Companies · Retailing

iMedia Brands, Inc.

MINNEAPOLIS · Retailing

Diligence memoA one-page analyst read on iMedia Brands, Inc. — recommendation, valuation, rhythm, risks.
$17.7M
Total raised · real
8
Rounds
2.3×
Latest step-up
Top 14%
Sector rank · raised
Series A
Latest stage · inferred · Mon Apr 10 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

iMedia Brands, Inc. looks fair against its niche peers and is at-risk on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 0.67× the median modeled value of Series A Retailing companies in 2022–2024 (100 peers) — value vs value, same stage and era.
  • Within the normal band (67% of peer median) for its niche.
At-risk
  • Last raise 3.2 yr ago; this sector typically re-raises about every 13 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

iMedia Brands, Inc. is one of 2347 Retailing companies tracked from MINNEAPOLIS. By capital raised it ranks in the upper tier (ahead of 87% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
$100M+
Issuer revenue
Rule 506(b)
Reg D exemption
8
Investors (latest)
2023-04-10
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$13M$25M$38M$50MSeed · 2014-11-18 Raised $1.0M (real) Modeled valuation $6.6M (est)Seed2014Seed · 2016-09-16 Raised $1.0M (real) Modeled valuation $6.3M (est)Seed2016Series A · 2019-05-02 Raised $6.0M (real) Modeled valuation $31M (est)Series A2019Series A · 2019-11-18 Raised $2.7M (real) Modeled valuation $14M (est)Series A2019Series A · 2019-11-26 Raised $510K (real) Modeled valuation $2.6M (est)Series A2019Series A · 2019-11-26 Raised $1.5M (real) Modeled valuation $7.6M (est)Series A2019Series A · 2020-04-17 Raised $1.5M (real) Modeled valuation $7.7M (est)Series A2020Series A · 2023-04-10 Raised $3.5M (real) Modeled valuation $12M (est)Series A2023+$1.0M+$6.0M+$2.7M+$510K+$1.5M+$1.5M+$3.5MCumulative $18M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$1.0M · 2014
Seed extension$1.0M · 2016
Series A$6.0M · 2019
Series A extension$2.7M · 2019
Series A extension$510K · 2019
Series A extension$1.5M · 2019
Series A extension$1.5M · 2020
Series A extension$3.5M · 2023

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 67%.

Modeled valuation trajectory
$12.3M
Base estimate est.
$4.3M
Conservative case
$35.2M
Upside case
$15.9M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Seed · modeled $6.6M · 2014-11-182014Seed · modeled $6.3M · 2016-09-16Series A · modeled $30.8M · 2019-05-02Series A · modeled $13.8M · 2019-11-18Series A · modeled $2.6M · 2019-11-26Series A · modeled $7.6M · 2019-11-26Series A · modeled $7.7M · 2020-04-17Series A · modeled $12.3M · 2023-04-102023
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
50%
Survival probability
27% low · 68% high
1.15×/yr
Annual markup
1.45×/yr upside case
3.2 yr
Elapsed time used
3.2 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
14 mo
Avg between rounds
$2.1M/yr
Capital velocity
11.6 yr
On record since
2014
First round
8
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 11× above median
This company$17.7M
Sector median$1.6M
Latest round — vs other Series A rounds in sector (real $, this stage) 0.6× of median
This company$3.5M
Sector median$5.5M
Modeled value — vs sector median (estimate, all stages) 2.1× above median
This company$12.3M
Sector median$5.8M

Raised more than 87% of sector peers (real $). Modeled value above 67% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #73 of 100.

