Companies · Retailing

Ruby Ribbon, Inc.

BURLINGAME · Retailing

Diligence memoA one-page analyst read on Ruby Ribbon, Inc. — recommendation, valuation, rhythm, risks.
$20.7M
Total raised · real
4
Rounds
0.2×
Latest step-up
Top 12%
Sector rank · raised
Series A
Latest stage · inferred · Fri Jan 26 2018 00:00:00 GMT+0000 (Coordinated Universal Time)

Ruby Ribbon, Inc. looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.26× the median modeled value of Series A Retailing companies in 2016–2018 (61 peers) — value vs value, same stage and era.
Dormant
  • Last raise 8.4 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Ruby Ribbon, Inc. is one of 2347 Retailing companies tracked from BURLINGAME. By capital raised it ranks in the upper tier (ahead of 89% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
10
Investors (latest)
2018-01-26
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$13M$25M$38M$50MSeed · 2011-12-21 Raised $3.2M (real) Modeled valuation $20M (est)$3.2M$20MSeed2011Series A · 2013-01-04 Raised $8.5M (real) Modeled valuation $44M (est)$8.5M$44MSeries A2013Series A · 2015-11-06 Raised $7.5M (real) Modeled valuation $39M (est)$7.5M$39MSeries A2015Series A · 2018-01-26 Raised $1.4M (real) Modeled valuation $7.4M (est)$1.4M$7.4MSeries A2018+$8.5M+$7.5M+$1.4MCumulative $21M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$3.2M · 2011
Series A$8.5M · 2013
Series A extension$7.5M · 2015
Series A extension$1.4M · 2018

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 67%.

Modeled valuation trajectory
$7.4M
Base estimate est.
$1.8M
Conservative case
$40.2M
Upside case
$6.5M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Seed · modeled $20.3M · 2011-12-212011Series A · modeled $43.7M · 2013-01-04Series A · modeled $38.5M · 2015-11-06Series A · modeled $7.4M · 2018-01-262018
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
50%
Survival probability
27% low · 68% high
1.15×/yr
Annual markup
1.45×/yr upside case
6.0 yr
Elapsed time used
8.4 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
24 mo
Avg between rounds
$3.4M/yr
Capital velocity
14.5 yr
On record since
2011
First round
4
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 13× above median
This company$20.7M
Sector median$1.6M
Latest round — vs other Series A rounds in sector (real $, this stage) 0.3× of median
This company$1.4M
Sector median$5.5M
Modeled value — vs sector median (estimate, all stages) 1.3× above median
This company$7.4M
Sector median$5.8M

