Companies · Consumer / Retail

Ionic Brands Corp

TACOMA · Consumer / Retail · refined from filed group “Other

Diligence memoA one-page analyst read on Ionic Brands Corp — recommendation, valuation, rhythm, risks.
$3.3M
Total raised · real
4
Rounds
9.1×
Latest step-up
Top 12%
Sector rank · raised
Seed
Latest stage · inferred · Tue Mar 02 2021 00:00:00 GMT+0000 (Coordinated Universal Time)

Ionic Brands Corp looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 0.72× the median modeled value of Seed Consumer / Retail companies in 2019–2021 (29 peers) — value vs value, same stage and era.
  • Within the normal band (72% of peer median) for its niche.
Dormant
  • Last raise 5.3 yr ago; this sector typically re-raises about every 15 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

Ionic Brands Corp is one of 1161 Consumer / Retail companies tracked from TACOMA. By capital raised it ranks in the upper tier (ahead of 89% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
9
Investors (latest)
2021-03-02
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5M$5.0M$7.5M$10MPre-Seed · 2019-05-16 Raised $371K (real) Modeled valuation $2.9M (est)$371K$2.9MPre-Seed2019Seed · 2019-05-31 Raised $1.2M (real) Modeled valuation $7.8M (est)$1.2M$7.8MSeed2019Seed · 2020-01-31 Raised $172K (real) Modeled valuation $1.1M (est)$172K$1.1MSeed2020Seed · 2021-03-02 Raised $1.6M (real) Modeled valuation $8.6M (est)$1.6M$8.6MSeed2021+$1.2M+$172K+$1.6MCumulative $3.3M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$371K · 2019
Seed$1.2M · 2019
Seed extension$172K · 2020
Seed extension$1.6M · 2021

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$8.6M
Base estimate est.
$1.3M
Conservative case
$56.2M
Upside case
$7.8M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $2.9M · 2019-05-162019Seed · modeled $7.8M · 2019-05-31Seed · modeled $1.1M · 2020-01-31Seed · modeled $8.6M · 2021-03-022021
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
36%
Survival probability
16% low · 56% high
1.23×/yr
Annual markup
1.61×/yr upside case
5.3 yr
Elapsed time used
5.3 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
7 mo
Avg between rounds
$1.9M/yr
Capital velocity
7.1 yr
On record since
2019
First round
4
Rounds on file
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 1.0× above median
This company$3.3M
Sector median$3.3M
Latest round — vs other Seed rounds in sector (real $, this stage) 1.0× of median
This company$1.6M
Sector median$1.6M
Modeled value — vs sector median (estimate, all stages) 1.1× above median
This company$8.6M
Sector median$7.9M

