Companies · Consumer / Retail

Axil & Associated Brands Corp.

DRAPER · Consumer / Retail · refined from filed group “Other Technology

Diligence memoA one-page analyst read on Axil & Associated Brands Corp. — recommendation, valuation, rhythm, risks.
$3.3M
Total raised · real
2
Rounds
0.4×
Latest step-up
Top 13%
Sector rank · raised
Seed
Latest stage · inferred · Wed Mar 09 2022 00:00:00 GMT+0000 (Coordinated Universal Time)

Axil & Associated Brands Corp. looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.61× the median modeled value of Seed Consumer / Retail companies in 2022–2024 (23 peers) — value vs value, same stage and era.
  • Issuer reports $5M–$25M revenue while modeled below niche peers.
Dormant
  • Last raise 4.3 yr ago; this sector typically re-raises about every 15 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

Axil & Associated Brands Corp. is one of 1161 Consumer / Retail companies tracked from DRAPER. By capital raised it ranks in the upper tier (ahead of 88% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
$5M–$25M
Issuer revenue
Rule 506(b)
Reg D exemption
47
Investors (latest)
2021
Year incorporated
2022-03-09
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$5.0M$10M$15M$20MSeed · 2021-07-07 Raised $2.0M (real) Modeled valuation $10M (est)$2.0M$10MSeed2021Seed · 2021-07-07 Raised $2.3M (real) Modeled valuation $12M (est)$2.3M$12MSeed2021Seed · 2022-03-09 Raised $999K (real) Modeled valuation $4.4M (est)$999K$4.4MSeed2022+$2.3M+$999KCumulative $5.3M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$2.0M · 2021
Seed extension$2.3M · 2021
Seed extension$999K · 2022

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$4.4M
Base estimate est.
$809K
Conservative case
$22.1M
Upside case
$5.0M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Seed · modeled $10.2M · 2021-07-072021Seed · modeled $11.9M · 2021-07-07Seed · modeled $4.4M · 2022-03-092022
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
36%
Survival probability
16% low · 56% high
1.23×/yr
Annual markup
1.61×/yr upside case
4.3 yr
Elapsed time used
4.3 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
4 mo
Avg between rounds
$5.0M/yr
Capital velocity
5.0 yr
On record since
2021
First round
3
Rounds on file
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 1.0× above median
This company$3.3M
Sector median$3.3M
Latest round — vs other Seed rounds in sector (real $, this stage) 0.6× of median
This company$999K
Sector median$1.6M
Modeled value — vs sector median (estimate, all stages) 0.6× of median
This company$4.4M
Sector median$7.9M

