Companies · Consumer / Retail

Prophet Brand Strategy

SAN FRANCISCO · Consumer / Retail · refined from filed group “Other

Diligence memoA one-page analyst read on Prophet Brand Strategy — recommendation, valuation, rhythm, risks.
$97.3M
Total raised · real
5
Rounds
47.7×
Latest step-up
Top 2%
Sector rank · raised
Series C
Latest stage · inferred · Thu May 01 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

Prophet Brand Strategy looks over-valued against its niche peers and is active on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 1.84× the median modeled value of Series C Consumer / Retail companies in 2025–2027 (6 peers) — value vs value, same stage and era.
Active
  • Last raise 14 mo ago; this sector typically re-raises about every 15 months.
  • Raising on or ahead of the sector's normal rhythm.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

Prophet Brand Strategy is one of 1161 Consumer / Retail companies tracked from SAN FRANCISCO. By capital raised it ranks among the largest (ahead of 99% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
270
Investors (latest)
2025-05-01
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$125M$250M$375M$500MSeries C · 2012-05-23 Raised $55M (real) Modeled valuation $319M (est)Series C2012Series C · 2012-05-23 Raised $72M (real) Modeled valuation $422M (est)Series C2012Series C · 2012-05-23 Raised $85M (real) Modeled valuation $495M (est)Series C2012Series C · 2012-05-23 Raised $66M (real) Modeled valuation $382M (est)Series C2012Series C · 2012-05-23 Raised $55M (real) Modeled valuation $319M (est)Series C2012Series C · 2012-08-01 Raised $1.2M (real) Modeled valuation $7.1M (est)Series C2012Seed · 2018-08-22 Raised $1.1M (real) Modeled valuation $7.1M (est)Seed2018Series C · 2018-08-22 Raised $1.5M (real) Modeled valuation $8.8M (est)Series C2018Series C · 2018-11-28 Raised $196K (real) Modeled valuation $1.1M (est)Series C2018Series C · 2025-05-01 Raised $9.3M (real) Modeled valuation $46M (est)Series C2025+$72M+$85M+$66M+$55M+$1.2M+$1.1M+$1.5M+$196K+$9.3MCumulative $346M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series C$54.9M · 2012
Series C extension$72.4M · 2012
Series C extension$85.0M · 2012
Series C extension$65.7M · 2012
Series C extension$54.9M · 2012
Series C extension$1.2M · 2012
Bridge · Series C-stage$1.1M · 2018smaller follow-on
Series C extension$1.5M · 2018
Series C extension$196K · 2018
Series C extension$9.3M · 2025

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Series A, Series B — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 40%.

Modeled valuation trajectory
$45.5M
Base estimate est.
$32.5M
Conservative case
$61.7M
Upside case
$62.2M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ca $40M–$100M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Series C · modeled $319.3M · 2012-05-232012Series C · modeled $421.6M · 2012-05-23Series C · modeled $494.7M · 2012-05-23Series C · modeled $382.4M · 2012-05-23Series C · modeled $319.3M · 2012-05-23Series C · modeled $7.1M · 2012-08-01Seed · modeled $7.1M · 2018-08-22Series C · modeled $8.8M · 2018-08-22Series C · modeled $1.1M · 2018-11-28Series C · modeled $45.5M · 2025-05-012025
Model inputs · modeled:benchmark-stage-stepup-v1
15%
Dilution assumption
Implied ownership sold in the financing.
70%
Survival probability
52% low · 81% high
1.04×/yr
Annual markup
1.19×/yr upside case
1.2 yr
Elapsed time used
1.2 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
17 mo
Avg between rounds
$7.5M/yr
Capital velocity
14.1 yr
On record since
2012
First round
10
Rounds on file
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 30× above median
This company$97.3M
Sector median$3.3M
Latest round — vs other Series C rounds in sector (real $, this stage) 0.2× of median
This company$9.3M
Sector median$47.1M
Modeled value — vs sector median (estimate, all stages) 5.8× above median
This company$45.5M
Sector median$7.9M

Raised more than 99% of sector peers (real $). Modeled value above 97% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series C) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #2 of 6.