This companyCohort peer
$10.0M$100.0M$1.0M$10.0M$100.0MCapital raised (log)Olivela Inc. · Series A Raised $28.8M · modeled $61.0M (est)PSP Investors, LLC · Series A Raised $15.4M · modeled $53.3M (est)Coreleap, Inc. · Series A Raised $16.7M · modeled $51.9M (est)Cariloha, Inc. · Series A Raised $22.5M · modeled $51.2M (est)Elevation Cannabis, LLC · Series A Raised $15.0M · modeled $47.6M (est)Botany Bay Wax Co LLC · Series A Raised $13.3M · modeled $45.8M (est)Full Glass Wine Co., LLC · Series A Raised $14.2M · modeled $44.2M (est)Kafene, Inc. · Series A Raised $42.1M · modeled $43.2M (est)Skinny Butcher LLC · Series A Raised $10.0M · modeled $41.6M (est)G2G Ventures, PBC · Series A Raised $13.4M · modeled $38.5M (est)YCP Car Wash Portfolio LLC · Series A Raised $12.6M · modeled $37.9M (est)Elevation Bridge, LLC · Series A Raised $12.0M · modeled $35.9M (est)iMedia Brands, Inc. (this company) Raised $17.7M · modeled $12.3M (est)iMedia Brands, Inc.
CompanyStageRaised · realValue · estvs peer med.
Olivela Inc.Series A$28.8M$61.0M3.35×
PSP Investors, LLCSeries A$15.4M$53.3M2.93×
Coreleap, Inc.Series A$16.7M$51.9M2.85×
Cariloha, Inc.Series A$22.5M$51.2M2.81×
Elevation Cannabis, LLCSeries A$15.0M$47.6M2.61×
Botany Bay Wax Co LLCSeries A$13.3M$45.8M2.52×
Full Glass Wine Co., LLCSeries A$14.2M$44.2M2.43×
Kafene, Inc.Series A$42.1M$43.2M2.37×
Skinny Butcher LLCSeries A$10.0M$41.6M2.29×
G2G Ventures, PBCSeries A$13.4M$38.5M2.12×
YCP Car Wash Portfolio LLCSeries A$12.6M$37.9M2.08×
Elevation Bridge, LLCSeries A$12.0M$35.9M1.97×
iMedia Brands, Inc. this companySeries A$17.7M$12.3M0.67×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$1.0M2014-11-18$5.2M$6.6M85%
Seed$1.0M2016-09-16$5.0M$6.3M90%
Series A$6.0M2019-05-02$27.3M$30.8M90%
Series A$2.7M2019-11-18$12.2M$13.8M90%
Series A$510K2019-11-26$2.3M$2.6M90%
Series A$1.5M2019-11-26$6.7M$7.6M90%
Series A$1.5M2020-04-17$6.8M$7.7M90%
Series A$3.5M2023-04-10$15.9M$12.3M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$1.0M2014-11-18
    • First recorded raise — entered as Seed.
    • 10 investors on this round.
  2. Seed$1.0M2016-09-16
    • Raised again after 22 mo — slower than the ~13 mo sector norm.
    • Round roughly the size of the prior one.
    • 5 investors on this round.
  3. Series A$6.0M2019-05-02
    • Raised again after 31 mo — slower than the ~13 mo sector norm.
    • Round 6.0× larger than the prior — scaling up.
    • 6 investors on this round.
  4. Series A$2.7M2019-11-18
    • Came back fast: 7 mo vs the ~13 mo sector norm.
    • Round 2.2× smaller than the prior — bridge or down round.
    • 1 investor on this round.
  5. Series A$510K2019-11-26
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 5.3× smaller than the prior — bridge or down round.
    • 1 investor on this round.
  6. Series A$1.5M2019-11-26
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.9× larger than the prior — scaling up.
    • 1 investor on this round.
  7. Series A$1.5M2020-04-17
    • Came back fast: 5 mo vs the ~13 mo sector norm.
    • Round roughly the size of the prior one.
    • 3 investors on this round.
  8. Series A$3.5M2023-04-10
    • Raised again after 36 mo — slower than the ~13 mo sector norm.
    • Round 2.3× larger than the prior — scaling up.
    • 8 investors on this round.
Intelligence
2024 ~Q2
Modeled next raise · ~14mo cadence
$8.2M
Modeled next size est.range $5.3M$13.1M
2.3×
Last step-up
$2.1M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Alex Spiro3 other2019-05
Michael Friedman3 other2019-05
Michael Henry2 other2016-09
Lowell W. Robinson1 other2014-11
MICHAEL A. PORTER1 other2019-11
Nicole Ostoya1 other2016-09
Robert Rosenblatt1 other2016-09
AARON P. REITKOPF2019-11
ALAN P. ALDWORTH2023-04
ANDREA FIKE2019-05
BENOIT A. JAMAR2019-11
Bob W. Rosenblatt2014-11
DAMON SCHRAMM2016-09
DARRYL C. PORTER2023-04
DIANA PURCEL2019-05
EYAL A. LALO2019-11
EYAL LALO2019-05
FRED SIEGEL2016-09
Fred W. Sigel2014-11
JAMES P. SPOLAR2019-11
JEAN A. SABATIER2019-11
JEAN-GUILLAUME SABATIER2016-09
JILL A. KRUEGER2019-11
JILL C. FRIZZLEY2023-04
Registry & provenance

iMedia Brands, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
870826
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

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Can B CorpRetailingSeries A$19.4M$13.4Msame sector · same stage
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Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
myGemma Holdings Inc.RetailingSeed$6.0M85%
IW Holdings, LLCRetailingSeed$12.6M84%
Illuminative, Inc.RetailingPre-Seed$3.1M83%
IPD International, LLCRetailingPre-Seed$3.3M83%
SimpliWipe LLCRetailingSeed$6.6M81%
in-house apparel, inc.RetailingPre-Seed$5.0M81%
Mestiza New York Inc.RetailingPre-Seed$1.2M81%
Instant Offer Furniture, Inc.RetailingPre-Seed$330K81%
Frequently asked
How much funding has iMedia Brands, Inc. raised?
iMedia Brands, Inc. has raised approximately $17.7M in disclosed capital across 8 recorded financing rounds, aggregated from public filings.
What is iMedia Brands, Inc.'s estimated valuation?
Provath's modeled valuation for iMedia Brands, Inc. is approximately $12.3M (modeled range $4.3M–$35.2M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is iMedia Brands, Inc. at?
iMedia Brands, Inc.'s latest modeled financing stage is Series A. Its most recent recorded round closed around Mon Apr 10.
What does iMedia Brands, Inc. do and where is it based?
iMedia Brands, Inc. operates in the Retailing sector, based in MINNEAPOLIS.
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