Companies · Sports & Fitness

Liv LabsSummer 2021Active

Chicago · IL, USA; Remote · Sports & Fitness · founded 2021 · http://www.livlabsfitness.com

Diligence memoA one-page analyst read on Liv Labs — recommendation, valuation, rhythm, risks.
Total raised · real
0
Rounds
Latest step-up
Top 87%
Sector rank · raised
Latest stage · inferred

Liv Labs: limited disclosed financing to assess.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Where it sits in Sports & Fitness

Liv Labs is one of 214 Sports & Fitness companies tracked from Chicago, IL, USA; Remote, on record since 2021. By capital raised it ranks in the long tail (ahead of 14% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

AI analyst read est. — model-extracted from this company's public description, not a verified fact. 30%

operates a technology-led product inferred from public copy

Grounded in: “You are a venture analyst

Pelvic floor fitness made easy

Liv Labs (@livlabsfitness) is a US-based, Y Combinator-backed women's wellness innovator. 78 million American women live with pelvic floor weakness and 31M worry daily about leaking. Liv Labs is commercializing the patented Pippa Resistance Spring to boost fitness during exercise and semi-automated self-care coaching to keep them strong and active, lifelong. First orders shipped October 11, 2025. Pippa inventor, Carly Price, reimagined the humble pillow for Casper and has 41 patents to her name. Company CEO, Melody Roberts, incubated digital service experiences now scaling globally at McDonald's and Panera. Pippa development has been substantially funded by non-dilutive SBIR grants from NIH, NSF, and State of Illinois, based on stellar product effectiveness data and user feedback like, "With this, surgery is off the table." 

Consumer Health ServicesConsumer ProductsHardwareWomen's Healthsports-fitness
Find Liv Labs online

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

No round amounts on record to chart.

Financing ladder & sequence gaps

No staged rounds to sequence.

Modeled valuation trajectory
Base estimate est.
Conservative case
Upside case
Modeled post-money

Round size and date are reported; the stage label is inferred from round size. Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Financing rhythm
Avg between rounds
Capital velocity
On record since
First round
0
Rounds on file
How it compares to the market

Benchmarked against 214 companies in Sports & Fitness. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages)
This company
Sector median$1.8M
Modeled value — vs sector median (estimate, all stages)
This company
Sector median$11.6M

Raised more than 14% of sector peers (real $). Modeled value above 14% of peers (estimate).

Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
No rounds recorded.
Intelligence
Modeled next raise
Modeled next size est.
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Registry & provenance

Liv Labs is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
305 Fitness, Inc.Sports & FitnessSeries A$12.5M$118.8Msame sector
716 Sports Complex LLCSports & FitnessSeries A$7.4M$21.0Msame sector
Adventure Sports Parks, Inc.Sports & FitnessPre-Seed$625K$2.5Msame sector
Aequus Sports, LLCSports & FitnessSeries A$16.5M$52.6Msame sector
Affiliated Sports Fans, LLCSports & FitnessPre-Seed$990K$11.0Msame sector
Agent Sport, Inc.Sports & FitnessSeries B$23.3M$79.3Msame sector
Agile Sports Technologies, Inc. dba HudlSports & FitnessSeries D+$223.9M$2.1Bsame sector
Alpha Fitness LLCSports & FitnessPre-Seed$300K$6.9Msame sector
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
V-Flow Medical
Transforming the lives of millions of women suffering from chronic…
Medical Devices71%
Ruth Health
Telehealth hub for pregnant people 🧡
Healthtech70%
Diffuse Bio
Generative AI for protein design
Biotech70%
LIV Inc.OtherSeed$66.8M70%
Tempo Management, LLC
Live home fitness training powered by computer vision.
Sports & FitnessSeries B$41.9M69%
Zenflow, Inc.
Medical device that provides a more effective, less invasive…
Medical DevicesSeries B$116.6M69%
Livmor Inc.Other Health CarePre-Seed$2.7M68%
Liv Up LtdOther TechnologySeries A$179.9M68%
Frequently asked
What does Liv Labs do and where is it based?
Liv Labs operates in the Sports & Fitness sector, based in Chicago, IL, USA; Remote. Pelvic floor fitness made easy
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