This companyCohort peer
$100K$1.0M$10.0M$100.0M$1.0B$10.0M$100.0M$1.0BCapital raised (log)V-Three Retail Holdings LLC · Series C Raised $59.1M · modeled $291.2M (est)Genius Brands International, Inc. · Series C Raised $146.8M · modeled $35.1M (est)Agility Retail Holdings LLC · Series C Raised $83.9M · modeled $14.5M (est)Agility Retail Group Corp · Series C Raised $84.9M · modeled $749K (est)Cosmetic Physician Partners, LLC · Series C Raised $133.9M · modeled $614K (est)Prophet Brand Strategy (this company) Raised $97.3M · modeled $45.5M (est)Prophet Brand Strategy
CompanyStageRaised · realValue · estvs peer med.
V-Three Retail Holdings LLCSeries C$59.1M$291.2M11.75×
Prophet Brand Strategy this companySeries C$97.3M$45.5M1.84×
Genius Brands International, Inc.Series C$146.8M$35.1M1.41×
Agility Retail Holdings LLCSeries C$83.9M$14.5M0.59×
Agility Retail Group CorpSeries C$84.9M$749K0.03×
Cosmetic Physician Partners, LLCSeries C$133.9M$614K0.02×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series C$54.9M2012-05-23$365.8M$319.3M90%
Series C$72.4M2012-05-23$483.0M$421.6M90%
Series C$85.0M2012-05-23$566.7M$494.7M90%
Series C$65.7M2012-05-23$438.1M$382.4M90%
Series C$54.9M2012-05-23$365.8M$319.3M90%
Series C$1.2M2012-08-01$8.2M$7.1M85%
Seed$1.1M2018-08-22$5.6M$7.1M90%
Series C$1.5M2018-08-22$10.1M$8.8M90%
Series C$196K2018-11-28$1.3M$1.1M90%
Series C$9.3M2025-05-01$62.2M$45.5M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series C$54.9M2012-05-23
    • First recorded raise — entered as Series C.
    • 140 investors on this round.
  2. Series C$72.4M2012-05-23
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.3× larger than the prior — scaling up.
    • 307 investors on this round.
  3. Series C$85.0M2012-05-23
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 422 investors on this round.
  4. Series C$65.7M2012-05-23
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 226 investors on this round.
  5. Series C$54.9M2012-05-23
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 140 investors on this round.
  6. Series C$1.2M2012-08-01
    • Came back fast: 2 mo vs the ~15 mo sector norm.
    • Round 44.8× smaller than the prior — bridge or down round.
    • Switched to Rule 06 (was Rule 506(b)).
    • 35 investors on this round.
  7. Seed$1.1M2018-08-22
    • Raised again after 73 mo — slower than the ~15 mo sector norm.
    • Round roughly the size of the prior one.
    • Switched to Rule 506(b) (was Rule 06).
    • 33 investors on this round.
  8. Series C$1.5M2018-08-22
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.3× larger than the prior — scaling up.
    • 35 investors on this round.
  9. Series C$196K2018-11-28
    • Came back fast: 3 mo vs the ~15 mo sector norm.
    • Round 7.8× smaller than the prior — bridge or down round.
    • 2 investors on this round.
  10. Series C$9.3M2025-05-01
    • Raised again after 77 mo — slower than the ~15 mo sector norm.
    • Round 47.7× larger than the prior — scaling up.
    • 270 investors on this round.
Intelligence
2026 ~Q4
Modeled next raise · ~17mo cadence
$28.0M
Modeled next size est.range $18.2M$44.8M
47.7×
Last step-up
$7.5M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Gian Fulgoni7 other2012-05
Michael Dunn4 other2012-05
Andrew Pierce1 other2012-05
Chan Suh1 other2018-11
Niels Nielsen1 other2025-05
William Dean Donovan1 other2012-05
Amy Silverstein2025-05
Cauitie Christian Ocada2012-08
Chan Dean Suh2012-05
Chiaki Nishino2012-05
Dean Donovan2012-08
Gian Christian Fulgoni2012-08
Lauren Dean Kelly2012-05
Lauren Kelly2025-05
Michelle Dean Bottomley2012-05
Niels Christian Nielsen2012-08
Niels Dean Nielsen2018-11
Niels Dean Nielson2012-05
Niels D. Nielson2012-05
Simon Marlow2012-08
William D. Donovan2012-05
Registry & provenance

Prophet Brand Strategy is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1131255
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Agility Retail Group CorpConsumer / RetailSeries C$84.9M$749Ksame sector · same stage
Agility Retail Holdings LLCConsumer / RetailSeries C$83.9M$14.5Msame sector · same stage
UM Capital LLCOther EnergySeries C$100.0M$653.6Mnetwork1 shared operator · same stage
Cosmetic Physician Partners, LLCConsumer / RetailSeries C$133.9M$614Ksame sector · same stage
Genius Brands International, Inc.Consumer / RetailSeries C$146.8M$35.1Msame sector · same stage
HealthBridge Financial, Inc.HealthtechSeries B$81.1M$86.6Mnetwork1 shared operator
Symphony Commerce, Inc.Consumer / RetailSeries B$59.1M$39.5Msame sector
Milestone Brands, LlcConsumer / RetailSeries B$58.5M$24.7Msame sector
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Brand World RadianConsumer / RetailPre-Seed$622K76%
Branding Brand, Inc.Consumer / RetailSeries A$9.0M76%
Brand World LioConsumer / RetailPre-Seed$622K76%
Beast Brands, Inc.RetailingSeed$4.6M75%
Prophecy Development Corp.OtherSeries A$3.1M75%
Brand Value Growth LLCConsumer / RetailSeries A$13.5M74%
Evergreen Strategies, LLCRetailingSeed$16.5M74%
Aloha Brands, LLCConsumer / RetailSeries A$12.8M74%
Frequently asked
How much funding has Prophet Brand Strategy raised?
Prophet Brand Strategy has raised approximately $97.3M in disclosed capital across 5 recorded financing rounds, aggregated from public filings.
What is Prophet Brand Strategy's estimated valuation?
Provath's modeled valuation for Prophet Brand Strategy is approximately $45.5M (modeled range $32.5M–$61.7M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Prophet Brand Strategy at?
Prophet Brand Strategy's latest modeled financing stage is Series C. Its most recent recorded round closed around Thu May 01.
What does Prophet Brand Strategy do and where is it based?
Prophet Brand Strategy operates in the Consumer / Retail sector, based in SAN FRANCISCO.
Explore related

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