Raised more than 88% of sector peers (real $). Modeled value above 86% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #19 of 23.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0M$10.0MCapital raised (log)Souq G-Commerce, Inc. · Seed Raised $3.3M · modeled $15.1M (est)Ronbow Brands, Inc. · Seed Raised $3.8M · modeled $13.6M (est)Quallis Brands, Inc. · Seed Raised $3.2M · modeled $11.6M (est)Inspired Beauty Stories Inc. · Seed Raised $3.0M · modeled $11.1M (est)Deane & Hoyle Brands, Inc. · Seed Raised $2.9M · modeled $11.0M (est)Clove Brand, Inc. · Seed Raised $6.0M · modeled $10.3M (est)Shoptelligence Inc. · Seed Raised $4.0M · modeled $9.5M (est)SouthNorte Brands LLC · Seed Raised $2.5M · modeled $8.9M (est)Busy Beauty, Inc. · Seed Raised $6.7M · modeled $8.8M (est)Moxie Apparel Inc. · Seed Raised $3.5M · modeled $8.3M (est)Cabana Brands LLC · Seed Raised $2.4M · modeled $7.6M (est)Shop Diddo, Inc. · Seed Raised $2.5M · modeled $7.3M (est)Axil & Associated Brands Corp. (this company) Raised $3.3M · modeled $4.4M (est)Axil & Associated Brands Corp.
CompanyStageRaised · realValue · estvs peer med.
Souq G-Commerce, Inc.Seed$3.3M$15.1M2.06×
Ronbow Brands, Inc.Seed$3.8M$13.6M1.86×
Quallis Brands, Inc.Seed$3.2M$11.6M1.59×
Inspired Beauty Stories Inc.Seed$3.0M$11.1M1.52×
Deane & Hoyle Brands, Inc.Seed$2.9M$11.0M1.50×
Clove Brand, Inc.Seed$6.0M$10.3M1.41×
Shoptelligence Inc.Seed$4.0M$9.5M1.29×
SouthNorte Brands LLCSeed$2.5M$8.9M1.22×
Busy Beauty, Inc.Seed$6.7M$8.8M1.20×
Moxie Apparel Inc.Seed$3.5M$8.3M1.13×
Cabana Brands LLCSeed$2.4M$7.6M1.04×
Shop Diddo, Inc.Seed$2.5M$7.3M1.00×
Axil & Associated Brands Corp. this companySeed$3.3M$4.4M0.61×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$2.0M2021-07-07$10.0M$10.2M90%
Seed$2.3M2021-07-07$11.7M$11.9M90%
Seed$999K2022-03-09$5.0M$4.4M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$2.0M2021-07-07
    • First recorded raise — entered as Seed.
    • 71 investors on this round.
  2. Seed$2.3M2021-07-07
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 90 investors on this round.
  3. Seed$999K2022-03-09
    • Came back fast: 8 mo vs the ~15 mo sector norm.
    • Round 2.3× smaller than the prior — bridge or down round.
    • 47 investors on this round.
Intelligence
2022 ~Q3
Modeled next raise · ~4mo cadence
$999K
Modeled next size est.range $999K$1.6M
0.4×
Last step-up
$5.0M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
KENNETH A. WILLIAMS2021-07
RAY A. BORI2021-07
WESTON T. HARRIS2021-07
Registry & provenance

Axil & Associated Brands Corp. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1871517
SEC CIK
2021
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
MM Brands Holdco, LLCConsumer / RetailSeed$3.3M$6.6Msame sector · same stage
Ionic Brands CorpConsumer / RetailSeed$3.3M$8.6Msame sector · same stage
Shopventory, Inc.Consumer / RetailSeed$3.2M$5.9Msame sector · same stage
Moxie Apparel Inc.Consumer / RetailSeed$3.5M$8.3Msame sector · same stage
Retail Aware Inc.Consumer / RetailSeed$3.5M$938Ksame sector · same stage
CGC Store House 01 LLCConsumer / RetailSeed$3.7M$7.3Msame sector · same stage
Knockout Brands CorpConsumer / RetailSeed$3.0M$6.5Msame sector · same stage
Fitlife Brands, Inc.Consumer / RetailSeed$3.0M$3.8Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Brands of Holding Inc.Consumer / RetailSeed$13.4M82%
Deane & Hoyle Brands, Inc.Consumer / RetailSeed$11.0M81%
Simply Better Brands Corp.Consumer / RetailPre-Seed$831K81%
D1 Brands, Inc.Consumer / RetailSeries A$37.6M80%
Axion Ventures Inc.Other TechnologySeed$46.8M79%
Woven Brands, LLCConsumer / RetailSeed$5.9M79%
Axuall, Inc.Other TechnologySeries B$74.0M79%
Beyond CommerceConsumer / RetailSeries A$51.4M78%
Frequently asked
How much funding has Axil & Associated Brands Corp. raised?
Axil & Associated Brands Corp. has raised approximately $3.3M in disclosed capital across 2 recorded financing rounds, aggregated from public filings.
What is Axil & Associated Brands Corp.'s estimated valuation?
Provath's modeled valuation for Axil & Associated Brands Corp. is approximately $4.4M (modeled range $809K–$22.1M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Axil & Associated Brands Corp. at?
Axil & Associated Brands Corp.'s latest modeled financing stage is Seed. Its most recent recorded round closed around Wed Mar 09.
What does Axil & Associated Brands Corp. do and where is it based?
Axil & Associated Brands Corp. operates in the Consumer / Retail sector, based in DRAPER.
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