Raised more than 89% of sector peers (real $). Modeled value above 56% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #55 of 61.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0M$10.0M$100.0MCapital raised (log)Harvard Grace Tennessee Valley Ventures, Inc · Series A Raised $13.0M · modeled $66.8M (est)Bluestone Lane International LLC · Series A Raised $12.1M · modeled $62.1M (est)CarLotz, Inc. · Series A Raised $18.6M · modeled $61.6M (est)KNOW Brands, Inc. · Series A Raised $12.0M · modeled $61.6M (est)335C, Llc · Series A Raised $12.0M · modeled $61.6M (est)New World Natural Brands, LLC · Series A Raised $11.7M · modeled $59.8M (est)AmeriClean Holdings LLC · Series A Raised $11.0M · modeled $56.8M (est)Dolls Kill, Inc. · Series A Raised $18.6M · modeled $55.1M (est)BetaBrand Corp · Series A Raised $25.2M · modeled $51.4M (est)Jibu · Series A Raised $13.4M · modeled $51.4M (est)Lovesac Co · Series A Raised $10.0M · modeled $51.4M (est)Rambler's Way Farm, Inc. · Series A Raised $17.4M · modeled $51.4M (est)Ruby Ribbon, Inc. (this company) Raised $20.7M · modeled $7.4M (est)Ruby Ribbon, Inc.
CompanyStageRaised · realValue · estvs peer med.
Harvard Grace Tennessee Valley Ventures, IncSeries A$13.0M$66.8M2.36×
Bluestone Lane International LLCSeries A$12.1M$62.1M2.20×
CarLotz, Inc.Series A$18.6M$61.6M2.18×
KNOW Brands, Inc.Series A$12.0M$61.6M2.18×
335C, LlcSeries A$12.0M$61.6M2.18×
New World Natural Brands, LLCSeries A$11.7M$59.8M2.12×
AmeriClean Holdings LLCSeries A$11.0M$56.8M2.01×
Dolls Kill, Inc.Series A$18.6M$55.1M1.95×
BetaBrand CorpSeries A$25.2M$51.4M1.82×
JibuSeries A$13.4M$51.4M1.82×
Lovesac CoSeries A$10.0M$51.4M1.82×
Rambler's Way Farm, Inc.Series A$17.4M$51.4M1.82×
Ruby Ribbon, Inc. this companySeries A$20.7M$7.4M0.26×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$3.2M2011-12-21$16.1M$20.3M85%
Series A$8.5M2013-01-04$38.6M$43.7M85%
Series A$7.5M2015-11-06$34.1M$38.5M85%
Series A$1.4M2018-01-26$6.5M$7.4M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$3.2M2011-12-21
    • First recorded raise — entered as Seed.
    • 11 investors on this round.
  2. Series A$8.5M2013-01-04
    • Raised 12 mo later, in step with the ~13 mo sector norm.
    • Round 2.6× larger than the prior — scaling up.
    • 11 investors on this round.
  3. Series A$7.5M2015-11-06
    • Raised again after 34 mo — slower than the ~13 mo sector norm.
    • Round roughly the size of the prior one.
    • Switched to Rule 506(b) (was Rule 06).
    • 17 investors on this round.
  4. Series A$1.4M2018-01-26
    • Raised again after 27 mo — slower than the ~13 mo sector norm.
    • Round 5.2× smaller than the prior — bridge or down round.
    • 10 investors on this round.
Intelligence
2020 ~Q1
Modeled next raise · ~24mo cadence
$1.4M
Modeled next size est.range $1.4M$2.3M
0.2×
Last step-up
$3.4M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Patricia Nakache10 other2011-12
CYNTHIA RINGO5 other2015-11
Ido Leffler4 other2013-01
Katherine Barr3 other2013-01
Mike Lohner3 other2015-11
Michael Lohner1 other2018-01
Norman S. Matthews1 other2015-11
Anna Zornosa Heymann2011-12
Cynthia E. Ringo2018-01
Deborah Uri2013-01
Elvia E. Cowan2018-01
Lori Bush2018-01
Mary Grayson Thibaut2015-11
Patricia E. Nakache2018-01
Registry & provenance

Ruby Ribbon, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1538891
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
PawTree, LLCRetailingSeries A$27.1M$2.8Mnetwork1 shared operator · same sector · same stage
Knot Standard Holdings, LlcRetailingSeries A$17.0M$7.8Msame sector · same stage
Gold Leaf Holdings, Inc.RetailingSeries A$25.2M$4.8Msame sector · same stage
Design Within Reach IncRetailingSeries A$16.8M$9.2Msame sector · same stage
Neighborhood Goods, Inc.RetailingSeries A$26.3M$9.0Msame sector · same stage
Pop & Bottle, Inc.RetailingSeries A$15.3M$8.6Msame sector · same stage
Youngevity International, Inc.RetailingSeries A$28.9M$9.8Msame sector · same stage
Catalina Snacks Inc.RetailingSeries A$13.7M$10.1Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Dewey's Bakery, Inc.RetailingSeries B$143.5M81%
Rocky Mountain Chocolate Factory, Inc.RetailingSeed$5.4M81%
BUCK N' BASS, Inc.RetailingPre-Seed$2.5M81%
Belaire Group, Inc.RetailingPre-Seed$2.0M80%
Crowns & Hops, Inc.RetailingPre-Seed$2.9M80%
Caldera & Lab, Inc.RetailingSeries B$70.9M80%
Rowan, Inc.RetailingSeries B$101.4M80%
Helix Hair Labs, Inc.RetailingPre-Seed$824K80%
Frequently asked
How much funding has Ruby Ribbon, Inc. raised?
Ruby Ribbon, Inc. has raised approximately $20.7M in disclosed capital across 4 recorded financing rounds, aggregated from public filings.
What is Ruby Ribbon, Inc.'s estimated valuation?
Provath's modeled valuation for Ruby Ribbon, Inc. is approximately $7.4M (modeled range $1.8M–$40.2M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Ruby Ribbon, Inc. at?
Ruby Ribbon, Inc.'s latest modeled financing stage is Series A. Its most recent recorded round closed around Fri Jan 26.
What does Ruby Ribbon, Inc. do and where is it based?
Ruby Ribbon, Inc. operates in the Retailing sector, based in BURLINGAME.
Explore related

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