Diligence memo · auto-generated · as of July 2, 2026
Asure Software Inc
Asure Software Inc looks under-valued against its niche peers and is active on financing cadence.
Businessfiled
Asure Software Inc operates in Business Services, based in AUSTIN.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Asure Software Inc has raised $17M in disclosed capital across 6 recorded rounds, aggregated from public filings. Its latest round is modeled as Series A (a $4.0M–$15M round).
Largest single filing: $4.5M on 2024-02-22.
Most recent recorded round closed around 2025-10-30.
Valuation (modeled)modeled
Provath models Asure Software Inc at approximately $5.5M (range $2.4M–$8.7M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Under-valued. Modeled value is 0.29× the median modeled value of Series A Business Services companies in 2025–2027 (57 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Historic cadence: a new round about every 28 months.
Last raise 8 mo ago; this sector typically re-raises about every 12 months.
Raising on or ahead of the sector's normal rhythm.
The last round was 1.9× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 89% of Business Services peers (2438 compared).
Modeled value ranks above 43% of those peers.
Closest niche peers: Brickell Bay Holding Company, LLC, Housr Holdings 1 LLC, CPE Enterprises, LLC, Panda Group, LLC, Hague Global Holdings, Inc..
Peoplefiled
17 named people on file across officers, directors and signatories.
Risks & flagsmixed
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.