed around Mon Apr 07.
What does NE-LA Retail Group LLC do and where is it based?
NE-LA Retail Group LLC operates in the Consumer / Retail sector, based in LITTLE ROCK.
Explore related

See where NE-LA Retail Group LLC sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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