Companies · Business Services

Asure Software Inc

AUSTIN · Business Services

Diligence memoA one-page analyst read on Asure Software Inc — recommendation, valuation, rhythm, risks.
$17.2M
Total raised · real
6
Rounds
0.5×
Latest step-up
Top 12%
Sector rank · raised
Series A
Latest stage · inferred · Thu Oct 30 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

Asure Software Inc looks under-valued against its niche peers and is active on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the business services sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.29× the median modeled value of Series A Business Services companies in 2025–2027 (57 peers) — value vs value, same stage and era.
Active
  • Last raise 8 mo ago; this sector typically re-raises about every 12 months.
  • Raising on or ahead of the sector's normal rhythm.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Business Services

Asure Software Inc is one of 2438 Business Services companies tracked from AUSTIN. By capital raised it ranks in the upper tier (ahead of 89% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
4
Investors (latest)
2025-10-30
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$25M$50M$75M$100MSeed · 2011-09-30 Raised $3.2M (real) Modeled valuation $81M (est)Seed2011Series A · 2024-02-22 Raised $4.5M (real) Modeled valuation $26M (est)Series A2024Series A · 2024-04-30 Raised $370K (real) Modeled valuation $2.0M (est)Series A2024Series A · 2024-07-11 Raised $4.3M (real) Modeled valuation $22M (est)Series A2024Seed · 2025-08-01 Raised $2.3M (real) Modeled valuation $6.9M (est)Seed2025Series A · 2025-08-01 Raised $3.1M (real) Modeled valuation $11M (est)Series A2025Series A · 2025-10-30 Raised $1.7M (real) Modeled valuation $5.5M (est)Series A2025+$4.5M+$370K+$4.3M+$2.3M+$3.1M+$1.7MCumulative $19M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$3.2M · 2011
Series A$4.5M · 2024
Series A extension$370K · 2024
Series A extension$4.3M · 2024
Bridge · Series A-stage$2.3M · 2025smaller follow-on
Series A extension$3.1M · 2025
Series A extension$1.7M · 2025

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 67%.

Modeled valuation trajectory
$5.5M
Base estimate est.
$2.4M
Conservative case
$8.7M
Upside case
$7.7M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the business services sector profile. Directional, not a quoted figure.

Seed · modeled $81.3M · 2011-09-302011Series A · modeled $26.1M · 2024-02-22Series A · modeled $2.0M · 2024-04-30Series A · modeled $21.6M · 2024-07-11Seed · modeled $6.9M · 2025-08-01Series A · modeled $11.0M · 2025-08-01Series A · modeled $5.5M · 2025-10-302025
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
56%
Survival probability
31% low · 77% high
1.42×/yr
Annual markup
1.78×/yr upside case
0.7 yr
Elapsed time used
0.7 yr actual, capped for stale marks
business services
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
28 mo
Avg between rounds
$1.2M/yr
Capital velocity
14.8 yr
On record since
2011
First round
7
Rounds on file
How it compares to the market

Benchmarked against 2438 companies in Business Services. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 12× above median
This company$17.2M
Sector median$1.5M
Latest round — vs other Series A rounds in sector (real $, this stage) 0.3× of median
This company$1.7M
Sector median$5.2M
Modeled value — vs sector median (estimate, all stages) 0.4× of median
This company$5.5M
Sector median$15.1M

