Diligence memo · auto-generated · as of July 3, 2026
Design Within Reach Inc
Design Within Reach Inc looks under-valued against its niche peers and is dormant on financing cadence.
Businessfiled
Design Within Reach Inc operates in Retailing, based in STAMFORD.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Design Within Reach Inc has raised $17M in disclosed capital across 2 recorded rounds, aggregated from public filings. Its latest round is modeled as Series A (a $4.0M–$15M round).
Largest single filing: $15M on 2009-08-03.
Most recent recorded round closed around 2012-07-19.
Valuation (modeled)modeled
Provath models Design Within Reach Inc at approximately $9.2M (range $2.2M–$50M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Under-valued. Modeled value is 0.29× the median modeled value of Series A Retailing companies in 2010–2012 (42 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Historic cadence: a new round about every 36 months.
Last raise 14.0 yr ago; this sector typically re-raises about every 13 months.
Silent for over 3× the sector's normal cadence.
The last round was 8.3× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 86% of Retailing peers (2347 compared).
Modeled value ranks above 62% of those peers.
Closest niche peers: Adir International LLC, J. Hilburn, Inc., Fragrance Holdings, LLC, Choo Luxury Holdings Ltd, Natural Grocers by Vitamin Cottage, Inc..
Peoplefiled
10 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.