Companies · Retailing

Design Within Reach Inc

STAMFORD · Retailing

Diligence memoA one-page analyst read on Design Within Reach Inc — recommendation, valuation, rhythm, risks.
$16.8M
Total raised · real
2
Rounds
0.1×
Latest step-up
Top 15%
Sector rank · raised
Series A
Latest stage · inferred · Thu Jul 19 2012 00:00:00 GMT+0000 (Coordinated Universal Time)

Design Within Reach Inc looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.29× the median modeled value of Series A Retailing companies in 2010–2012 (42 peers) — value vs value, same stage and era.
Dormant
  • Last raise 14.0 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Design Within Reach Inc is one of 2347 Retailing companies tracked from STAMFORD. By capital raised it ranks in the upper tier (ahead of 86% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$25M$50M$75M$100MSeries A · 2009-08-03 Raised $15M (real) Modeled valuation $77M (est)$15M$77MSeries A2009Series A · 2012-07-19 Raised $1.8M (real) Modeled valuation $9.2M (est)$1.8M$9.2MSeries A2012+$1.8MCumulative $17M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series A$15.0M · 2009
Series A extension$1.8M · 2012

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 33%.

Modeled valuation trajectory
$9.2M
Base estimate est.
$2.2M
Conservative case
$50.3M
Upside case
$8.2M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Series A · modeled $77.1M · 2009-08-032009Series A · modeled $9.2M · 2012-07-192012
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
50%
Survival probability
27% low · 68% high
1.15×/yr
Annual markup
1.45×/yr upside case
6.0 yr
Elapsed time used
13.9 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
36 mo
Avg between rounds
$5.7M/yr
Capital velocity
16.9 yr
On record since
2009
First round
2
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 11× above median
This company$16.8M
Sector median$1.6M
Latest round — vs other Series A rounds in sector (real $, this stage) 0.3× of median
This company$1.8M
Sector median$5.5M
Modeled value — vs sector median (estimate, all stages) 1.6× above median
This company$9.2M
Sector median$5.8M

Raised more than 86% of sector peers (real $). Modeled value above 62% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #37 of 42.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0M$10.0M$100.0MCapital raised (log)Adir International LLC · Series A Raised $15.0M · modeled $77.1M (est)J. Hilburn, Inc. · Series A Raised $13.8M · modeled $70.8M (est)Fragrance Holdings, LLC · Series A Raised $13.2M · modeled $68.0M (est)Choo Luxury Holdings Ltd · Series A Raised $10.7M · modeled $54.9M (est)Natural Grocers by Vitamin Cottage, Inc. · Series A Raised $10.1M · modeled $51.6M (est)Northern Brewer, LLC · Series A Raised $10.0M · modeled $51.4M (est)Organic Avenue, LLC · Series A Raised $11.2M · modeled $50.6M (est)Goal Zero Holdings, LLC · Series A Raised $18.2M · modeled $48.8M (est)China Horizon Investments Ltd · Series A Raised $12.3M · modeled $47.5M (est)US Dry Cleaning Services Corp · Series A Raised $13.6M · modeled $46.7M (est)Global Custom Commerce, Inc. · Series A Raised $9.0M · modeled $46.2M (est)Luxury Ventures, LLC · Series A Raised $8.9M · modeled $45.6M (est)Design Within Reach Inc (this company) Raised $16.8M · modeled $9.2M (est)Design Within Reach Inc
CompanyStageRaised · realValue · estvs peer med.
Adir International LLCSeries A$15.0M$77.1M2.45×
J. Hilburn, Inc.Series A$13.8M$70.8M2.25×
Fragrance Holdings, LLCSeries A$13.2M$68.0M2.16×
Choo Luxury Holdings LtdSeries A$10.7M$54.9M1.75×
Natural Grocers by Vitamin Cottage, Inc.Series A$10.1M$51.6M1.64×
Northern Brewer, LLCSeries A$10.0M$51.4M1.63×
Organic Avenue, LLCSeries A$11.2M$50.6M1.61×
Goal Zero Holdings, LLCSeries A$18.2M$48.8M1.55×
China Horizon Investments LtdSeries A$12.3M$47.5M1.51×
US Dry Cleaning Services CorpSeries A$13.6M$46.7M1.49×
Global Custom Commerce, Inc.Series A$9.0M$46.2M1.47×
Luxury Ventures, LLCSeries A$8.9M$45.6M1.45×
Design Within Reach Inc this companySeries A$16.8M$9.2M0.29×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series A$15.0M2009-08-03$68.2M$77.1M90%
Series A$1.8M2012-07-19$8.2M$9.2M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series A$15.0M2009-08-03
    • First recorded raise — entered as Series A.
  2. Series A$1.8M2012-07-19
    • Raised again after 36 mo — slower than the ~13 mo sector norm.
    • Round 8.3× smaller than the prior — bridge or down round.
Intelligence
2015 ~Q3
Modeled next raise · ~36mo cadence
$1.8M
Modeled next size est.range $1.8M$2.9M
0.1×
Last step-up
$5.7M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
William Sweedler3 other2009-08
Matthew Wilkerson2 other2009-08
John Edelman1 other2012-07
PETER LYNCH1 other2009-08
Anthony J. DeLuca2012-07
DAVID ROCKWELL2009-08
Glenn J. Krevlin2009-08
John McPhee2012-07
RAY BRUNNER2009-08
THEODORE R UPLAND, III2009-08
Registry & provenance

Design Within Reach Inc is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1116755
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Knot Standard Holdings, LlcRetailingSeries A$17.0M$7.8Msame sector · same stage
iMedia Brands, Inc.RetailingSeries A$17.7M$12.3Msame sector · same stage
Hive Brands Holdings, Inc.RetailingSeries A$15.6M$10.7Msame sector · same stage
Pop & Bottle, Inc.RetailingSeries A$15.3M$8.6Msame sector · same stage
Ice Services LLCRetailingSeries A$19.2M$11.9Msame sector · same stage
Ruby Ribbon, Inc.RetailingSeries A$20.7M$7.4Msame sector · same stage
Catalina Snacks Inc.RetailingSeries A$13.7M$10.1Msame sector · same stage
Oars & Alps LLCRetailingSeries A$13.3M$6.9Msame sector · same stage
Frequently asked
How much funding has Design Within Reach Inc raised?
Design Within Reach Inc has raised approximately $16.8M in disclosed capital across 2 recorded financing rounds, aggregated from public filings.
What is Design Within Reach Inc's estimated valuation?
Provath's modeled valuation for Design Within Reach Inc is approximately $9.2M (modeled range $2.2M–$50.3M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Design Within Reach Inc at?
Design Within Reach Inc's latest modeled financing stage is Series A. Its most recent recorded round closed around Thu Jul 19.
What does Design Within Reach Inc do and where is it based?
Design Within Reach Inc operates in the Retailing sector, based in STAMFORD.
Explore related

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