Raised more than 89% of sector peers (real $). Modeled value above 43% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #53 of 57.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0M$10.0M$100.0MCapital raised (log)Brickell Bay Holding Company, LLC · Series A Raised $13.0M · modeled $50.9M (est)Housr Holdings 1 LLC · Series A Raised $15.0M · modeled $47.6M (est)CPE Enterprises, LLC · Series A Raised $14.5M · modeled $44.1M (est)Panda Group, LLC · Series A Raised $10.0M · modeled $41.2M (est)Hague Global Holdings, Inc. · Series A Raised $10.0M · modeled $36.1M (est)Campaign Pulse Group Inc · Series A Raised $10.0M · modeled $35.7M (est)Liminal Strategy, Inc. · Series A Raised $11.2M · modeled $33.3M (est)FormationQ, Inc. · Series A Raised $10.0M · modeled $32.3M (est)Homewood Rentals LLC · Series A Raised $9.0M · modeled $31.0M (est)Fulfillment IQ Holdings Inc. · Series A Raised $10.2M · modeled $30.5M (est)Creator Networks, Inc. · Series A Raised $15.8M · modeled $28.6M (est)HubiFi Corp · Series A Raised $12.0M · modeled $27.5M (est)Asure Software Inc (this company) Raised $17.2M · modeled $5.5M (est)Asure Software Inc
CompanyStageRaised · realValue · estvs peer med.
Brickell Bay Holding Company, LLCSeries A$13.0M$50.9M2.66×
Housr Holdings 1 LLCSeries A$15.0M$47.6M2.49×
CPE Enterprises, LLCSeries A$14.5M$44.1M2.30×
Panda Group, LLCSeries A$10.0M$41.2M2.15×
Hague Global Holdings, Inc.Series A$10.0M$36.1M1.89×
Campaign Pulse Group IncSeries A$10.0M$35.7M1.86×
Liminal Strategy, Inc.Series A$11.2M$33.3M1.74×
FormationQ, Inc.Series A$10.0M$32.3M1.69×
Homewood Rentals LLCSeries A$9.0M$31.0M1.62×
Fulfillment IQ Holdings Inc.Series A$10.2M$30.5M1.59×
Creator Networks, Inc.Series A$15.8M$28.6M1.49×
HubiFi CorpSeries A$12.0M$27.5M1.44×
Asure Software Inc this companySeries A$17.2M$5.5M0.29×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$3.2M2011-09-30$16.0M$81.3M85%
Series A$4.5M2024-02-22$20.5M$26.1M90%
Series A$370K2024-04-30$1.7M$2.0M90%
Series A$4.3M2024-07-11$19.3M$21.6M90%
Seed$2.3M2025-08-01$11.5M$6.9M90%
Series A$3.1M2025-08-01$14.3M$11.0M90%
Series A$1.7M2025-10-30$7.7M$5.5M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$3.2M2011-09-30
    • First recorded raise — entered as Seed.
    • 9 investors on this round.
  2. Series A$4.5M2024-02-22
    • Raised again after 149 mo — slower than the ~12 mo sector norm.
    • Round 1.4× larger than the prior — scaling up.
    • Switched to Rule 506(b) (was Rule 06).
    • 1 investor on this round.
  3. Series A$370K2024-04-30
    • Came back fast: 2 mo vs the ~12 mo sector norm.
    • Round 12.2× smaller than the prior — bridge or down round.
    • 1 investor on this round.
  4. Series A$4.3M2024-07-11
    • Came back fast: 2 mo vs the ~12 mo sector norm.
    • Round 11.5× larger than the prior — scaling up.
    • 4 investors on this round.
  5. Seed$2.3M2025-08-01
    • Raised 13 mo later, in step with the ~12 mo sector norm.
    • Round 1.8× smaller than the prior — bridge or down round.
    • 4 investors on this round.
  6. Series A$3.1M2025-08-01
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.4× larger than the prior — scaling up.
    • 7 investors on this round.
  7. Series A$1.7M2025-10-30
    • Came back fast: 3 mo vs the ~12 mo sector norm.
    • Round 1.9× smaller than the prior — bridge or down round.
    • 4 investors on this round.
Intelligence
2028 ~Q1
Modeled next raise · ~28mo cadence
$1.7M
Modeled next size est.range $1.7M$2.7M
0.5×
Last step-up
$1.2M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Daniel Gill2 other2024-02
Jeffrey Vogel1 other2011-09
John Pence1 other2024-02
J. Randall Waterfield1 other2011-09
Adrian Pertierra2011-09
Benjamin Carl Allen2024-02
Bjorn Carl Reynolds2024-02
Bradford Carl Oberwager2024-02
David Sandberg2011-09
David Scoglio2011-09
Eyal Goldstein2024-02
Grace Carl Lee2024-02
Matthew Behrent2011-09
Michael Kinney2011-09
Patrick Goepel2011-09
Steve Rodriguez2011-09
William Carl Drew2024-02
Registry & provenance

Asure Software Inc is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
884144
SEC CIK
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Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

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Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
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Asurvest, Inc.Other TechnologySeries A$114.0M78%
ASPi Solutions, Inc.Other TechnologySeed$9.0M78%
Asvah Ventures LLCComputersPre-Seed$6.4M78%
Aspinity, Inc.Other TechnologySeries A$15.0M77%
Ascava, Inc.ComputersSeed$28.3M77%
Asgard Topco, LlcBusiness ServicesSeries D+$401.1M77%
Frequently asked
How much funding has Asure Software Inc raised?
Asure Software Inc has raised approximately $17.2M in disclosed capital across 6 recorded financing rounds, aggregated from public filings.
What is Asure Software Inc's estimated valuation?
Provath's modeled valuation for Asure Software Inc is approximately $5.5M (modeled range $2.4M–$8.7M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Asure Software Inc at?
Asure Software Inc's latest modeled financing stage is Series A. Its most recent recorded round closed around Thu Oct 30.
What does Asure Software Inc do and where is it based?
Asure Software Inc operates in the Business Services sector, based in AUSTIN.
Explore related

See where Asure Software Inc sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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