Raised more than 89% of sector peers (real $). Modeled value above 89% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #19 of 29.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0M$10.0MCapital raised (log)Local Store Identity, Inc. · Seed Raised $5.3M · modeled $23.5M (est)Shop Club, Inc. · Seed Raised $3.8M · modeled $22.9M (est)Brand Defender, Inc. · Seed Raised $3.5M · modeled $22.1M (est)Swell Commerce Corp. · Seed Raised $3.6M · modeled $20.4M (est)Shoptimize, Inc. · Seed Raised $3.2M · modeled $20.3M (est)Wilde Brands Inc. · Seed Raised $7.7M · modeled $18.9M (est)Kalahari Brands, Inc. · Seed Raised $4.5M · modeled $17.5M (est)Everywhere Apparel, Inc. · Seed Raised $3.0M · modeled $17.0M (est)24 Watts Brand Development 1, LLC · Seed Raised $3.0M · modeled $16.1M (est)American Certified Brands, LLC · Seed Raised $2.5M · modeled $15.8M (est)StoreEase, Inc. · Seed Raised $2.8M · modeled $14.1M (est)Brands of Holding Inc. · Seed Raised $3.2M · modeled $13.4M (est)Ionic Brands Corp (this company) Raised $3.3M · modeled $8.6M (est)Ionic Brands Corp
CompanyStageRaised · realValue · estvs peer med.
Local Store Identity, Inc.Seed$5.3M$23.5M1.96×
Shop Club, Inc.Seed$3.8M$22.9M1.91×
Brand Defender, Inc.Seed$3.5M$22.1M1.84×
Swell Commerce Corp.Seed$3.6M$20.4M1.70×
Shoptimize, Inc.Seed$3.2M$20.3M1.69×
Wilde Brands Inc.Seed$7.7M$18.9M1.57×
Kalahari Brands, Inc.Seed$4.5M$17.5M1.46×
Everywhere Apparel, Inc.Seed$3.0M$17.0M1.41×
24 Watts Brand Development 1, LLCSeed$3.0M$16.1M1.35×
American Certified Brands, LLCSeed$2.5M$15.8M1.31×
StoreEase, Inc.Seed$2.8M$14.1M1.17×
Brands of Holding Inc.Seed$3.2M$13.4M1.12×
Ionic Brands Corp this companySeed$3.3M$8.6M0.72×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$371K2019-05-16$2.1M$2.9M90%
Seed$1.2M2019-05-31$6.2M$7.8M90%
Seed$172K2020-01-31$860K$1.1M90%
Seed$1.6M2021-03-02$7.8M$8.6M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$371K2019-05-16
    • First recorded raise — entered as Pre-Seed.
    • 4 investors on this round.
  2. Seed$1.2M2019-05-31
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 3.3× larger than the prior — scaling up.
    • 4 investors on this round.
  3. Seed$172K2020-01-31
    • Came back fast: 8 mo vs the ~15 mo sector norm.
    • Round 7.2× smaller than the prior — bridge or down round.
    • 3 investors on this round.
  4. Seed$1.6M2021-03-02
    • Raised 13 mo later, in step with the ~15 mo sector norm.
    • Round 9.1× larger than the prior — scaling up.
    • 9 investors on this round.
Intelligence
2021 ~Q4
Modeled next raise · ~7mo cadence
$4.7M
Modeled next size est.range $3.1M$7.5M
9.1×
Last step-up
$1.9M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
John Gorst2 other2020-01
ANDREW W SCHELL2019-05
Austin J.S. Gorst2019-05
Brian Carroll LOFQUIST2019-05
Bryen J.S. Salas2019-05
Christian J.S. Struzan2019-05
Christian J.S. Vara2021-03
Dan W Devlin2020-01
Joanne Carroll Salas2019-05
Joanne J.S. Salas2021-03
JOHN PHILLIP GORST2019-05
Jonathan J.S. Yan2021-03
M Carroll Benton2019-05
SCOTT M MANSON2019-05
Registry & provenance

Ionic Brands Corp is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1778091
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Axil & Associated Brands Corp.Consumer / RetailSeed$3.3M$4.4Msame sector · same stage
MM Brands Holdco, LLCConsumer / RetailSeed$3.3M$6.6Msame sector · same stage
Souq G-Commerce, Inc.Consumer / RetailSeed$3.3M$15.1Msame sector · same stage
Quallis Brands, Inc.Consumer / RetailSeed$3.2M$11.6Msame sector · same stage
Shopventory, Inc.Consumer / RetailSeed$3.2M$5.9Msame sector · same stage
Moxie Apparel Inc.Consumer / RetailSeed$3.5M$8.3Msame sector · same stage
Brands of Holding Inc.Consumer / RetailSeed$3.2M$13.4Msame sector · same stage
Retail Aware Inc.Consumer / RetailSeed$3.5M$938Ksame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Innovation Brands Corp.Consumer / RetailSeries B$107.3M81%
Beacon Brands, Inc.Consumer / RetailPre-Seed$3.0M79%
Lithium Ionic Corp.Mining & ResourcesSeries A$17.1M78%
Ethical Brands Inc.Consumer / RetailSeries A$7.9M78%
Kiva Brands, Inc.Consumer / RetailSeries A$63.2M78%
TCC Brands Inc.Consumer / RetailSeed$12.0M78%
Volition Beauty, Inc.Consumer / RetailPre-Seed$6.1M77%
AC Brands LLCConsumer / RetailPre-Seed$1.3M77%
Frequently asked
How much funding has Ionic Brands Corp raised?
Ionic Brands Corp has raised approximately $3.3M in disclosed capital across 4 recorded financing rounds, aggregated from public filings.
What is Ionic Brands Corp's estimated valuation?
Provath's modeled valuation for Ionic Brands Corp is approximately $8.6M (modeled range $1.3M–$56.2M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Ionic Brands Corp at?
Ionic Brands Corp's latest modeled financing stage is Seed. Its most recent recorded round closed around Tue Mar 02.
What does Ionic Brands Corp do and where is it based?
Ionic Brands Corp operates in the Consumer / Retail sector, based in TACOMA.
Explore related

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